Sales Manager

Peter A. Mutino

** ********* *****, **, ********* CT 06830

Office Phone: 203-***-****

Mobile Phone: 203-***-****

Email: *****.******@*****.***

SUMMARY

Creative, flexible and results oriented sales professional with over

twenty-five years of experience. A

proven leader with a solid record of top flight sales performance.

WORK HISTORY

July 2008-January 2010

Business Development Manager and General Manager, Aritaur

Communications, Newport, RI

Responsible for development of custom content channels and

event/archive sponsorship sales for

Mvyradio.com. Product offerings from $65,000 to $350,000.Also served

as General Manager of

local portal/directory site.

July 2006-July 2008

Business Development Manager, MediaSpan Online Services, Irvine, CA.

Responsible for launch of new Beta online content management system

(CMS) for print publications.

Co-authored all collateral sales material and created sales

presentation for new content management

system. Only Business Development Manager in company to

specialize in both print and radio. Top

producer on the print platform and top print and radio

producer

February 2004-July 2006

Station Manager, WXPK, White Plains, NY.

Responsible for overall operation of new radio station with particular

emphasis on sales. Part of a three man team that launched New York's

first commercial AAA radio station in thirty-five days. Hired and

trained a sales staff of five. Achieved a one-hundred percent sales

increase in 2005 over 2004. Grew revenue from zero to $1,500,000 in 26

months.

June 2003-Present

President and CEO, PCM Consulting, Darien, CT.

Media, marketing and management consulting practice with a varied

client base specializing sales and sales management solutions.

January 2002-June 2003

President and General Manager, Greenwich Broadcasting, Greenwich, CT.

Responsible for overall operation of WGCH-AM 1490. Repositioned the

radio station in the market, overhauling entire operation. Hired and

trained a new sales staff. Hired and trained a new sales manager. Took

station from an annual operating loss of $600,000 to break even in

eighteen months.

March 2000-November 2001

Director of Sales, Harbor Marketing, Fairfield, CT.

Responsible for overall sales operation in Southern, CT. Sold

cooperative and solo direct mail pieces. Managed a staff of eight

sellers and three support people. Generated and managed over

$6,000,000 in annual revenue.

March 1994- December 1999

WFAS-AM, WFAS-FM, WZZN-FM, The Fairfield County News Radio Network,

Hartsdale, NY.

Increased responsibilities/roles over a nearly six year period, all

with a proven track record. Stations changed hands four times in six

years

February 1998- December 1999

General Manager, Westchester Radio LLC, WFAS-AM, WFAS-FM and WZZN-FM,

Hartsdale, NY.

Responsible for the overall operation of three radio stations. Took

station out of an eleven station regionalized cluster into a self

contained operation. Rebuilt local sales team from three to seven

sales people. Upgraded air talent, refocusing the formats of both WFAS-

AM and WFAS-FM. Created the on-air position of "Westchester Radio" for

WFAS-FM.

December 1996-January 1998

Station Manager, Atlantic Star Communications, The Fairfield County

News Radio Network, WSTC-AM. WNLK-AM and WINE-AM, Norwalk, CT.

Responsible for overall three station simulcast. Spearheaded launch of

local news network. Generated over $100,000 in our inaugural year of

Boston Red Sox baseball (deep in the heart of Yankee country).

Personally responsible for over forty-five percent of the Network's

local billing.

January 1996- November 1996

Acting General Manager and General Sales Manager, Commodore Media,

WFAS-AM and WFAS-FM, Hartsdale, NY.

Served in dual role as Sales Manager and General Manager for an eleven

month period.

March 1994-December 1995

General Sales Manager, CRB Broadcasting of Westchester, WFAS-AM & FM,

Hartsdale, NY. Responsible for overall sales operation. Retooled

original sales staff of seven (retained only three). Instituted use of

value-added and third party selling techniques. Linked programming

pieces to sales and developed programming friendly sales promotions.

Grew revenue from $2,000,000 to $3,500,000.

May 1989-February 1994

General Sales Manager, Porter Communications, Atlantic Morris

Communications, WCSO-FM & WLPZ-AM, Portland, ME.

Responsible for overall sales operation. expanded sales staff from

four to seven. Grew station revenue from fifteenth to as high as third

(consistently fourth in a twenty-two station metro). Doubled revenues

from $700,000 to $1,500,000 in that period.

May 1985- April 1989

General Sales Manager, Sage Broadcasting, WZFM-FM, Briarcliff Manor,

NY.

Responsible for overall sales operation. Expanded sales operation from

three to eight

sales reps. Increased billing from $720,000 to $1,400,000 over a four

year period.

During that period of time radio station never achieved minimum

ratings standards (according to Arbitron ratings we had no audience).

February 1982- April 1985

Local Sales Manager, Radio Stamford, Inc., WSTC-AM & WYRS-FM,

Stamford, CT.

Responsible for local sales effort of both radio stations. Expanded

local sales force from four to ten sellers. Increased local sales over

two-hundred and eighty percent over a three year period.

May 1980-January 1982

Account Executive, Radio Stamford, Inc., WSTC-AM & WYRS-FM, Stamford,

CT.

Entry level sales position. Grew to top combo and top WYRS seller in

first year.

EDUCATION

September 1976-May 1980

Bachelor of Arts, Colgate University, Hamilton, NY

MEMBERSHIPS/ASSOCIATIONS

Member, New England New Media Association, 2006-present

Member, National Italian American Foundation, 2007-present

Lieutenant Governor Division 25 Kiwanis, 2006-2007

President, Greenwich Kiwanis Club, 2004-2006

Secretary, Greenwich Kiwanis Club, 2007-present

President, Board of Directors, Greenwich Broadcasting 2002-2003

Director, Greenwich Chamber of Commerce 2002-2004

Chairman, Marketing Committee, Greenwich Chamber of

Commerce 2002-20004

Member, Community Advisory Board to Greenwich Hospital 2002-2009

Member, Community Health Assessment Advisory Board to Greenwich

Hospital 2002-2009

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