Sales Marketing
Resume:
L eigh R. Nevers
**** ******** *****, *********, ** 60010
***********@*****.***
SUMMARY
Dynamic and creative Sales & Marketing professional seeking a leadership position with an organization
where I can best utilize my skills to increase profitability and promote further growth.
National Advertising Awards Recipient, Best Regional Ad 2005 & 2006
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Crain’s “People on the Move” 2006
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Featured in Big Builder’s Magazine with Q & A column, 2006
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PROFESSIONAL EXPERIENCE
LENNAR CORPORATION 2003 2011
Director of Sales & Marketing, Austin, TX (2010 March, 2011)
Increased division gross margins on sales by roughly 3%, reduced marketing spend by $150,000 and
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increased foot traffic by nearly 20%.
Hire, supervise, train and motivate sales force of 16 representatives.
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Coordinate with the Division President on land acquisitions (on average 2/month) and research
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target markets/buyer profiles and project market price, product and monthly absorption.
Selected by senior management to relocate to Austin to maximize growth and prosperity in promising
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and profitable market.
Provided new structure to the division by implementing monthly management meetings to clearly
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define goals, expectations, and action items through a schedule of weekly leadership meetings with
all department heads to indentify projects and implement timelines to stay on track and accomplish
our shared division goals successfully.
Vice President of Sales & Marketing, Hoffman
Estates, IL (2007 2010)
Developed annual sales & marketing strategy for Chicago Region (4 divisions) as well as annual
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business plans.
Researched and identified buyer profile for submarkets and assessed price point and product type
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best suited for revenue maximization.
Recognized by Corporate office for my strengths and success’ and acted as key leader in
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development of Company’s national branding efforts and venture into behavioral marketing, rich
media and interactive marketing resources. Negotiated real estate documents and consultant
contracts as well as the majority of new home purchase contracts with multiple buyers, investors,
real estate attorneys and realtors.
Led and managed a team of as many as 32 sales professionals and marketing/merchandising
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associates; structured short term/long term goals for individual employees.
Acted as company spokesperson for all public relations and media correspondence.
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Monitored competitor’s activity and market shares (gains/losses) against current campaigns and
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promotions to gauge market acceptance and response.
Vice President of Marketing, Hoffman Estates, IL (2005 2007)
Created branding and call to action marketing campaigns to create brand awareness and generate
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sales leads.
Coordinated, executed and oversaw local events and promotions for the new home communities and
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towns within the submarkets.
Developed and monitored marketing budgets up to $13M, measured the ROI and total spend on a
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per community basis (as many as 56 individual communities at one time).
Oversaw all model merchandising and community within the Chicago Region. Determined marketing
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path, community flow, build out order and feel for target market buyer.
Selected and managed full life cycle relationships with all advertising agency & marketing vendors,
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including merchandisers, web developers and research teams; negotiated all contracts involved.
Marketing Manager, Hoffman Estates, IL (2003 2005)
Supported the VP of Sales on development of annual marketing plan and tactics to execute our
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goals.
Assessed best media tools to capture highest ROI. Experienced in all types of marketing including:
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direct, interactive, point of purchase, electronic, organic/grassroots, event marketing and all
advertising vehicles.
Negotiated contracts for all print, newspaper, radio, direct mail, TV, internet, magazine, inserts,
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collateral and public relations.
Designed all advertising campaigns and company collateral and coordinated focus groups to
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generate feedback on several of the materials.
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DAILY HERALD 1998 2003
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Advertising Account Executive, Arlington Heights, IL
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New Construction Real Estate AE (2000 2003)
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Retail Sales AE (1998 2000)
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• Coordinated Co op advertising sections and sold to account vendors for my clients.
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• Developed short and long term marketing programs to help clients achieve business goals and
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determined which media sources best targeted their market/prospect profile.
• Coordinated event marketing schedules/multi media campaigns and assisted clients with cross
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marketing plans.
• Developed marketing strategies, advertising & grand opening schedules. Ascertained and targeted
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core market.
• Consistently met and exceeded sales quotas and grew territory to a record $1M plus.
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• Maintained existing account base and increased territory by generating new business.
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EDUCATION
DePaul University, Chicago, IL
• Bachelors in Marketing expected 2012.
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Illinois Central College, East Peoria, IL
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Associates Degree, Liberal Arts & Science.
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