Account Executive Assistant

Matthew M. Lindner

***************@*****.***

**** *. **** ***** ***. #7E ? Chicago, IL 60614 ? 765-***-****

Experience:

Self Employed Chicago, IL

Freelance Reporter (ESPN.com, MLB.com)

April 2010-Present

. Develop and pitch story ideas designed to further the nation's sports

conversation on a regular basis while driving increased traffic to each

website.

. Researched and wrote stories about everything from baseball to niche

sports such as platform tennis and indoor football.

. Led coverage of major events including the 2009 and 2010 Midwest

League All-Star Games, developing and writing preview stories, game

recaps and other unique aspects of each contest.

. Establish effective working relationships with athletes, executives

and other front office personnel.

YouSwoop.com Chicago, IL

Freelance Copywriter March 2011-Present

. Concept and write multiple deals designed to engage customers while

selling as many products as possible under tight deadlines (average of 5

deals per week).

. Work with YouSwoop's Managing Editor to develop and establish the

growing site's official voice by blending a sense of humor with a sense

of professionalism.

. Conduct extensive market research on individual companies and their

products to determine what separates them from the rest.

Public Communications Inc. Chicago, IL

Public Relations Account Executive

September 2010-June 2011

. Write press releases, fact sheets and other media materials utilizing

AP style designed to tell client stories to a broad audience.

. Helped develop social media messaging designed to drive traffic to

client websites and generate maximum interaction between client and their

digital fanbase.

. Conduct extensive research that lead to new business opportunities

both internally and externally for clients. For technology client, came

up with a list of eight influencers that would be good candidates for a

new communication vehicle and why. Client wound up hiring two of them to

launch brand new news and information website.

KWQC-TV (NBC Affiliate) Davenport, IA

News Reporter/Photographer August 2007-March 2010

. Write several news stories under very tight deadlines about topics

ranging from crime to charity events, forcing me to learn a lot about

each subject in a short period of time.

. Research and contribute multiple story ideas which could potentially

lead any one of our shows.

. Establish and maintain relationships with local leaders in order to

break stories of importance to the community.

. Utilized social media to conduct interviews and reach out to sources

that I otherwise would not have been able to get ahold of. Helped grow

station's digital fanbase on Facebook and Twitter nearly four-fold by

posting engaging and informative content.

Chicago Rush (Arena Football League franchise) Des Plaines, IL

Community Relations Assistant/Team Mascot October 2005-

August 2007

. Helped develop a comprehensive community relations program to help

the organization introduce its first ever mascot.

. Identified target audiences that would respond best to our efforts

and came up with materials that would help increase brand awareness for

both the mascot and the organization.

. Represented the organization at events throughout the community and

at meet-and-greets with potential sponsors.

WIFR-TV (CBS Affiliate) Rockford, IL

News Reporter/Photographer March-November 2006

. Worked to identify areas of interest to our audience and develop

stories that would affect the broadest range of viewers.

. Collaborated with others to write several smaller stories in addition

to my main story for the day.

. Helped to determine which stories we would be covering for all three

weekend shows, including two lead stories and several smaller local

stories.

Milwaukee Brewers Milwaukee, WI

Media Relations Intern/Game Day Entertainment Assistant May-August 2003,

May 2004-April 2006

. Wrote press releases and feature stories for the team's website and

alumni newsletter. Researched and compiled statistical data for the

team's media guide and other publications put out by the department.

Provided game day information to the media and assisted with any media

inquiries.

. Later joined the team's game day entertainment staff, where I was

responsible for representing the organization at community events and

home games. Duties included performing in front of large crowds as one of

the team's mascots, getting the crowd involved the 7th Inning Stretch,

and other duties as assigned.

WITI Fox 6 Milwaukee Milwaukee, WI

Sports Department Intern July-August 2005

. Wrote scripts for multiple evening sportscasts under tight deadlines.

. Generated and helped produce story ideas designed to appeal to both

sports fans and non-sports fans alike.

. Edited and archived video so that it would be easily accessible for

both producers and talent when needed.

Indiana Firebirds (Arena Football League franchise) Indianapolis, IN

Communications Intern September 2003-May 2004

. Wrote press releases, player profiles, and game summaries for the

team's website while meeting stringent deadlines.

. Researched and compiled team statistics for team records and the

coaching staff in preparation for upcoming games.

. Developed a targeted list of media contacts for appropriate

distribution of team-related materials.

Purdue University Interfraternity Council West Lafayette, IN

Director of Publications January 2003-December 2003

. Led a team of writers in producing a monthly publication,

consistently adapting our content to fit our audience's interests and

needs.

. Designed and distributed a "Welcome Back" newspaper that contributed

to a fifteen percent increase in fraternity and sorority recruitment

numbers.

. Completely redesigned layout and increased circulation by 2,500 as a

result of increased demand for our product.

Education:

University of Miami Coral Gables, FL

Master of Arts, Television Broadcast Journalism August 2005

Purdue University West Lafayette, IN

B.A., Psychology, Minors: Communication, English, and Org. Leadership and

Supervision May 2004

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