Sales Marketing

Jacqueline H. Ziaja

***** ***** **** *** **** Creek, Arizona 85331

Phone: 480-***-**** Email: ******@***.*** URL: http://www.beyond.com/jacqueline-ziaja and

http://www.linkedin.com/pub/jacqueline-ziaja/34/15/41a

SUMMARY

Strategic and creative marketing professional with extensive experience in traditional, digital, Internet, email

and social media marketing. Key skills include:

Strategic Marketing Written & Oral Communications Customer / Employee Communications

Communications / Marketing / Media / Product Plans / Budgets Project Management Customer /

Affiliate Relationship Building Public Relations Branding Marketing / Sales Collateral

Leadership & Team Development Product Management Event Marketing

PROFESSIONAL EXPERIENCE

Career Paths, Cave Creek AZ 2008 - present

President / Owner: Design / write winning career plans and job-prospecting tools for clients, such as

resumes, cover letters, portfolios and social media / web content, to guarantee they achieve their

business / professional needs.

Heartland Payment Systems, Phoenix, AZ 2000 - 2008

Senior Marketing Communications Manager: Developed / implemented / monitored strategic

communications / marketing / media / branding / product plans, creative briefs, budgets and targeted

marketing campaigns, boosting market share by 25-30%.

Led cross-functional project teams in first-class communications / marketing campaigns and product

launches employing robust project management skills, slashing costs by 30%.

Served as public relations manager and created exceptional media packages / agendas / press releases

for new building dedication and seven annual meetings in KY and NV.

Created / wrote value-added materials such as customer / employee communications, press releases,

byline articles, online newsletters, brochures, print ads, product sheets, web and social media content,

RFPs, email blasts, eLearning tools, sales force curriculum / training guides, presentations, surveys and

telemarketing scripts, saving the company $525,000 annually.

Generated / launched unmatched product and sales contest promotions for small to mid-size businesses

and sales force, increasing customer retention and sales by 15-25%.

Directed / managed 10 vendors including ad agencies and printers, reducing costs by 25%.

Established / nurtured strategic alliances with over 60 hotel / restaurant associations and trades.

Medical Surgical Supplies International, Scottsdale, AZ 1996 – 2000

Chief Marketing Officer: Formulated / executed dynamic marketing / sales, media and communications

strategies / plans for fast-growing family-owned business with concentrated markets in Tijuana, Mexico

and CA. Annual growth rates of 75-100% in first four years.

Jacqueline H. Ziaja 33211 North 46th Way Cave Creek, Arizona 85331

Phone: 480-***-**** Email: ******@***.*** Page Two

Provided exceptional marketing support to management / sales teams to grow the business including

creating press releases, investment packages, merchant / end-user materials, presentations, print ads,

brochures and value-added marketing materials.

ADDITIONAL EXPERIENCE details on request

Marketing Communications Manager, AT&T / U S WEST, Phoenix, AZ.

Generated / managed unparalleled communications / marketing / media / branding / product plans and

budgets, increasing market share by 35%

Wrote impactful marketing / sales collateral and user guides, saving the company $200,000 annually.

Developed / implemented first-class marketing campaigns to promote branding, inform, acquire and retain

customers, slashing costs by 20%.

Effectively managed ad agencies, printers and other vendors.

Marketing Association Manager, AT&T / U S WEST, Phoenix, AZ.

Produced / participated in over 100 trade shows, roundtables and major sponsorships, such as the

Phoenix Open, increasing customer retention and sales by 10-20%.

Produced / implemented winning marketing plans, creative briefs and budgets, raising revenues by

28%.

Established / nurtured strategic alliances with over 120 associations and Chambers of Commerce.

Designed / wrote course curriculum / incentive programs and trained sales force in event / trade show

management.

Prepared / presented phone etiquette seminars to small businesses and associations.

Product Developer, AT&T / U S WEST, Phoenix, AZ.

Designed / launched invaluable, new products to the small business market, including Caller ID.

Created best-in-business product plans, conducted competitive market research, introduced superior

product strategies, prepared RFPs, selected vendors, directed / led cross-functional teams and effectively

managed focus groups, beta tests and vendors.

EDUCATION / SKILLS

Grand Canyon University, Phoenix, AZ

B.S. Business Administration & Marketing; Summa Cum Laude; GPA 3.97 (4.0 basis).

Additional achievements: Ray Maben Scholar, Salute Valedictorian, Outstanding Marketing

Graduate, National Collegiate Business Award & Who is Who on American Campuses.

Exceptional computer skills in Word, PowerPoint, Excel, PowerPoint, Illustrator and

PhotoShop.

Outstanding qualities: Excellent written and oral communication skills, creativity, attention to

detail and strong project management skills.

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