Customer Service Marketing
Resume:
Aseem Grover *** Citadel Drive, Westmont, Illinois 60559
http://www.linkedin.com/pub/aseem-grover/18/463/70a
*************@*****.***
Marketing Management/ Business Analyst Professional
An MBA student with a strong engineering background and a solid focus on developing marketing strategies and conducting
business analysis. Skilled in utilizing those tools to help organizations manage business metrics by examining and
developing client marketing business strategies. Proficient in creating a superb balance between technical know-how and
business management and giving valuable solutions based on key requirements.
Professional Experience
Cabot Microelectronics, Aurora, IL May 2011 – Present
Marketing Intelligence Intern
W orked in Technology Commercialization and Market Intelligence under Knowledge Engineering of Cabot Microelectronics.
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Conducted market assessment and gathered market intelligence information for strategic product positioning.
Performed Voice of Customer analysis for customers like IBM, Intel, and Samsung and identified key trends in the
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semiconductor industry. Provided support to the marketing team members, increasing their capacity to plan and add value in
the sales process.
Supported Business Unit Managers with new product launches, forecasting, competitive/category analysis and business
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requests and helped in customer marketing with analysis of industry and category insights for customer presentations.
Assessed social media marketing strategies to determine rate of return by identifying and tapping into new channels to
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optimize ROI and revenue growth.
Identified and implemented improvements to corporate-wide product documentation available on extranet and intranet.
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Taylor Made Industries, Chicago, IL May 2010 – Sept 2010
Marketing/Business Development Intern
Developed customer prospects and conducted research to increase sales and marketing activities for brand recognition
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and support execution of both product and collateral development.
Participated in day, evening and weekend events in order to acquire new prospects and increase knowledge base.
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Created a fully functioning website to develop and further enhance Web Marketing features for the company.
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Purdue University, Hammond, IN February 2009 – December 2009
Community Assistant: Student Worker
Provided customer service at housing village department.
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Managed IT infrastructure including configuring routers, switches and desktops.
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Education
Illinois Institute of Technology, Chicago, IL:
Stuart School of Business: Masters in Business Administration (Marketing and Management Science).
Expected Graduation May 2012
January 2010. (GPA: 3.5)
Purdue University, IN: BS Computer Engineering, minor in Mathematics. (GPA: 3.51) December 2009
Projects
Conjoint Analysis, Stuart School of Business, IIT: W orked with Career Management Center to analyze hiring of
students as respective candidates for internships with professors. Used conjoint analysis to analyze preferences for a new
job offering where the attributes of each applicant were analyzed and assessed by the different weights that interviewers
place on the variables presented to them in a given hiring situation. November 2011
Site Selection Optimization for Regional Healthcare Provider: Optimized clinic site selection to draw in the biggest
amount of average annual patient revenue for a local health care provider in Michigan. The data was analyzed and effective
decision making principles were used, by taking various constraints into account, and the objective was met. VBA
October 2011
programming played a key role.
Technical and Business Skills:
MS Excel skills include optimization using solver, VBA programming, pivot tables, nested if’s, data arrays and lookup
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functions. MS Expression’s for business web development. PL/SQL, SQL based queries,
Basic Proficiency in SAS and CRM Software, Java, C++. VHDL, VLSI Design, Python, Basic proficiency in Unix/Linux.
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Expert in Marketing research, segmentation, communications, and online marketing. Advanced skills in developing
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strategic business solutions, determining gaps in existing process, product comparison, pricing and development.
Contact this candidate