Manager Human Resources

Career Summary

Seasoned communication professional with primary experience in the

financial services industry. Strengths in strategic marketing

communications, grassroots promotions, as well as media, public and client

relations. Intertwined is a record of successfully streamlining and

enhancing elements of internal communications.

Work Experience

VICE PRESIDENT, Mansfield Communications April 2011-Aug. 2011

Hired to lead public relations efforts for clients focused on economic

development and within the financial arena.

o Lead business development in New York office through networking and

acquiring and responding to RFPs.

o Manage pro bono public relations efforts for Jump$tart Coalition - a

financial education nonprofit.

VICE PRESIDENT, SR. COMMUNICATIONS MANAGER, Rabobank May 2007-April

2011

Doubled press outreach in first year to help build brand awareness of

Rabobank - a global Top 30 bank - in the U.S. and Canadian marketplaces.

Assisted with town halls and other internal communications efforts.

o Expanded Rabobank's U.S. media presence on its website, and developed

social media outreach.

o Wrote and disseminated media releases for our retail and wholesale

groups.

o Developed podcasts and webinars to promote Rabobank's research to

employees, clients and media.

o Managed media training workshops for managers.

o Maintained Rabobank's Tier 1, trade and other media relationships in

New York and across the U.S.

o Developed copy for advertisements and marketing materials as needed.

o Directed internal and external communications for our Food &

Agribusiness Research and Advisory group.

o Produced internal communications pieces and streamlined sections of

the Intranet.

o Lead town halls, webinars to share internal information across offices

in San Francisco, Dallas, Atlanta, NY

o Served (in 2008) on company's team to develop local corporate social

responsibility (CSR) program.

o Lead (in 2009) internal CSR Wellness Committee with members from

across the U.S.

o Acted as team leader for CSR Campaigns such as Go Red for Women, Team

for Kids Half Marathon.

SR. PUBLIC RELATIONS MANAGER, Freddie Mac Sept. 2005- May 2007

Promoted Freddie Mac's debt and equity transations and events to local,

national and international business media, and assisted with investor

relations for the then NYSE-listed organization.

o Monitored financial, housing and legislative issues to create a daily

briefing for executives.

o Managed distribution of media releases for preferred stock deals and

monthly debt investments.

o Supported distribution of quarterly financial statements and results.

o Assisted with development of annual share holder meeting and

conference calls.

o Contributed to the production and writing of annual report.

PUBLIC RELATIONS MANAGER, American Bankers Association Sept. 2003-Aug.

2005

Represented the nation's banks to trade, national and international media

on issues such as farm credit, mortgage lending, small business, human

resources, employment, and community development.

o Created, managed, executed and monitored strategic outreach and

communication plans for clients such as the Center for Agricultural

and Rural Banking and the Center for Community Development.

o Tripled the number of reporters covering the Agricultural and Rural

Development Conference.

o Enhanced outreach in the areas of human resources, training and bank

employment by 5 percent.

o Won Special Service Award for designing new database in June 2004.

o Won department award for "Thinking Outside the Box" for small business

outreach effort in April 2005.

MEDIA RELATIONS COORDINATOR, AmeriDream, Inc. Dec. 2002-Sept. 2003

Developed in-house public relations department, established systems to

monitor and distribute company news; developed an online newsroom; and

designed databases to monitor media coverage.

o Developed media outreach plan for the organization.

o Wrote and distributed media releases and marketing materials.

o Designed, coordinated and edited internal and legislative newsletters.

o Monitored daily news and media calendars for pitching stories and

advertising opportunities.

PUBLIC RELATIONS/MARKETING SPECIALIST, Virginia Tech Feb. 1999-Aug.

2001

Streamlined databases and the flow of information, while implementing more

long-term public relations programs.

o Served as university spokesperson in absence of the Director of

College and Media Relations.

o Recruited, trained and managed daily operations of seven interns.

o Cultivated relationships with local, national and trade media.

o Designed, maintained and updated the News Bureau section of the

University Relations web page.

o Processed, wrote and edited media releases, media bios and other

summaries and information.

o Maintained databases of Virginia Tech news clippings, reporters and

university experts.

o Trained and prepared for crisis communications.

WRITER/EDITOR, Office of the Comptroller of the Currency (OCC) June

1996-Jan. 1999

Focused on internal communications, and wrote for the employee newsletter

and developed an online version in the early days of the web.

o Lead implementation and development of Intranet site for the

newsletter.

o Edited, designed and coordinated the agency's monthly employee

newsletter.

o Edited regulatory bulletins, memos, handbooks and articles.

o Received Special Service Award in December 1996.

INTERN/EDITORIAL ASSISTANT, OCC (during academic breaks) May 1992-Aug. 1993

o Received Meritorious Summer Employee award in 1992 and 1993.

Journalism Experience

COPY EDITOR, Augusta Chronicle Oct. 1995-June 1996

Created award-winning feature page designs and packages for a daily

newspaper (71,000 circulation).

COPY EDITOR, Citrus County Chronicle May 1994-Oct. 1995

Designed award-winning Business, Nation, Community and Features pages for a

daily newspaper (24,000 circulation).

Education

GEORGE WASHINGTON UNIVERSITY (Washington, DC) Dec. 2005

o Masters of Business Administration, Marketing

VIRGINIA TECH (Blacksburg, Va.) May 1994

o Bachelor of Arts, Communication Studies (Journalism emphasis); Minor,

English

o Highlight: Senior year, served as Editor in Chief of college

newspaper, managing

20-person staff, $300,000 budget and earning several awards for

writing, editing and design

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