Project Manager Quality Control

Darryl R. Blank

**** ******** ******, **** #**** San Diego, CA 92109 Phone: 626-***-**** E-Mail: ***********@*****.***

Qualification Statement

Creative, energetic, responsible professional and team player seeks an account management position

overseeing multiple mediums in advertising/marketing (digital, online, television and print). Possesses

excellent judgment, communication, quality control and trouble-shooting skills. Also, a self-starter with

strong work ethic and strategic approach to planning and executing promotional efforts. Strongly

motivated to apply education, experience and interests toward creating memorable ad campaigns

and making a positive mark in the industry. On the personal side, an extroverted, friendly and

spontaneous individual with passionate interests in music, video games, film and action sports.

Work Experience

Strausberg Advertising & Design – Account Executive – Culver City, CA (2/08–1/11)

• Execute campaigns and manage account relations for agency’s largest client, AAA (focus on the

Travel segments for No. & So. California, Texas, New Mexico, Hawaii and Alabama), developing

geo- and demo-targeted direct mail brochures, magazine and newspaper inserts and ads, special

event promotion collateral, radio spots, email blasts, web banner ads and more.

• Coordinate with client daily and host/moderate face-to-face meetings to discuss promotional goals,

strategies, concepts and current project status.

• Direct involvement in the creative process of the projects, including overall design, brand control,

color scheme selections, stock photography, fonts, copywriting and messaging.

• Create and manage budgets, production schedules and oversee trafficking duties within agency.

• Develop campaigns for other lines of AAA business, such as Motorsports, Show Your Card And Save®,

Automotive and Financial.

• Supervise and mentor account subordinates and designers to ensure that each project is achieving

the objectives and goals and executed in professional quality and a timely manner.

• Brainstorm, analyze and implement market research and industry trends to keep creative and

promotions fresh, edgy and competitive.

• Assist in development and execution of new business RFP pitches and annual AAA agency reviews.

• Maintain quality control of promotional materials with facets of proofreading and brand control for

AAA and vendor affiliates for standards and legal requirements/restrictions.

• Significant Successes/Accomplishments:

Reduced the frequency of errors or oversights within creative materials by 200%.

Helped develop travel mailers for AAA Travel that generated an increase in vacation

bookings and earnings by up to $11.6 million.

Modified and improved the internal processes of expediting projects to guarantee quick

deadline turnarounds, creating a 98% successful deadline guarantee.

Created a training manual and proofing test for new hires working on the AAA account,

improving the training and hiring process significantly.

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Darryl R. Blank

3923 Ingraham Street, Unit #V308 San Diego, CA 92109 Phone: 626-***-**** E-Mail: ***********@*****.***

A.D.D. Marketing & Advertising – Street Department Project Manager – Hollywood, CA (1/05–7/07)

• Involved in brainstorming, planning and implementation of unique street, guerilla and viral

campaigns for numerous clients in the film, music and action sports industries. Client roster has

included: Paramount, Universal and DreamWorks Pictures, Maverick Records, MTV Productions,

Zumiez and more.

• Supervise and regulate nationwide field reps, setting specific parameters and guidelines uniquely

tailored to each promotion. Strategies include: detailed marketing plans, establishing photo and

location requirements, communication and trouble-shooting with reps, overseeing payment

allocations and special incentive bonus opportunities.

• Implement extensive market research to create strategies for each particular promotion, including

special events, costumed street promotions, college-targeted and holiday-geared promotions.

• Accumulate location information, photo documentation and consumer feedback used for status

updates and final project reports provided to the client.

• Develop clerical and basic office experience such as: client interaction, data entry, filing, phone

reception, conference call hosting, shipping, and warehouse duties.

• Significant Successes/Accomplishments:

Helped Paramount Picture’s Transformers reach opening weekend blockbuster totals of

$70,502,384.

Generated awareness and word-of-mouth for MTV Films’ reality comedy hit Jackass: Number

Two, reaching box office totals of $72,778,712.

Fanscape, Inc. – Intern – North Hollywood, CA (5/04–8/04)

• Execute viral, social media and grassroots marketing campaigns in targeted online communities.

• Research demographic statistics and implement data to marketing campaigns for various clients in

the music and film industries.

• Collaborate in strategy/creative development brainstorming sessions and workshops for clients.

Education

University of Phoenix – MBA, Business with Marketing Emphasis – Culver City, CA (11/07–4/08)

UCLA Extension – Certification Program in the Music Business – Los Angeles, CA (1/04–1/05)

Azusa Pacific University – Bachelor of Science, Marketing – Azusa, CA (9/99–12/03)

Computer Skills

Working experience with Microsoft Office, ACT!, Clients & Profits, Adobe Photoshop, Illustrator, InDesign,

Acrobat, Dreamweaver and Microsoft Street & Trips. Also, extensive Internet research & social media

experience. Both Mac and PC friendly.

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