M IC H E L L E W O O D
* * * * * a d e ra R o a d,
Ir v in g T X 7 5 0 3 8
* * * -* * 3 -7 7 0 1
m ic h e lle jw o o d @ h o t m a il. c o m
T a le n te d m a r k e tin g p r o fe s s io n a l s p e c ia liz in g in P o in t o f S a le p u r c h a s in g a n d in v e n to r y m a n a g e m e n t.
P r o v e n s u c c e s s a n d e x p e r tis e in p r in t, g r a p h ic d e s ig n, a n d a ll p h a s e s o f m a r k e tin g a n d a d v e r tis in g
m a n a g e m e n t. T h r iv e in d e a d lin e -d r iv e n e n v ir o n m e n ts a n d p o s s e s s th e le a d e r s h ip, c o m m u n ic a tio n,
a n d d e c is io n -m a k in g s k ills to w o r k w ith th e c h a lle n g e o f m u ltip le p r o je c ts a n d d e a d lin e s .
PROFESSIONAL EXPERIENCE
S to r e M e r c h a n d is in g M a n a g e r (2 0 0 6 - 2 0 1 1 ) A c e C a s h E x p r e s s, Ir v in g, T X
P O P d e s ig n, p u r c h a s in g, a n d in v e n to r y m a n a g e m e n t fo r c h a in o f 1 7 0 0 + r e ta il fin a n c ia l s e r v ic e c e n te r s in 3 7 s ta te s .
M a n a g e d v e n d o r r e la tio n s, q u o tin g a n d n e g o tia tio n s fo r a ll p r in t c o lla te r a l b u y s a n d P O P fu lfillm e n t a n d s h ip p in g .
L e d d e v e lo p m e n t o f a ll c r e a tiv e, d e s ig n in g m o s t ite m s in - h o u s e a n d w o r k in g w ith a g e n c ie s o n la r g e r c a m p a ig n s o r
c o n t e s t s . M a n a g e d m u lt ip le p r o je c t s s im u lt a n e o u s ly f r o m c o n c e p t io n t h r o u g h p r in t in g a n d d is t r ib u t io n . M a in t a in e d
s e v e r a l v e r s io n s o f s to r e s c h e m a tic s / p la n - o - g r a m s a n d c o m m u n ic a te d m e r c h a n d is in g c h a n g e s to fie ld p e r s o n n e l.
W o r k e d w it h a ll le v e ls o f e m p lo y e e s t h r o u g h o u t t h e c o r p o r a t io n o n s p e c ia l p r o je c t s, s u c h a s a n n u a l m e e t in g s,
tr a in in g m a te r ia ls, e x te r io r s ig n d e s ig n, h o lid a y ite m s, e tc .
• R e d u c e d P O P c o s ts b y 4 0 % b y r e d e s ig n in g ite m s to b e m o r e c o s t e ffe c tiv e a n d n e w v e n d o r s o u r c in g .
• S ig n if ic a n t ly d e c r e a s e d c o lla t e r a l c o s t s b y e lim in a t in g a g e n c y u s e f o r m a jo r it y o f P o in t o f P u r c h a s e a n d
p e r fo r m in g g r a p h ic d e s ig n fu n c tio n s in - h o u s e .
• S a v e d o v e r $ 1 0 0,0 0 0 a n n u a lly b y r e d e s ig n in g lo a n a p p lic a tio n s to r e d u c e s to c k u s e a n d g a n g r u n s o f
m u ltip le v e r s io n s . A ls o, m o r e e ffic ie n t filin g r e d u c in g c o s t o f b a n k e r b o x e r s a n d lo n g - te r m s to r a g e s p a c e .
• H e lp e d r o llo u t s e v e r a l n e w p r o d u c t lin e s in c lu d in g title lo a n s, o n - lin e lo a n s, a u to in s u r a n c e, a n d g o ld b u y in g .
• C o n tr ib u te d to th e o p e n in g o f o v e r 3 4 0 r e ta il lo c a tio n s, h a n d lin g n e w s to r e m e r c h a n d is in g k it p la n n in g a n d
c o o r d in a tio n o f s h ip m e n ts .
• C h o s e n fo r c o r p o r a te E m p lo y e e o f th e M o n th a w a r d in J u ly 2 0 1 0 .
• R e c e iv e d tw o S ta r P e r fo r m e r A w a r d s r e c o g n iz in g o u ts ta n d in g c o n tr ib u tio n s w ith in M a r k e tin g D e p a r tm e n t.
