Account Executive Sales

MARY MORRIS

***** **** ****** ( Carson, CA *****

M: 310-***-**** ( ****.********@*****.***

Marketing Professional skilled at developing and implementing business

solutions

Professional Experience & Achievements

DRAFTFCB - San Francisco/Irvine, CA 1996 to 2009

ACCOUNT EXECUTIVE to MANAGEMENT SUPERVISOR

CLIENTS: Hilton Hotels Corp including Doubletree Hotels, Homewood Suites

and Home2; Toshiba Computer Systems Group; Ericsson

0. Directed key marketing functions, generating visible and positive

exposure for clients, in support of integrated brand objectives and

measured against key sales indicators

. Developed and managed multi-million-dollar marketing plans,

including proprietary and syndicated consumer research, key brand

analysis, overall budget, creative development, media mix and

promotions with measurable ROI goals and business objective

alignment

. Ensured appropriate and consistent brand message, identity and look

through a portfolio of relevant marketing communication projects

including advertising, digital/direct, merchandising, packaging and

POP/collateral

1. Developed and executed extensive digital efforts including online

direct communications to consumer, multi-layered banner campaigns,

internal intranet and promotional/brand websites

2. Instrumental in developing account organic growth and increased sales

volume by 33%

3. Worked closely with international client counterparts to support global

brand integration

4. Identified and fostered extensive client partnerships with such

respected entities as Sony Pictures, NBC, People Magazine USA Today

and The Food Network

THE McCRARY GROUP - Torrance, CA 1995 to 1996

ACCOUNT SERVICES MANAGER

CLIENTS: El Camino College; Camino Real Foods; Exxon-Mobil Oil Corporation

0. Managed advertising and collateral activities including project and

media coordination, production supervision, creative direction, vendor

management and strategic development

1. Directed agency new business endeavors including direct mail,

telemarketing, and response efforts

2. Managed internal activities including staff coordination,

billing/estimating and client budgeting

McNAMARA WEST - El Segundo, CA 1992 to 1995

ASSISTANT ACCOUNT EXECUTIVE

CLIENTS: AST Research, Inc.; NeTeL Educational Systems; Xerox Corporation

. Coordinated domestic and international collateral including client

departmental interaction, art, copy, translation, typesetting,

printing, and shipping.

. Developed and implemented worldwide distribution systems of literature

for AST Research, Inc.

. Managed financials for business unit including estimating, monthly

closing preparation, sales tax, and business forecasting

EDUCATION

El Camino College Major: English

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