Manager Project

Jessica Reyes

**** ** ***** ****** #***, Aventura FL 33180 • 305-***-**** • *****.******@*****.***

Profile

Manage the three screens Broadcast, Internet, and Mobile in the global marketplace.

Education

Florida International University

Bachelor's of Science, Communications, 2007

Skills

Word, Excel, Outlook, Power Point, Publisher, Internet Explorer, Safari, Adobe Premiere Pro, Adobe

Photoshop, PageMaker, Windows Media Encoder, Windows Movie Maker, Adobe Flash Pro, Dreamweaver,

Quicktime Pro, HTML, XML, CSS, RSS feeds, TypePad, WordPress, UNI X, Streaming Video, Mobile

Applications, Major Mobile Platforms: iPhone, Android, Blackberry, Windows

Work Experience

CBS Interactive, Ft. Lauderdale, FL 2011-Current

Product Manager, Mobile Sports

• Manages multiple mobile entertainment projects from creation through launch for both CBSsports.com

and CBS network

• Manages the distribution of CBS Mobile direct- to-consumer products

• Collaborates with internal developers and external partners to implement and manages technical

product features; supports ongoing relationships, and handles issues related to product enhancements

or malfunctions

• Creates detailed and comprehensive mobile product requirement documents

• Takes ownership of products and work to resolve any issues that arise in a timely fashion

• Ability to operate independently, juggle multiple tasks and projects simultaneously in a results-

oriented environment

• Manages the marketing process including the creation of on-air, online, and mobile web promotions

• Manages upgrades, rebuilds and additional porting of applications

• Develops reports for internal auditing and monitoring of services

• Acts as liaison between wide range of internal clients, including Product, Legal, Ad Operations, and

Marketing

• Stays up to date on the latest in mobile devices, technology and entertainment

• Current products include: Andriod phones and tablets, iPhone, Blackberry, and the new HP Touchpad

CBS Interactive, Ft. Lauderdale, FL 2010-2011

Associate Product Manager, Sports

• Developed concepts for sports content products and secures any necessary licenses or rights to

required content.

• Performed industry and consumer research, competitive analysis, opportunity evaluation, and product

definition.

• Prepared proposals that include project description, performance measures, budgets, schedules,

technical estimates, storyboards, designs of key screens or other prototypes necessary to fully describe

product.

• Garnered support for products by presenting proposals to executives, directors and key managers.

• Oversaw and participated in the production of content products from initial concept through production,

quality assurance testing and release.

• Ensured that project tasks are completed on time and within budget through excellent planning and

communications with various intra- and interdepartmental co-workers.

• Managed and reported metrics for growth of media products.

• Through constant vigilance, ensured that content products are kept fresh, relevant and meet

CBSSports.com's business objectives.

• Product Manager for CBSSports.com's Check In application, User Profile, Chat, Inbox, Message Boards,

Thumbs up & down interaction. Previous PM for NHL, Golf, Tennis, World Sports, and Olympics.

• Under my direction, after 5 weeks of launch, the check in product had well over 250 thousand check-

ins.

WPBT2 (PBS Affiliate), Miami, FL 2007-2010

Content Manager

• Prepared and scheduled Digital 2-2.

• Monitored and evaluate program content of local public affairs programming and websites.

• Managed the ascertainment of community needs and problem list with the program schedule.

• Kept abreast of on-going research, audience measurement studies and demographic analysis of the

South Florida television market.

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Jessica Reyes

3029 NE 188th Street #502, Aventura FL 33180 • 305-***-**** • *****.******@*****.***

• Developed cross marketing plans for uVu (WPBT’s online video sharing website) and WPBT2 digital

services.

• Supervised the creation and distribution of uVu’s electronic newsletter (uVu Weekly Digest)

• Managed all content that is uploaded onto uVu, analyze Google Analytics, and SEO

• Oversaw all uVu developments, statistics, and team members

• Developed and consulted on locally produced content for analog, digital and web services

• Managed all social networking sites and blogs relating to WPBT2

• Produced and edited uVu television show for Digital 2-2

• Selected to participate with Harwood Institute for Public Innovation and Corporation for Public

Broadcasting in the Community Engagement Initiative

• Developed, designed, and maintained a blogs for WPBT’s public affairs programs Issues, Viewpoint,

Pulse.

• Developed, designed, and maintained all video widgets for WPBT2’ interactive department

• Project manager for uVu redesign: http://uVuVIDEO.org

• uVu won a “Regional Standard of Excellence” WebAward from the Web Marketing Association

Starbucks Coffee Company, Sunny Isles Beach, FL 2005-2007

Assistant Manager

• Collaborated with store manager to achieve targeted store goals.

• Showed support and provided encouragement to help partners accomplish goals.

• Implemented corporate strategies to support business objectives.

• Led daily operations including but not limited to preparing deposits, directing staff according

to customer flow and coffee protocols, creating an excellent customer environment, and daily

preparation and serving of coffee and food products.

Conferences Attended

Community Engagement Initiative 2007-09

TRAC Media Digital Symposium, WE Media, 2008

Public Television Programmers’ Association Meeting

References

Available upon request

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