M a r k e tin g M a n a g e r (2 0 0 3 - 2 0 0 6 ) M o v ie T r a d in g C o m p a n y / B lo c k b u s te r, D a lla s, T X
M a n a g e d c o m m u n ic a tio n s w ith a g e n c ie s, fr e e la n c e d e s ig n e r s, a n d v e n d o r s fo r p r o d u c tio n o f m a r k e tin g c a m p a ig n s,
in - s to r e s ig n a g e a n d P O S, a n d p r in t a d v e r tis in g p ie c e s . W o r k e d w ith D ir e c to r s a n d P r o d u c t M a n a g e r s to p r o v id e
n e c e s s a r y p r o m o tio n a l m a te r ia l d e v e lo p m e n t.
• P la y e d k e y r o le in o p e n in g n e w s to r e s, r e q u ir in g c o m m u n ic a tio n w ith c o r p o r a te a n d fie ld p e r s o n n e l to
c o o r d in a te in te r io r d e s ig n a n d s to r e la y o u t in fo r m a tio n a n d g r a n d o p e n in g p r o m o tio n s .
• D e v e lo p e d c r e a t iv e, t a r g e t e d, a n d e f f e c t iv e c o lla t e r a l t o s u p p o r t o v e r a ll b r a n d in g o b je c t iv e s .
• S u p e r v is e d c o lla te r a l a n d p r in t p r o d u c tio n p r o c e s s e s fr o m in itia l c o n c e p t to c o m p le tio n .
• C o o r d in a tio n a n d la y o u t o f w e e k ly p la n - o - g r a m c o m m u n ic a tio n w ith p r o d u c t, p r ic in g, a n d s ig n a g e c h a n g e s .
C r e a tiv e D ir e c to r / A d v e r tis in g M a n a g e r (2 0 0 3 ) S in c la ir G r o u p / T e c h s ta t, F r is c o, T X
L a u n c h e d in - h o u s e a d v e r tis in g a g e n c y fo r h e a lth c a r e tr a v e l s ta ffin g fir m .
• D e s ig n e d a w a r d w in n in g p r in t a d s fo r tr a d e m a g a z in e a n d d ir e c t m a il c a m p a ig n s .
• C o lla b o r a te d w ith s a le s d e p a r tm e n t to d e v e lo p p r o p o s a ls fo r p r o s p e c tiv e c lie n ts .
A d v e r tis in g D ir e c to r (1 9 9 9 - 2 0 0 2 ) A d V a n ta g e A g e n c y, D a lla s, T X
M a n a g e d in - h o u s e a d v e r tis in g a g e n c y, p r o v id in g s u p p o r t fo r fr a n c h is e e s ’ m a r k e tin g n e e d s .
• D e v e lo p e d im p r o v e d in - s to r e s ig n a g e a n d tr a in in g m a n u a ls fo r fr a n c h is e e s .
F r e e la n c e / C o n tr a c t A d v e r tis in g C o n s u lta n t / G r a p h ic D e s ig n (1 9 9 9 - P re s e n t)
A d v a n ta g e H u m a n R e s o u r c e s, A r tS q u a d, a n d V a r io u s F r e e la n c e C lie n ts, D a lla s, T X
P r in t a n d e - m a il a d s, c o lla t e r a l d e v e lo p m e n t, a n d v a r io u s la r g e d o c u m e n t p r in t p r o je c t s .
• A d v a n ta g e H u m a n R e s o u r c e s : lo n g - te r m d e s ig n p o s itio n a t D r . P e p p e r / 7 - U p w o r k in g o n p a c k a g in g a n d
m a r k e tin g c o lla te r a l p ie c e s .
• A r tS q u a d : p la c e m e n ts fo r lo n g - te r m a s s ig n m e n ts a t T a y lo r P u b lis h in g a n d V o y a g e r E x p a n d e d L e a r n in g
c o m p o s in g la y o u t a n d d e s ig n o f la r g e m u lti- p a g e p u b lic a tio n s .
• F r e e la n c e c lie n ts in c lu d e d S a tu r n o f P la n o, Ir v in g & L e w is v ille, Z & N, In c ., S m a s h B u r g e r, F a r o n, T h e H y p e,
S k in d e r e lla, a n d N e w Y o u S p a .
A d v e r tis in g D ir e c to r (1 9 9 4 - 1 9 9 9 ) F a m ily V id e o, S p r in g fie ld, IL
M a n a g e d a ll a s p e c ts o f d a y - to - d a y o p e r a tio n s o f in - h o u s e a d v e r tis in g d e p a r tm e n t h a n d lin g a d v e r tis in g fo r a r a p id ly
g r o w in g v id e o r e n ta l s to r e c h a in . R e s p o n s ib ilitie s in c lu d e d d e v e lo p in g m a r k e tin g p la n s, b u d g e tin g, g r a p h ic d e s ig n,
m e d ia p la c e m e n t a n d p e r fo r m a n c e e v a lu a tio n .
