Suzanne K. Walters
**** ******* **** ( Cumming, Georgia 30041
770-***-**** ( *********@*****.***
Summary of Qualifications
. Experienced Marketing Professional able to manage and traffic marketing
projects from conception to completion.
. Managed all aspects of tradeshows and corporate events including exhibits
and on-floor displays ensuring accurate brand voice and identity.
. Developed effective sales and promotional material for corporations and
clients.
. Coordinated market research and executed creative concepts and designs
for a wide variety of projects for major national brands.
. Able to cultivate and grow relationships with both internal and external
clients including print and fulfillment vendors.
Areas of Expertise
Competitive Analysis
Workflow Management, Trade Show/Event Planning
Product Management
Professional History
Marketing Specialist, TSYS Loyalty & Prepaid
2007-July 2011
. Coordinated and trafficked print and web projects from concept to
delivery.
. Collaborated with cross-functional teams to create and launch web
promotions and other customer marketing for major national brands
utilizing a combination of fact-based trend information and customer
demographics.
. Provided insights in design, look and user-interfacing for the launches
of over 25 client websites.
. Collaborated with clients and card production groups to develop card
designs in compliance with Visa and MasterCard rules and regulations.
. Managed a nationwide fulfillment program distributing over two million
welcome kits per year.
. Planned and executed trade shows and corporate events including PR
activities; customer-focused, interactive exhibits; and on-floor
displays.
Independent Contractor, First Choice
2006-2007
. Created various types of customer-focused marketing material for existing
product set.
. Developed and distributed monthly commission reports to sales group.
Product Marketing Manager, Ernest Communications, Inc.
2003-2006
. Successfully launched multiple local service products from conception to
roll-out while managing margins and ensuring profitability.
. Developed and provided training for sales, provisioning, billing and
customer care groups on rate plans and product information.
. Conducted analysis of competitive intelligence to ensure products are
appropriately priced in the market.
. Responded to RFP's and RFI's.
. Created monthly sales reports for upper management to track revenue and
profit.
. Created and updated corporate and product specific marketing materials
for tradeshows and sales meetings.
Independent Contractor, NUI Telecom
2002
. Managed and facilitated the implementation of the Unbundled Network
Elements Platform with the Regional Bell Operating Company ensuring
proper client set up for conversion and provisioning of local phone
service customers.
Sales Support Manager, TIC Enterprises
2001-2002
. Supported a sales team of over 200 representatives nationwide.
. Created specific sales territories via MapInfo software.
. Tracked, measured, and reported performance of marketing campaigns.
. Updated and refined marketing materials to suit changes in the market and
target segment.
. Managed all trade shows and events.
Market Manager/Regulatory Administrator/Business Analyst, Network One
1998-2000
. Managed a customer transition project from one underlying wholesale
carrier to another.
. Created product specifications for 25 local services.
. Ensured company compliance with FCC, FTC, and state regulatory
requirements.
. Maintained tariffs and annual reports for all states.
Educational Background
. Bachelor of Science in Criminal Justice, University of Tennessee at
Chattanooga
. Proficient in Microsoft Office Suite, Adobe Photoshop, Adobe Illustrator,
Quark, etc.