Manager Marketing

Brenda Thompson

I am a dedicated communications and marketing professional with vast experience in many aspects of

marketing, advertising, media planning, media buying, marketing promotions, competitive research and media

analysis. You will find that I am extremely organized, efficient and able to handle multiple tasks. I am an

energetic person with a strong work ethic who welcomes challenge.

PROFESSIONAL EXPERIENCE:

Cornerstone Communications, Mt. Gilead, OH – November 2008 to Present

Owner

•Acquire and manage my own client list

•Provide media planning, creative direction, competitive information, market research

•AEP Retail Energy – provided media direction, negotiation, placement and reconciliation for their entry

into the Dayton, Ohio market.

•H&R Block – negotiated and placed Columbus, Chicago and Green Bay regional radio buys

•Charter Communications – responsible for TV and radio buys in five markets. Negotiated bonus spots,

on-air promotions and live announcer product endorsements.

•The Shoppes At River Ridge – worked with the owners and coordinated their fall and holiday

promotions. Provided marketing support and PR assistance for individual store owners. Planned and

executed grand opening event for new retail shop.

Karen Ruth Media Consultants, Marion, OH – 1997 - 2008

Media Director

• WBNS-10TV – was primary account contact. Worked with Promotions Manager to execute all radio

and cable buys for sweep schedules. Negotiated bonus on-air sponsorship positions and no-charge

spots. Reconciled and submitted all documentation for a timely co-op reimbursement payment.

Researched co-op contracts and found additional grant funds that the station was eligible for.

• Margherita Deli Meats – negotiated all radio schedules along with on-air promotions and in-store

remote appearances. Extended budget by 30% with bonus spots.

• Marion General Hospital and Smith Clinic – acted as client contact and responded to their requests for

ad development, placement and all other client needs.

Howard Swink and Fahlgren Advertising, Columbus, OH – 1983 - 1997

Media Supervisor

• McDonald’s Restaurants – Media Supervisor for five co-ops. Responsible for all quarterly media plans

and budgeting. Supervised staff of media buyers to ensure budget guidelines were met and buy

deliveries were within 95-105% range. Met with corporate marketing staff and then followed up with

local franchise owners to interpret national plan and provide guidance for local implementation. Worked

with corporate-owned stores and local franchisees to implement local store promotions with their local

media outlets.

EDUCATION

Associate Business Degree – 1982, North Central Technical College.

3749 Co. Rd. 114 Cardington, OH 43315 419-***-**** *********@*****.***

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