• M a n a g e d a n n u a l a d v e r tis in g b u d g e t in e x c e s s o f $ 1 .5 m illio n .
• P la y e d a k e y r o le in u p d a tin g s to r e in te r io r d e s ig n : s o u r c in g n e w m a te r ia ls, b r a n d in g, c r e a tin g s to r e la y o u ts
in a fo r m a t e a s y fo r r e ta il e m p lo y e e s to fo llo w, d e te r m in in g c a te g o r y p la c e m e n t a n d q u a n titie s, a n d u p d a tin g
s ig n a g e a n d p o s te r s .
• W o r k e d d ir e c tly w ith d is tr ib u to r s a n d s tu d io s to d e v e lo p a n d im p le m e n t c o - o p a d v e r tis in g p r o c e d u r e s .
• E x p a n d e d m a r k e tin g p la n lim ite d to d ir e c t m a il a n d r a d io to in c lu d e n e w s p a p e r a d s a n d in s e r ts, s a le s flie r s,
b illb o a r d s, d u r a tr a n s, e - m a il a n d b a n n e r a d s, a n d w o r k in g w ith o u ts id e a g e n c ie s to p r o d u c e T V s p o ts .
• H e lp e d to d e v e lo p a n d c o m m u n ic a te p r o c e d u r e s to o p e n tw o n e w s to r e s p e r m o n th a n d to p e r fo r m c o m p le te
s to r e r e m o d e ls o f e x is tin g s to r e s in tw o d a y s .
C r e a tiv e S e r v ic e s M a n a g e r (1 9 9 2 - 1 9 9 4 ) W a u s a u D a ily H e r a ld, W a u s a u, W I
M a n a g e d th e g r a p h ic d e s ig n te a m a n d d ir e c te d th e a d in p u t, p a s te u p a n d a d flo w fu n c tio n s o f a m id - s iz e d
n e w s p a p e r s ’ C r e a tiv e S e r v ic e s D e p a r tm e n t.
• P r o m o te d fr o m D e s ig n e r to S h ift L e a d to C r e a tiv e S e r v ic e s M a n a g e r in 2 y e a r p e r io d .
• R e s p o n s ib le fo r r e c r u itm e n t, tr a in in g, s u p e r v is io n, a n d e v a lu a tio n o f 1 5 m e m b e r te a m o f g r a p h ic d e s ig n a n d
o ffic e p e r s o n n e l; b u d g e tin g a n d s u p p ly p r o c u r e m e n t; c o o r d in a tin g w ith n e w s r o o m, p r e p r e s s, a n d p r e s s r o o m
p e r s o n n e l to p r o d u c e m u ltip le p u b lic a tio n s s im u lta n e o u s ly w h ile m e e tin g c o n tin u o u s v a r ie ty o f d e a d lin e s .
B u y e r (1 9 8 8 - 1 9 9 1 ) C o n v e n ie n t V id e o, S h e b o y g a n, W I
M a in ta in e d in v e n to r y a n d p u r c h a s e d a ll r e n ta l, p r o c e s s in g a n d p r o m o tio n a l s u p p lie s fo r 1 3 v id e o r e n ta l s to r e s a n d
o v e r 2, 0 0 0 r a c k jo b b e r a c c o u n t s ; d e s ig n e d m o n t h ly n e w s le t t e r ; a s s is t e d V P in la r g e v a r ie t y o f s p e c ia l p r o je c t s .
A s s is ta n t M a n a g e r (1 9 8 5 - 1 9 8 8 ) T h e M o v ie S to r e / C .B .S . / Z ip P r in ts, S h e b o y g a n, W I
R e ta il c u s to m e r s e r v ic e ; m o n th ly n e w s le tte r d e v e lo p m e n t; d a ta e n tr y, d a ta b a s e m a n a g e m e n t, a n d m a il p r o c e s s in g
s e r v ic e s ; d e s k t o p p u b lis h in g s e r v ic e s ; a n d a s s is t a n c e in c o p y s h o p / s m a ll o f f s e t p r e s s p r in t in g p r o je c t s .
EDUCATION
L a k e s h o r e C o lle g e • A .A . • M a r k e tin g • H o n o r s • J u n e 1 9 8 7
COMPUTER SKILLS
M a c & P C e x p e r ie n c e in :
• P h o to s h o p • Illu s tr a to r • In D e s ig n • D r e a m W e a v e r • A c r o b a t • P o w e r P o in t • W o r d • E x c e l • O u tlo o k • Q u a r k X p r e s s