Sales Marketing

Angela Barker Bankston

**** **** ****** *** *****, CA 92104 504-***-****

**************@*****.***

PROFESSIONAL EXPERIENCE

Marketing Director AddVenture Products San Diego, CA July 2008 -

Present

. 9% increase in Unique Visitors 2009-2010

. 43% increase in Unique Visitors 2010-2011 YTD

. 15% increase in Click to Open Ratio 2009-2010

. 129% increase in Product Views on Industry Search Engines 2009-2010

. 140% increase in Email Contact List from 2009-2011

. 300% increase in Facebook "likes" in one month through "Project of the

Month" contest

. 230% increase in form fills on email campaigns by adding form directly on

landing page

. Responsible for all marketing efforts to drive demand of promotional

apparel and logo items.

. Manage Creative and Analytical Team: Two Marketing Assistants, Web

Designer and Production Artist.

. Create and manage the following marketing activities from concept through

completion:

Print/online ads, catalogs, email broadcasts, websites, social media, PR,

trade shows, SEO, SEM, re-targeting campaigns

. Create website, sales material and case study content including

photography, design and copy writing.

. Corporate / Team branding resulted in multiple industry awards: Best

Place to Work, Hot List, Rising Star, Best Boss.

. New product development: package design, direction of ads, videos and

photoshoot, hiring of models and photographer.

. Budget, plan, coordinate and attend trade shows, corporate events and

client parties. Track ROI from all efforts.

. Produce, edit, publish and market company videos.

. Contributor to industry publications: "The Power of a T-Shirt" -

Wearables Magazine February 2011, page 24

Advertising Administrator Gambit Weekly New Orleans, LA August 2006 -

June 2008

. Managed a team consisting of Advertising Traffic Coordinator, Advertising

Sales Assistant and 2 Student Interns.

. All pre-selling and prospecting including design of sales materials and

distribution to accounts via direct mail, e-mail and fax.

. Planned and coordinated newspaper layout, promotions, special sections

and sales events to retain and grow business.

. Managed online and print promotions, contests and advance movie

screenings.

. Advertising proposal composition including Media Audit reports for new

business accounts and continuing accounts.

. Filled available space in publication prior to press, including the

creation of promotional ads.

. Liaison between all company departments including sales, business,

production and editorial departments.

Marketing Manager Mosaic Mercantile San Francisco, CA June 2005 -

July 2006

. Ensured growth and maintenance of accounts. Grew and acquired accounts

with planogram updates and recommendations.

. Coordinated mosaic demonstrations and designed in-store marketing

collateral including point of sale promotions.

. Budgeted, coordinated and created print ads. Wrote and submitted press

releases to publications.

. New product development, catalog redesign, e-mail newsletters, marketing

collateral and photography.

. Created new product packaging along with inventory, ordering and updating

all printed materials.

. Managed wholesale accounts by quoting, invoicing and preparing purchase

orders for large chain stores including Michaels.

. Supported sales team by providing sales collateral, processing commission

reports and payment.

. Budgeted, coordinated, planned and attended trade shows and tracked ROI.

Product Manager Asset Marketing Systems San Diego, CA October 2003 -

June 2005

. Managed, analyzed, promoted and maintained two marketing systems, under

limited supervision.

. Acted as a liaison with product inventors to ensure proper development,

packaging and delivery of product.

. Worked directly with creative design team and legal compliance to develop

compelling advertising and marketing collateral.

. Supported internal and external training and company presentations.

. Conducted focus groups. Budgeted, coordinated, planned and attended

trade shows and tracked ROI.

Marketing Coordinator Asset Marketing Systems San Diego, CA April

2002 - October 2003

. Coordinated, executed and tracked results of direct mail and print ad

campaigns for over 45 top producing financial advisors.

. Wrote copy of direct mail pieces used by thousands of financial

professionals nationwide.

Screening Director Integrated Marketing Services New York, NY June

2001 - December 2001

. Promoted Pfizer Pharmaceuticals by providing free lipid screenings and

education to the public on a mobile marketing tour.

. Trained and mentored staff and public on topics of lipids, blood pressure

and glucose.

. Communicated with office staff to keep inventory of consumables at

desirable levels.

. Worked with a celebrity team including Dick Clark, Vicki Lawrence and

Olympia Dukakis.

Health Promotion Associate Wellcheck, Inc. Hammond, LA May 2000 -

June 2001

. Health Promotions aboard Pfizer Pharmaceutical, American Heart

Association and Prevention Magazine mobile health units.

EDUCATION

Southeastern Louisiana University Hammond, LA Bachelor of Arts-

Marketing Minors-Management Graphic Design

COMPUTER SOFTWARE PROFICIENCY

Photoshop, Illustrator, InDesign, Microsoft Office Suite, SAP, Sales Logix,

MYOB, Smart Publisher, Media Audit

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