Marketing Manager

Kary Delaria

952-***-**** LinkedIn: kdelaria

****@*********.*** Twitter: @KaryD

**** ****** ***** ********: KaryD

Minnetonka, MN 55345 Aggregated blog posts: karyd.posterous.com/

A marketing and public relations professional specializing in leveraging social media across these disciplines to

develop strategies and communications tactics for successful online reputation management and community

management.

Initiative as a self-starter and motivator both personally and professionally.

Strong command of written and verbal communication strategies.

Ability to work independently and manage multiple, ongoing projects.

Proficient use of social media platforms and monitoring tools.

An emerging voice in the field of “PR 2.0,” blogging about the topic on the MNPR blog and on KaneCo

Conversations and as a guest blogger for Spin Sucks and has led presentations locally and nationally

on Twitter, Facebook and Social Media monitoring and measurement.

Professional Experience: January 2009-present

Digital PR Strategist and CLO (chief listening officer), Kane Consulting, Minneapolis

Intensive and exclusive work in social media specializing in research, strategy, monitoring, content

marketing and community management.

Set up social media monitoring systems (using tools such as Radian6, Alterian, Jive, Social Mention,

Collecta) to provide clients with:

- recommendations on which online conversations to listen to, and where to establish a social

media presence;

- analysis of social media data from both a qualitative (sentiment, level of influence, Klout,

conversation trends, etc.) and quantitative (volume, conversions, impressions, etc.)

perspective;

benchmarks and results to measure the ROI of marketing and public relations campaigns;

-

ongoing online reputation management and guidance.

-

Assist with Social Media Audits that analyze existing engagement and presence across social media

channels (particularly Twitter, Facebook, LinkedIn, blogs, YouTube) of clients and their competitors.

Build and populate social media newsrooms and draft and publish social media releases (SMRs) using

PitchEngine, PRNewswire and PRWeb.

Build and act as community manager for the firm’s social channels including Facebook Fan Page,

YouTube and LinkedIn Group.

Develop materials for content marketing on behalf of both the agency as well as clients including blog

posts, Twitter and Facebook updates, social media releases and multi-media assets.

Conduct social media training sessions, both one-on-one and in large group settings of 20-100

individuals.

Draft and update website content using Joomla and manage online registration for events.

Contribute to the planning and implementation of integrated marketing programs for clients which

include associations and businesses in both b2b and b2c sectors.

Assist with planning, promotions and on-site support for conferences, seminars and events including

the 2008 and 2009 Minnesota Interactive Marketing Association “Summit,” which attracted 600 and

1,000 attendees, respectively.

Independent Public Relations Professional, KD Public Relations June 1999-May 2009

Extensive work implementing business-to-business communications and marketing campaigns on behalf of

clients in the architectural, design, building and energy trades, primarily as a sub-contracted account

executive for Heather West Public Relations.

Establish productive relationships with clients by holding meetings, understanding their businesses,

writing proposals and aiding with the successful execution of communications plans.

Kary Delaria

952-***-**** • ****@*********.***

page 2 of 2

Execute media relations activities, primarily within industry trade publications:

- initiate and maintain accurate media databases,

- research and proactively pursue editorial opportunities,

- draft press releases, pitch letters and case studies,

- establish relationships with key media,

- track editorial coverage and calculate advertising equivalency.

Research and recommend opportunities for executive visibility.

Carry out internal communications activities including content for monthly e-newsletter.

Conduct interviews with senior associates.

Identify venues and events for client promotion.

Marketing Communications Intern, Cuningham Group Architects, Minneapolis March 1999 – May 1999

Format, edit and design project sheets and coordinate printing with vendors.

Communicate with architects on marketing aspects of various projects.

Respond to RFPs and assemble project proposal books.

Marketing Communications Intern, United Way of the St. Paul Area, Minn. December 1998 – May 1999

Assist in the promotion of the “What’s Up?” youth information line.

Design and write material for promotional pieces and press releases and media kits.

Interview employees and volunteers to highlight in marketing and press materials.

Public Relations Intern, Ewald Consulting Group, St. Paul, Minn. December 1998 – May 1999

Draft client newsletters including copy, and layout.

Update media lists and membership directories.

Communicate with client associations and their members.

Professional Activities:

Minnesota Interactive Marketing Association 2007-2009

Member of marketing/public relations committee.

Minnesota Women in Marketing and Communications (MWMC) – formerly AWC 2006-2008

Chapter president; planed and implemented the 2008 Women at Work Conference.

Association of Women in Communications (AWC), Twin Cities Chapter 2002 – 2006

Professional member, public relations liaison and coordinator of the “Job Mart.”

American Institute of Graphic Arts (AIGA), Minnesota 2002 – 2005

Committee chair and frequent contributor to quarterly member publication.

Chair of the resource directory committee – responsible for coordination, marketing and distribution of

the publication to the Twin Cities business community.

Public Relations Society of America (PRSA), Minnesota Chapter 1999 – 2002

Member of the student relations committee and coordinator of student resume bank

and internship directory.

Public Relations Student Society of America (PRSSA), University of Minnesota Chapter 1999 – 2002

Member and internship director.

Education:

University of Minnesota, Twin Cities • Bachelor’s Degree, Journalism and Mass Communications June 1999

Recipient of the Carroll Binder and Herbert Berridge Elliston Memorial Scholarships.

Honored in “The National Dean’s List,” 1998-1999 publication.

Selected to Golden Key National Honor Society.

Mankato State University September 1995 - June1997

Named to Dean’s list.

Contact this candidate