TARA M. MCMINN
Pittsburgh, PA 15217
********@*****.***
EDUCATION UNIVERSITY OF PITTSBURGH, Pittsburgh, PA
Joseph M. Katz Graduate School of Business
Master of Business Administration, April 2011
Concentration: Marketing, Cumulative GPA: 3.4
Consulting Field Project Presentation Team- 2nd place
JUNIATA COLLEGE, Huntingdon, PA
Bachelor of Arts, Business and Communication May 2008
Magna Cum Laude, Cumulative GPA: 3.75
Luella R. Treuhaft Drama and Public Speaking Scholarship
Honor Society Member, Juniata College
National Championship NCAA 2004 Division III Women's Volleyball,
Starting Libero and All Tournament Team
EXPERIENCE MCGOWAN INSTITUTE
Pittsburgh, PA
Team Consulting Field Project August 2010-
December 2010
. Evaluated an innovative technology to determine market
viability through research and analysis of potential target
consumer segments
HIGHMARK Pittsburgh,
PA
Multi-Channel Marketing Intern
June 2010-August 2010
. Wrote new product launch plan and presented to product team
. Analyzed 2nd Quarter lead generation results and geo-trends
in sales and presented findings at monthly status
meeting
. Built call volume data model to facilitate forecasting
. Revised creative brief for Individual Direct Pay sales insert
. Developed launch plan and assisted with project management
for B2B Dental mailer
. Prepared email campaign presentations for both Health Care
Reform and Life-Style Returns
ECHO GLOBAL LOGISTICS
Chicago, IL
National Account Manager
August 2008-June 2009
. Built and maintained customer base through the use of
effective sales communication, recruited 40 new customers
in eight months
. Achieved sales goals consistently using thorough prospect
research, well-planned communication, and exceptional
customer service
KISH BANK
Huntingdon, PA
Marketing Intern
June 2007-September 2007
. Created graphics and wrote informational copy for marketing
materials including brochures, creative displays, customer
newsletters
. Designed marketing materials for local Chamber of Commerce
. Led teams to organize marketing events including a Kish
Travel Reunion, a Travel Expo attended by 300 people, and
several open houses for Kish Bank
LYNJOSEPH PR
London, UK
Public Relations Intern
January 2007-April 2007
. Coordinated and managed selection of client materials for
media use
ADDITIONAL Member, NAWMBA and Katz Marketing Club; Volunteer, Science
Olympiad,
DATA Women in Sports, Peer Tutor; Participant in Educational
Programmes Abroad, London, England; Proficient with Adobe
Photoshop, InDesign, Illustrator, IMovie, Dreamweaver