Sales Customer Service

Melissa C.Ridley

***** ****** *****

Huntsville, AL 35803

Home # 256-***-****

*********@*****.***

Ob To apply experience and expert skills to an outside sales,

Objective retail sales and management position. Implement promotions;

provide knowledge on specific products to ensure customers

the highest level of customer care. Manage customer

requests. Utilize experience with business building and

training to assist in company growth.

Ex 2008 - 2011 Artisans Salon and Spa an Aveda Lifestyle

Experience Salon Huntsville, AL

Managing Owner

Organized business from the ground up, build out,

implemented systems created new systems when necessary.

Leader of meetings to ensure all employees correct

information to perform at their highest level. Explained and

demonstrated methods of operations.

Marketed to community creatively to provide excellent client

flow for employees and an overall superb client experience.

Facilitated staff meetings with 25 people to discuss

changes, promotions and address employee guidelines.

Personally trained staff on customer care issues and created

new procedure manual and employee handbook.

Maintained staff reviews to inform of changes and

corrections that were needed to keep systems running

smoothly.

Managed challenges internally and with clients to ensure

highest quality was being meet.

Merchandise and followed schematics according to brand

guidelines. Managed inventory utilizing cycle counts taking

this information and imputing into salonbiz software.

Leader in retail sales thru hands on approach. Leader and

trainer in cross selling and building upon sales based on

customers needs thru educating them on ingredients and

performance.

2004 - 2008 Neill Corporation Hammond, LA

Account Executive

Territory Manager of a $1.4 million dollar account base.

Managed existing clients while expanding territory to

achieve quarterly increases.

Participated on a sales team of 8 to 10 members. Lead

conference calls to share strategy.

Supported businesses in territory by increasing referrals,

assisted with student placement within the Aveda network and

coordinated promotional activities

Educated business owners and mangers on inventory management

and merchandising requirements. Introduced and demonstrated

new product lines while also educating team members on

existing products. Assisted business owners in new hire

training. Strong customer service focuses throughout

business.

Created retail schematics and educated staff on sell thru

techniques.

Demonstrated event planning techniques.

Monitored and analyzed local markets to increase sales and

minimize diversion.

Set up and participated in industry trade show events.

2002-2004 Prill, Gray and Associates Huntsville, AL

Account Executive

Expanded customer base through quality service and thorough

product knowledge.

Merchandised products to ensure proper and steady movement.

Increased revenues by evaluating and correcting inventory

systems

Traveled throughout North Alabama building business.

Opened new accounts while maintaining existing account base.

Educated and informed business owners on new promotions and

new product lines.

Involved in the planning and set up of industry trade shows

following up with managing booth at trade show. This

included speaking at length with existing clients and

potential clients.

Ed

Education Huntsville High graduate 1991

Attended Calhoun Community College

Completed over coming objections training with Neill

Corporation

Completed Seeds of Preparation

Attended Neill Quality College

Attended Serious Business 3 years

*References upon request

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