Sales Development

Arthur Kesteloot, Jr.

707-***-**** ******@*********.*** 91-2113 Kaioli, #2505

http://www.linkedin.com/in/arthurkesteloot Ewa Beach, HI 96706

Professional Profile

Internet media, operations, and product development executive with over 18 years experience in business operations,

strategy, product development, and sales with companies ranging in size from start-ups to large multi-national corporations.

Highly regarded for applying broad-based business knowledge across organizations to improve operations, restructure business

units, and increase revenues and profitability. Keen ability to focus product development efforts on users that can be effectively

monetized. Excellent relationship builder, writer, speaker, and mentor.

Strengths

-Operational efficiency -Strategic business planning -Organizational design

-Monetization strategy development -Acquistion integration -Relationship Development

-Financial planning -Staff career development -Consensus building

Professional Experience

3D TRAVEL, Honolulu, HI and Los Gatos,, CA. 2011-Present

3D Travel, Inc. specializes in the development of web-based 3D technology platforms, giving users the ability to explore,

discover and shop in content-rich, virtual destinations. The company’s proprietary technology and exclusive partnership with one

of the largest 3D contributors to Google Earth allow 3D Travel to cost-effectively produce and publish high-quality 3D structures

on Google Earth™ and on its own standalone websites via the API plug-in. 3D Travel’s “Powered By” Private Label product

combines the company’s technology platform, 3D building libraries and content network to provide any business with the tools

needed to rapidly deploy a custom-branded, 3D destination site. . The next generation of online travel planning is here, and 3D

Travel makes it available to everyone.

Chief Operating Officer

Oversee program-related activities and staff including research & development, finance, legal & compliance, new product

launches, and general management. Also responsible for internal processes, communications, and works with the CEO on

strategy, policy, and new business opportunities.

AOL, Detroit, MI 2003-2011

Director - Strategic Account Management and Operations, Central Region US and Canada, 2007 – Present

Work as a strategic partner to executive management and other AOL business units horizontally, (legal, finance, operations,

client strategy, business development, technology), and vertically, (CEO to individual contributors) for sales, account

management, and operational matters pertaining to business policies and procedures.

- Developed regional and international strategic business and reorganization plans.

- Achieved a 40% decrease in overhead costs, and a 125% increase in sales across AOL Canada business units

during the first year of plan implementation.

- Re-engineered AOL’s global ad systems and processes and generated time savings for operational staff of

approximately 18 hours per week per account management employee.

- Developed new, interactive strategies for content, site, and product development that are progressive and compelling

for the visitor, client partner, and AOL, (AOL Music Sessions Backstage Pass client integration, Mark Burnett

Productions 'The Biz' and 'Gold Rush' custom client special content sections).

Arthur Kesteloot, Jr.

707-***-**** ******@*********.*** 91-2113 Kaioli, #2505

http://www.linkedin.com/in/arthurkesteloot Ewa Beach, HI 96706

AOL (CONT.)

Account Director, 2003 - 2007

Researched, identified, conceptualized, packaged, developed, and sold significant strategic cross platform programs, including

online, print, and broadcast. Worked closely with a team of cross-functional departments within AOL Advertising and Time, Inc.

to drive business to close.

- Increased sales through the development of strategic account plans, addressing individual needs of clients in relation

to and supportive of their marketing objectives.

- Increased annual revenues with a large domestic automaker from $3 million in 2003 to $40 million in 2006.

- Managed a cross-department team, including account management, account services, and business

solutions/strategy, and served as a member of the AOL executive management team and AOL Advertising Steering

Committee.

THE WALT DISNEY COMPANY, Detroit, MI 1998-2003

Regional Sales Manager - Walt Disney Internet Group

Managed a sales team for three cities (Detroit, Chicago, and Dallas), and served as a member of ABC.com executive

management team. Collaborated with other Walt Disney Company business units including Disney Publishing, Corporate

Alliances, Consumer Products to develop and sell strategic online and cross platform (online/broadcast/print) opportunities to

clients for the Detroit Automotive and Midwest region.

- Developed new interactive strategies for site development (ABC.com, Disney.com, and ABCNEWS.com), which

were progressive and compelling for the visitor, client partner, and the Walt Disney Internet Group (Who Wants to be a

Millionaire web client integrations, site specific auto channels, cross company product development and

promotion Ad revenue generated from these sites and products was over $27 million.)

THE INTERNET FACTORY/BOWNE INTERNET SOLUTIONS, Detroit, MI 1996-1998

Full service interactive development agency offering services including strategy, application development, site development,

creative design, and hosting. Categories of focus included financial, automotive, and software.

Director of New Business Development

Manager of Client Strategy, Automotive Division

Served as business development strategy catalyst and leader for the Automotive, Financial Services, and Software markets.

- Cultivated new client relationships worth over $23 miilion in new revenue, including Cadillac, Deutche Bank,

Bank of New York, and Microsoft.

- Supervised a development team including Strategists, Interactive Producers, Project Managers, and Technical

Application Developers. Presented strategies to corporate executives.

- Created and implemented new business development procedures, cross-selling materials, sales and marketing

strategies for all newly created Bowne Internet offices from Detroit headquarters, including New York, Seattle, Toronto,

Chicago, and Cleveland.

Arthur Kesteloot, Jr.

707-***-**** ******@*********.*** 91-2113 Kaioli, #2505

http://www.linkedin.com/in/arthurkesteloot Ewa Beach, HI 96706

GAGE/ARCHWAY CORPORATION, Detroit, MI 1995-

1996

Leading fulfillment and direct marketing company, helping a wide variety of Fortune 500 companies build strong relationships

with their key business, consumer and employee audiences.

Account Executive, Automotive Division

Sold marketing services, including information management, administrative services, teleservices, electronic publishing, printing,

distribution, and fulfillment.

- Assisted in launching the Ford Dealer Communicator, which cut distribution costs of dealer communications

by 57%. Assisted in the development of a business strategy for Gage/Adistra to offer electronic distribution of Ford

dealer communications via the Internet.

PHD/PENTACOM, Detroit, MI 1993-

1995

Media and communications agency with over 60 offices and 2000 staff globally.

Assistant Media Planner, Chrysler Corporation National Brands (Chrysler, Jeep, Eagle, Plymouth)

Assisted in the development of media strategies for Chrysler car lines and supported the execution of marketing plans to reach

the intended target markets. Presented and sold print, broadcast, and new media plans internally and to the client.

Education

UNIVERSITY OF MICHIGAN, ROSS SCHOOL OF BUSINESS Ann Arbor, MI

MBA, Executive MBA Program

EASTERN MICHIGAN UNIVERSITY Ypsilanti, MI

BS, Written Communications and Pre-Law

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