Manager Marketing

Adriane Dedic

***** ******* *****

Newark, CA ***60

******@*******.*** cell 510-***-**** home 510-***-****

RESUME

Marketing and Communications

Innovative marketing communications manager with 12+ years experience in

developing and implementing strategic, global, marketing communications

plans for IT, high-tech, consumer, customer technical services, and retail

industries

- Motivated and collaborative work style with history of exceeding

expectations in high-pressure environments

- Exceptional communications skills targeting global, internal and external

audiences to build awareness and preference for products and services

- Extensive experience in business identity development, branding,

messaging platforms, design and production for marketing collateral, video,

packaging, web; creative services management, project and publications

management

Cisco Systems, San Jose, CA (Sept. 2005 - July 2011)

Marketing Communications Manager

- Developed and maintained services messaging platforms used for internal

and external global communications

- Worked with product managers, program managers, technical engineers,

executive management, global theater marketing managers, field enablement,

and other constituents to develop and implement integrated marketing

communications plans in support of their business objectives

- Created master communication templates and messaging portals to ensure

messaging consistency and alignment to communications strategy

- Wrote and edited content for web sites and collateral including

brochures, datasheets, white papers, customer presentations, sales guides,

training materials, videos, flash, and customer case studies to increase

awareness and preference for Cisco Technical Services

- Recognized by executive management for outstanding cross-team

collaboration, exceptional leadership in bringing critical projects to

successful completion, and for raising international awareness for Cisco

smart service, intelligent automation capabilities through industry awards

SGI (Silicon Graphics), Mountain View, CA (2000 - 2003)

Marketing Manager

- Implemented global branding strategies to build awareness for new range

of customer services

- Designed and produced internal and external marketing collateral, sales

guides and promotional materials

- Refined branding guidelines to ensure global consistency in branding and

messaging

- Managed the reposition, transition, and rebranding of SGI Global Services

to SGI Technology Solutions including a complete redesign of all marketing

materials and web sites

- Received recognition award from the CEO and VP of Global

Services/Technology Solutions for accomplishing the organization's

repositioning in time for the annual sales conference

- Worked closely with product managers and executive management to

implement marketing activities according to strategy, objectives, and

budget

- Designed and produced marketing materials for product launches, sales

meetings, and trade shows

Advanced Technology Solutions, Redwood Shores, CA (1997 - 2000)

Marketing Communications Manager and Creative Services

- Redesigned corporate identity to strengthen market position as premier

provider of senior IT consultants

- Conducted customer perception study to determine direction for corporate

messaging and branding

- Published white papers, designed marketing materials, and initiated new

marketing, advertising, and PR campaigns that won five top awards at 1998

national industry conference

IntelliMatch, San Jose, CA (1996 - 1997)

Marketing Communications Manager

- Refined corporate identity for consistent branding, designed and produced

new collateral

- Organized participation in industry events to promote skills matching

technology to job seekers and employers, managed exhibit booth, arranged

product demos, designed trade show graphics

- Represented IntelliMatch at conferences and HR industry tradeshows

Covalent Corporation, Fremont, CA (1995 - 1996)

Marketing Communications Manager

- Directed redesign of corporate identity to target emerging digital

imaging market

- Redesigned all marketing materials to reflect new identity

- Planned and implemented marketing communications programs including

customer seminars

ADDITIONAL EXPERIENCE & EDUCATION:

- Managing Editor, The Oracle Integrator, published by Oracle Corporation

- Publication Manager for award winning HP user technical magazines,

technical manuals, newsletters

- Designed user documentation and retail packaging for software

- University of Cincinnati, College of Design, Art and Architecture

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