Sales Director
Resume:
Senior Copywriter . DraftFCB Chicago . **-**
Created strategic concepts and copy for integrated campaigns including digital, social, TV, radio, OOH and print.
Also wrote white papers and videos for testing and presentations. Interviewed new hires. Presented to clients. Won
Hugo Television Award for Humane Society-Shelter Pet Project TV. Clients: Boeing, DiGiorno, Qwest, Motorola,
Kmart, California Pizza Kitchen, Jell-O, Lunchables, Kraft Macaroni and Cheese and Hampton Inn.
Copy Director . BOOMM Chicago . 06-08
Hired and supervised a copywriter and an intern. Created effective concepts and copy for B2B sales programs,
Melissa Caringer, Copywriter
press releases, training materials, B2C in-store, brochures, websites and promotions. Wrote white papers,
packaging, taglines and product names. Responsible for proofreading and developing the agencyʼs copy style guide.
Clients: Pierce Chicken, McCain, Pilgrimʼs Pride, The Canoodle, Maple Leaf Farms and Natureʼs Premium.
Mom used to read my diary for entertainment. Associate Creative Director . Noble MO . 05-06
She said I had a way with the alphabet, which
Supervised three creatives and an intern on the Tyson Deli business. Represented the agency at client
she called a knack. Today, I call it a career.
presentations and focus groups. Created smart concepts and copy for print ads, in-store merchandising, B2B sales
programs, training materials, promotions, sales meetings and trade shows.
As my audience grew from mom to masses, I Senior Copywriter . Noble MO . 01-05
wrote less about boys and more about the Concepted, wrote and proofed copy for print ads, recipe booklets, newsletters, sales materials, white papers, e-
benefits of everything from planes to pizza.
blasts, in-store, sales promotions, press releases and direct mail. Generated names for new products and new
restaurant concepts as well as themes for events. Participated in interviewing new hires, focus groups and client
presentations. Won Addy for Tyson print. Clients: Borden, Otis Spunkmeyer, Campbellʼs Soup and Uncle Benʼs.
While I canʼt promise diary access, my creativity
Editor . CCG Denver . 00-01
is now available in the San Diego area.
Generated story ideas, conducted interviews, researched, wrote and edited copy for Citibank Net News and two
newsletters for Countrywide Home Loans. Represented the agency at conferences, focus groups and client
presentations. Clients: Zales, Spencer Gifts and Bon-Ton.
Copywriter . Noble MO then Chicago . 98-00
Wrote compelling ads, press releases, websites, in-store and sales materials. Generated names for new products
and themes for events. Represented the agency at trade shows and client presentations. Won Addy for DuPont
print. Clients: Tyson, Kelloggʼs, Smuckerʼs, Sara Lee, Natureʼs Own and Haagen-Dazs.
Internships
Noble MO . 98
Archibald, Cowan & Ringer MO . 97
Education
Magna Cum Laude . Journalism/Psychology . Evangel University. 94-98
Annual Editor-in-Chief, Student Newspaper Reporter, Society of Collegiate Journalists, Campus Radio
Contact
melissacaringer.com
***************@*****.***
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