Marketing Administrative Assistant

PATRICIA E. GUILLEN

*** ** ****** *** ****, Great Falls, VA 22066 +

abgvl5@r.postjobfree.com + 703-***-****

EDUCATION

Lehigh University, Bethlehem, PA

Bachelor of Science in Business: Concentration in Marketing, Minor in

Communications, Major GPA 3.6 May 2011

. Relevant Courses: Integrated Marketing & Communications, Persuasion &

Influence, Consumer Behavior, Media Communications, Managerial &

Financial Accounting, Finance, Microeconomics.

Washington Semester at American University, Washington, D.C. Spring 2010

. International Law Program: Case Projects, and Travel to France,

Germany, Belgium, Switzerland, Netherlands, Luxembourg

ACADEMIC HONORS

. Published Author- Working on the copyrighting, publishing, and

marketing of my book of narrative poetry and fables

. The National Society of Leadership and Success- Presidential Member

Award for planning and executing a fundraising event

. The National Society of Collegiate Scholars- Lifetime Member; Cum Laude-

Graduated with honors; Dean's List

. The Network of Leaders- Coordinated fundraising event and set up

speaker sessions for team of leadership students

WORK EXPERIENCE

Dream Careers, Campus Marketing Intern/Recruiter Spring 2011

. Conducted campus advertising, including flyers and promotional

activities to recruit for Dream Careers

. Held informational sessions with students about the internship program

and met with career advisors to distribute information

DiMassimo Goldstein Advertising Agency/DIGO Brands, Account Management

Intern, New York, NY Summer 2010

. Worked on Swarovski 2011 Ornament creative brief, planning, research

steps and execution for campaign, strategies, and events

. Developed and presented marketing plan to company executives for Fifth

Third Bank debit card, expanding analytical skills

. Highly involved in the naming of the ST4 online brand of programs, InQ

. Wrote and presented target profile prior to the marketing of Syms and

Filene's Basement merger

. Aided in office procedures and tasks such as planning events, arranging

flights, and leading intern meetings in fast-paced setting

Ruder Finn, Public Relations Intern, Washington, D.C. Spring 2010

. Conducted Media Audits for National Education Association, National

Oceanic Association, Endangered Species Coalition

. Worked with others on a campaign for Endangered Species Coalition to

organize annual zoo event, enhancing teamwork abilities

. Pitched stories on upcoming special events in a quick and constantly

changing setting of ongoing business

Lehigh Basketball Marketing, Campaign and Event Coordinator, Bethlehem, PA

2010

. Used consumer survey results for campus marketing to drive an increase

in game attendance

. Provided incentives for students to increase and maintain involvement

in Lehigh sports

. Aided in the creation of Midnight Madness halftime games and activities

The Loop, Integrated Marketing and Communications Strategist, Bethlehem's

Bus Service, Bethlehem, PA 2009

. Developed a marketing campaign to revamp The Loop's advertising methods

. Filmed commercial to target Bethlehem audience with emotional appeal

tactics; coordinated budget

. Researched travel pattern, revamped the website, promoted business-to-

business opportunities and connections

Single-Stream Recycling Awareness, Advertising Director, Bethlehem, PA

2009

. Directed humorous commercial video to demonstrate proper recycling

methods including student competition

AOL Advertising, Campaign Design Assistant, Sterling, VA 2006

. Created online advertisements in a Father's Day campaign for customers

and presented to approval committee

ADDITIONAL EXPERIENCE

Virginia Allergy and Pediatrics, Administrative Assistant, Great Falls, VA

2009-2011

. Planned annual corporate events and used grassroots marketing

techniques

. Set up internal events and managed office procedures

Virginia Allergy and Pediatrics, Medical Assistant, Great Falls, VA 2003-

2008

VOLUNTEER

Lehigh University Extracurricular, Event Planner and Marketer, Bethlehem,

PA 2007-2011

. Managed fundraisers for The Network of Leaders group, including

scheduling of event space and faculty dinner

. Head concept designer and special events decorator for a Delta Gamma

Fraternity Valentine's Day date party

. Involved in the viral marketing efforts for Anchor Slam Tournament,

which raised money for "Service for Sight" philanthropy

Japan Relief Benefit, Committee Member, Tarrytown, NY Summer 2011

. Elected to highly selective committee, and involved in event planning

and marketing for the benefit

. Compiled guest list of several hundred members for the ballroom benefit

event at The Rockefeller Estate

SKILLS AND ACTIVITIES

Leadership & Communication; Innovation & Strategy; Microsoft Office-

PowerPoint, Word, Excel; Detail & Multitask; Marketing Club & Business Club

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