Kelly L. Shreves
*** **** ****** . ***********, ** 48836
517-***-**** - Home . 517-***-**** - Cell . *********@*******.***
Education
. Eastern Michigan
University
Fall 2000 - Fall 2009
B.S. in Public
Relations
Graduated: December 2009
. Oakland Community
College
Fall 1997 - Winter 2000
Professional Experience
Stratacomm
July 2010 - December 2010
Internship
. Developing media lists and pitches for various clients
. Compiling daily news clips based on current client and potential new
business
. Monitoring media for various clients and compiling and updating media
reports
. Researching media contact information, company information and various
projects as necessary
. Compiling monthly activity reports
. Enter billable hours and compiling bi-monthly payroll reports
. Conducting various administrative duties as necessary
Eiler
Communications
February 2010 - May 2010
Internship
. Conducting client and new business research
. Accounting for billable hours
. Creating ideas for newsletter stories and blogs and writing byline
newsletter stories
Public Relations Student Society of
America
September 2005 - April 2010
(Eastern Michigan University Chapter)
Vice
President
April 2009 - April 2010
. Assisting the Chapter President with organizing and planning meetings,
events and activities
. Created and implemented an awareness campaign for the EMU Competitive
Edge Pro Shop, an on-campus store
. Managing all committee activities to make sure objectives remain on
task and on track
. Utilizing problem solving skills for the e-board or members requiring
assistance
. Headed the coordination of the 2010 Spring Gala event
Public Relations
Director
August 2008- April 2009
. Creating promotional materials for the EMU PRSSA Chapter and its
activities through various communication mediums, such as press
releases and pitch letters to local media and producing fliers for
general member meetings and upcoming events
. Contributing articles for the EMU PRSSA newsletter, The Source
. Assisting with various events such as the 2008 PRSSA National
Conference, Chapter fundraisers and the 2009 Student Development
Conference
The Department of Veterans
Affairs
April 2009 - December 2009
Internship: Public Affairs Specialist
. Developing promotional media materials for VA's national
rehabilitation events including local and national press releases,
media pitch letters, newsletter articles, speech writing and profiling
participating military veterans
. Published byline articles in PN News magazine and Vanguard magazine
. Developing media relations both nationally and locally to help promote
the events and participants
. Utilizing graphic design abilities through brochures, fliers and
posters for various events
. Editing newsletter articles, press releases, participant profiles and
other written materials
. Assisting in logging media hits and data entry in the Filemaker data
bases used for the various events
. Conducting interviews and research on event participants, special
guests and locations or venues
EMU College of
Business
January 2009 - April 2009
Class Project - Capstone Course
. Development and implementation of client plan for the Tri-Continental
Conference on Global Advances in Business Communication (GABC), hosted
by the EMU COB
. Created a brochure and flier to assist in promoting the GABC
. Assisted in creating a survey (via Survey Monkey) to get feedback from
conference participants
. Developed written materials including a press release, letter of
invitation and letter to sponsors