Marketing Manager

JESSICA LANGE

*** ** **** ******, ********, OR **205

****.*.*****@*****.*** - 315-***-****

CAREER PROFILE

Five years of professional experience in marketing, corporate

communications, copywriting, project tracking, and deadline management

with an emphasis on business-to-business communication. Proven ability to

work in a team environment in order to execute client deliverables with a

keen eye for detail. Excellent at organizing and executing multiple

projects.

Qualifications include:

. Exceptional marketing and public relations skills

. Self motivated and highly cooperative

. Outstanding oral and interpersonal skills

PROFESSIONAL EXPERIENCE

Program Specialist

Ward Hill Marketing International, Lawrence, MA (2009-2011)

Perform higher-level, independent project work and took initiative in

additional projects:

. Develop and implement SEO strategy for client web sites.

. Initiate media planning, research, and placement of client advertising

programs. Research focused on establishing the most high-impact cost

per thousand; negotiations saved as much as 50% off rate card pricing.

. Lead technical article placement initiative for multiple clients,

resulting in 7 published articles per year in leading industry

publications.

. Edit content utilizing a variety of media outlets including web site

text, corporate presentations, market and product sheets, press

releases, and company newsletters.

. Continue Senior Marketing Associate activities.

Senior Marketing Associate

Ward Hill Marketing International, Lawrence, MA (2006-2009)

Contribute to the execution of business-to-business marketing programs

for multiple high-technology companies. Track the progress of all account

activity. Ensure that all client commitments remain on schedule on a

daily basis. Work with a team of marketing professionals, and multiple

vendors, in providing quality work - on time and up to high standards.

. Support program manager on development of global marketing plans for

multiple clients, procuring and organizing resources, managing

writing, and overseeing presentation of material.

. Manage client deadlines and hold team accountable for meeting client

commitments.

. Develop metrics to evaluate marketing program effectiveness for

multiple clients, including primary research, benchmark surveys,

eDirect analytics, and web site search engine optimization.

. Cultivate and maintain relationships with key editorial contacts in

technology publications.

. Generate press releases, track schedule, coordinate mailing and

distribution, and follow-up with targeted publications for all

assigned accounts; maintain press release matrix for multiple

accounts.

. Edit and proof copy for all client communications released to the

marketplace.

JESSICA LANGE

PAGE 2

PROFESSIONAL EXPERIENCE CONTINUED

Closer

Nation One Mortgage Company Inc, Norwell, MA (2005-2006)

Responsible for accurately preparing mortgage closing documents in a

detail-oriented and timely manner.

. Established deadlines and closing schedules with attorneys and

coworkers.

. Demonstrated initiative in taking on additional projects.

. Trained other employees in closing and post-closing.

EDUCATION

Bachelor of Science, Major: Communications and Rhetorical Studies

Syracuse University, Syracuse, NY (2005)

Summer Study Abroad: Barcelona, Spain (2004)

Focus: Fine Arts/Glass Fusing

RELATED EXPERIENCE

. AdBusters Project (2005): Worked in a group to create an alternative

media plan for a social issue.

. Photo Story Layout (2004): Shot, developed and created layout for

photos using Quark Express.

. Undergraduate Teaching Assistant (2004): Assisted and advised a

student group in the Small Group Communications class.

VOLUNTEER EXPERIENCE

. Simulated Media Plan for Martin Luther King Jr. Celebration (2003):

Worked in a group to revise and develop new ideas for a media package,

including a campus-wide advertising campaign.

. International Young Scholars (2003-2005): Tutored elementary-age

refugee children from local Syracuse elementary schools.

. Habitat for Humanity, Campus Chapter (2002-2005): PR Committee

Chairperson; organized advocacy events for Act! Speak! Build!, a week-

long advocacy event.

SKILLS

Software: (PC and Mac) Microsoft Office 2007; CMS-based web content

management

Language: Spanish, Conversational and Reading skills

REFERENCES AVAILABLE UPON REQUEST

Contact this candidate