Manager Marketing
Resume:
Dana E. Berkley
** ****** ***** *********, ** ***45
*********@*****.***
RELATED EXPERIENCE:
Progressive Promotions Inc. - Production Manager for Marketing, Advertising Specialties and Promotions
Englewood, New Jersey
July 2007 – June 2011
• Production Manager for the following corporate accounts: American Express, Wyndham Worldwide,
Panasonic, Coca-Cola, PNC, and Amtrak
• Mediate and coordinate client and vendor requirements to insure client satisfaction
• Work closely with clients to facilitate the selection of promotional products for corporate events, product
launches, employee incentives, and consumer giveaways.
• Work with sales team to implement a comprehensive marketing strategy to integrate Progressive Promotions
branding as their contact for all promotional activities.
• Design and create a PDF web store for internal corporate orders for promotional products
• Create and manage 2 part mailers for American Express to increase the business locations where the American
Express card is accepted
• Select and manage premium incentives for American Express new card members and membership reward points
for existing card members.
• Develop strategies for integrating client Logo identification to develop marketing and branding approach.
• Supervise over-seas production and promotional product coordination with “zero” defect goal to include from
order to delivery.
• Develop, create, publish, maintain and supervise web store promotional programs
• Promote client relationships through outstanding service, response time, and communication
• Create demo sites for potential contract clients and prepare responses to RFPs for major corporate clients.
Plaza Promotions - Marketing Advertising Specialties and Production Coordinator/ Manager
Montvale, New Jersey
September 2005 – July 2007
• Researched innovative concepts and ideas for new products for existing and potential clients
• Strategized and developed marketing and sales plan to brand and package new exclusive product.
• Worked with the CEO on an exclusive product to include, the design and production, to introduce the product to
the promotions industry.
• Developed, prepared and executed Plaza Promotions business plans
• Sourced and presented unique promotional products that best demonstrated a company’s main marketing
objective.
Health Management Systems - Marketing, Production and Events Coordinator
Montville, New Jersey
July 2004 – September 2005
• Researched innovative concepts and ideas for new products for existing and potential clients
• Strategized and developed marketing and sales plan to brand and package new exclusive product.
• Worked with the CEO on an exclusive product to include, the design and production, to introduce the product to
the promotions industry.
• Developed, prepared and executed Plaza Promotions business plans
• Sourced and presented unique promotional products that best demonstrated a company’s main marketing
objective.
Red Moxie TV Production - Associate Producer for numerous TV Shows and Pilots
New York, NY
July 2003 – June 2004
• Associate producer and Production Development for the following TV shows and pilots:
o Ride with Funkmaster Flex (Spike TV)
o Funkmaster Flex Superseries (Spike TV)
o Biography of Funk Master Flex (Pilot)
o Maximum Security (Pilot)
o Lil Kim “The Trial” (Pilot)
o Whitney Houston Special (Pilot)
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o Hair Trauma (Pilot)
• Transcribed, logged, and labeled tapes of segments
• Compiled all deliverables for each show before airing
• Assisted in the post production process by screening tapes, scripting, and editing the raw footage for the FMF
Superseries
• On location for the FMF Superseries, assisted the executive producers with all the main show segments
• Produced one segment on my own, “The Drivers Confessional Booth”
• Organized, supervised, managed and distributed tasks for all PA’s when on location
• Interviewed Lil Kim, her family and her lawyers and entourage before and after court each day for the TV special
on Lil Kim’s trial
SKILLS:
Computer - Proficient in Microsoft Word, Excel, PowerPoint, Outlook, Illustrator CS5, Photoshop, ESP Online, Quicken,
QuickBooks Pro, Technologo
EDUCATION:
Muhlenberg College, Allentown, Pennsylvania
September 1998 – May 2003
Bachelor of Science - Business Administration
Concentration: Entrepreneurial Studies and Marketing Minor: Communications
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