Sales Manager

Kelly Donoghue **** Chelsea Drive La Verne CA ****0 909-***-**** abgvt8@r.postjobfree.com

Character Assets: Innovative, motivational, multi-tasking individual with exceptional creative thinking, interpretative, adaptive and

execution skills.

Professional Assets: Creative senior marketing professional in food manufacturing industry with a successful 25 year history of

concept/brand development, product line development/expansion/rejuvenation, strategic market planning, inventive promotion &

merchandise programming, influential/informative collateral material development, web-based solutions for business process

improvement; to facilitate leading companies in achieving significant growth in sales, distribution and profits.

Business Development Skills

Market Planning Market Research (custom/syndicated) Business Intelligence/Analytics

Product & Consumer Testing Focus Groups Vendor Relations/Negotiations

P & L Management Budgeting/Forecasting Project Management

Customer Relationship Management Product/Sales Training Creative Copy Writing

Presentation Writing & Delivery National Advertising Campaigns PR/Communications

Liaison – Industry/Charitable Associations Internal Liaison - Sales (Direct & Broker), Trade Show Planning

Marketing Team Development R&D, Culinary Staff, Legal, Operations, IT, HR, Social Networking

Digital Asset Management Finance, Executive Management

Creative Development Skills

Marketing Graphic Design Web Development Events

New Product Development Logo/ Packaging Site Identity Design Brand Development

Brand Positioning Collateral/Point-Of-Sale Interactive Programs Venue Selection/Negotiation

Product Naming Merchandise Materials Technology Platform Theme/Décor Development

Competitive Analysis Multimedia SEO Menu/Libation Selection

Pricing & Promotions Custom Templates Content Fulfillment Event Marketing

Incentive/Loyalty Programs Photo/Video Shoot

Trade Shows

Achievements

Event: Established Menu Masters brand in food service marketplace through creation of the Menu Masters event to include more

than 500 attendees; expanded the MM brand to encompass Menu Masters R&D Teaching Kitchen at Culinary Institute of America

at Greystone; Partnered with CIA to develop four CIA online classes for culinary and food service professionals; Established Menu

Masters Museum at company headquarters.

Result: Led Menu Masters event to year-over-year revenue increases for Culinary and Corporate Chain Divisions of 7% .

Training Program: led development of company’s first national training program incorporating: Company introduction (culture

indoctrination), consultative selling skills, product training, negotiations 101, and utilization of marketing/culinary resources during

the selling process.

Result: Cross category penetration resulting in 4.9% sales growth within existing customer base.

Business Development Programs:

Distributor: Forged the development of market/business channel online customized distributor program, for defense

against local market competitive threats.

Result: Protected entire Eastern seaboard margarine business with company’s largest customer and locked in Dressing

and Sauces as primary supplier for 3 year contract.

Operator: Innovated customizable, web-based recipe nutritional calculator program for food service operators.

Result: Operator awareness of nutritional options for consumer marketing, as well as achievement of legislative

compliance.

Kelly Donoghue

Resume continued

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Achievements - continued

Web-site: Designed and launched numerous company web sites focused on retail and food service channels.

Led the graphic design, digital construction, layout content/page mapping and copy writing of the first Ventura Foods

website to incorporate all business channels (Headquarters, Foodservice, Consumer Products, Food Ingredient, and

Export).

Result: www.venturafoods.com (other sites: www.menumasters.com, www.goldnsoft.com, www.louana.com)

Created and managed company/department-wide Digital Asset Manager; a secure digital asset file share extranet allowing

open exchange of company assets (i.e. real time edits to label/packaging art) between multiple company departments and

external vendors/business partners.

Result: Streamlined product launch process for purchasing, marketing and sales ; packaging/label development/approval

process shortened from an 8-12 week period to a 4-6 week turn-a-round.

Forged and maintained broker extranet portal for sales and broker representatives; incorporated sales measurement tool

for Executive and Sales Management teams.

Result: Streamlined information flow to all sales agencies; provided 24/7 resource access; Created real-time reports of

broker sales agencies actual-sales-to-budget; Created customized customer programs and reports resulting in

sales/volume increases in multiple food categories of 4.6%.

Professional Experience

VENTURA FOODS LLC, Brea, California 1997 – March 2010, Director of Marketing Communications & Category Manager,

Provider of brand and private-label food products to the food service, consumer products, food ingredient and export food

industries.

SANDRIDGE FOOD CORPORATION, Medina, Ohio 1995 – 1997, Marketing Manager, Manufacturer of refrigerated, prepared

foods for food service and retail markets.

CUSTOM MARKETING SERVICES, Covina, California 1991 – 1995, Director of Marketing Services, Marketing consultants to

food service industry.

SUGAR FOODS CORPORATION, Sun Valley, CA 1987 – 1991, Assistant Product Manager, Manufacturer of Sweet’N Low® and

other portion pack food products (liquid and dry) to the foodservice, retail and club store markets.

NATION’S RESTAURANT NEWS, Los Angeles, CA 1983 – 1987, Editorial Assistant, Leading news magazine to food service

industry.

Technical Skills

Multiple Windows Platforms Multiple Adobe Platforms DBase Structure, Mapping & Mgt

Cold Fusion, ASP, HTML, PhP Flash, CD, & DVD Development Digital Asset Mgr - Structure/Main.

Education/Certification

University Of Life: MBA 1984- present (educational growth and the continued pursuit of knowledge is a never ending endeavor;

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one which I pursue veraciously on a daily basis and hope to someday achieve a doctorate in)

University Of Notre Dame: Certificate of Completion, August 1997, School Of Business Management - Foodservice Marketing &

Sales Management Program

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Please note: I am not depreciating the integrity and weight of a college degree; however, I have a level of professional acumen, creative expertise and

wisdom imparted to me by life experience (professional & personal) which I regard as equal in merit and value to academically achieved knowledge.

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