STEPHEN GETZELMANN
*** ****** **** ****://www.linkedin.com/in/stephengetzelmann
Morrisville, NC 27560 *********@*****.***
Home: 919-***-****
Sales & Marketing Manager
Business Design & Development * Strategic Planning * Supervision & Leadership
HIGHLY AMBITIOUS PROFESSIONAL WITH EXTENSIVE EXPERIENCE ACROSS A VARIETY OF INDUSTRIES. DEMONSTRATED
ABILITY TO IDENTIFY AND CAPITALIZE ON STRATEGIES THAT INCREASE SALES AND BRAND VISIBILITY. THE PROVEN
CAPACITY TO BUILD AND DEVELOP AMBITIOUS TEAM PLAYERS.
Core Competencies
Marketing P&L Management
Merchandising Supervision and Team Leader
Strategic Planning Customer Service
Business Development Record Setting Sales Growth
National Chain Retail Management Event Planning
Advanced proficiency in Desktop Publishing and Graphic Design using MS Office for
Mac/Windows (Word, Excel, Power Point Presentations). Some experience with Adobe Photoshop
and Basic CAD.
Professional Experience
Lowes Home Improvement 2004 - 2011
Service and Sales Manager, Raleigh, NC
Managed Team of 20 Sales Specialists, who is responsible for selling stock and special order products,
installations, and a variety of other services throughout a $46M store.
Managed 5 Commercial Specialists responsible for selling to commercial customers in the collapse of
the construction industry. Created, initiated and implemented a new trend in selling to Apartment Communities
and the Hotel Industry revealing the cost savings of many energy star programs for the customer. This proved to
be the element that increased sales during the recession for our store and the company.
Trained all the store associates (168) on promotions, add on sales, cross merchandising, and increasing
the average ticket thus increasing overall sales.
Managed Daily operations of a $46M store as an Assistant Manager.
Received many Customer Focused Awards from the Divisional Vice President (six: two in 2010)
Household Systems, Raleigh, NC 2000-2004
Sales & Marketing Manager, Raleigh, NC
Built and Developed relationships with builders, homebuyers, and suppliers via cold calling and
emailing.
Design, develop and implement company identity, marketing materials and forecasts
Monitor and analyze competitors, customer trends and perspectives
Created all the literature for company
BearCom, Dallas, TX 1998-2000
Marketing Manager, Atlanta, GA
Established relationships with current and prospective customers through direct mailings, cold calling,
prospecting, referrals, and the internet.
2 STEP H E N GETZEL MAN N 919-***-****
Created marketing strategies, tools, and literature.
Increased Q1 of 2000 revenue by 137%.
Special Events Coordinator/Branch Support, Dallas, TX
Created Training Program and Manual for 34 branches offices around the Country. Developed rental
contracts, monitored equipment transfers, lost equipment and weekly tracking of branch office invoicing.
BearCom, Dallas, TX (Continued)
Organized wireless communications, coordinated equipment needs, trained staff, provided technical
support and customer service. ie: Molson Indy – Vancouver & Toronto, Houston Grand Prix, USGA Senior
Open and PGA, 1999 & 2000 Super Bowl, 2000 All-Stars, and the 1999 World Series.
F.W. Woolworth Company, New York, NY 1994-1998
Store Manager, Winston-Salem, NC
Managing a one million dollar inner city retail store. Daily operations, cash reports, payroll, personnel,
inventory control, promotions, restaurant/snack bar, and all Point of Sale (P.O.S.) computer controls.
Led the seventeen stores, four-state district in Sales for 1997 and #2 in the nation for Q1 of 1997.
Southeastern Computer Trainer, Tysons Corner, VA
Converted all stores on the East Coast to Point Of Sale. Set-up each store as Local Area Networks (LAN).
Supervised the installation of all computer components and trained store personnel on the use and operation
of all POS equipment for 25 stores in five states. Price verified 1500 products per store carried by the chain.
Olympus International, Chapel Hill, NC 1992-1994
Associate Consultant
Developed and Implemented an official manual that has been used to plan and host international
sporting events i.e. 1996 Olympics.
Created a Marketing strategy for Terraplas, a Revolutionary Field Protection System for use in Stadiums
worldwide.
Consulted and Assisted in the development and design of projects for the following events: a 30,000 seat
national stadium in Nicosia, Cyprus; World Cup USA Soccer 1994, 1994 Central American Games, 1995 All-
African Games, and the Saudi Arabia Olympic Committee.
World Cup Soccer ’94, New York/New Jersey Venue Summer ‘94
Assistant Site Design Manager
Designed and orchestrated the selection of the 1994 World Cup Soccer Training Sites.
A member of the ACT Team (Architecture, Construction and Turf), which supervised the efforts in the design
of all temporary construction in all 9 venues around the country for World Cup Soccer ’94.
Designed and directed the installation of all signage for World Cup at all 9 venues including Giants Stadium.
Education
BA, Management
University of North Carolina at Wilmington
Awards
Distinguished Award (Corporate Ring and Diamonds) given to Managers who made their store achieve a Profit Margin
over 105% - awarded 2 consecutive years. Lowes Home Improvement