Manager Marketing

P a g e *

Melanie Marks http://linkd.in/lNgEay Sentrigo, Inc. (Now part of McAfee) San Mateo, CA

*** **** ****** *** ********* CA 94121 Director of Marketing: May, 2008 – May, 2009

Tel 650-***-**** Email: *************@*******.***

Sentrigo, Inc. is a recognized innovator in database security.

SUMMARY OF QUALIFICATIONS Responsible for all outbound communications,

campaigns, media and demand generation (Web,

Experienced marketing professional with background in research and educational materials, user groups,

software, hardware, cloud-based technology and other high- tradeshows, speaking opportunities)

tech markets. Senior-level manager with proven success in Implemented SEO strategy with new Website

developing results-driven sales and marketing programs. properties resulting in increased Google ranking

Thrives in fast paced, multi-faceted team environment. Created and implemented strategic lead conversion

Motivated, driven and reliable with exceptional interface, model with 30% increase in product downloads and

communication, and metric development skills. installations

Built integrated lead generation and nurture

campaigns, utilizing channel alliance relationships

SKILLS Built customer outreach survey for conversion

analysis

Corporate Communications

Managed PR agency including Analyst Relations

Lead Generation

Partner and Channel Marketing

JasperSoft Corp. San Francisco, CA

Copywriting

Director, Corporate Communications & Partner Marketing

Corporate Events and Tradeshows

May, 2007 – March, 2008

Public Relations

Analyst Relations (Certified AR Professional)

JasperSoft is the market leader in open source

Social Media

business intelligence (BI).

PROFESSIONAL EXPERIENCE

Managed and directed PR agency and all media

strategy including press outreach, press releases,

Fordela Corp. San Francisco, CA

award submissions and speaking opportunities

Director of Marketing (Contract): February, 2011 – Current

resulting in: 341 mentions, 11 speaking

engagements, 20 press releases

Fordela is revolutionizing the management, delivery and

Built and managed strategic “influence” program

monetization of cloud- based video and audio content.

with industry analyst community resulting in 38

briefings and interactions (1st-time mention in the

Developing and executing full-scale marketing plan

Gartner MQ Business Intelligence Platforms report)

Developing strategic messaging and presentations

Developed tiered partner program including go-to-

Implementing CRM analytics and lead conversion

market demand generation

analysis

Developed corporate, technical and product related

Directing Website overhaul

messaging, white papers, datasheets, submitted

Building digital library of video and educational content

articles

Launching customer reference program, including

Expanded customer success program, including

customer success stories (video and print)

customer case studies, references and customer-

driven PR opportunities

Global Netoptex, Inc. (Acquired by FusionStorm)

San Jose, CA

Independent Consultant: July, 2006 – May, 2007

Director of Marketing: June, 2009 – November, 2009

Clients included: Business Objects, Informatica,

Premitech, mBlox, Broadchoice

GNi was a premier provider of hosted infrastructure

solutions and Infrastructure-as-a-Service (Iaas).

Analysis of health and status of database for targeted

marketing

Launched PR and AR including agency selection and

management

Created asset library for sales enablement

Lead conversion model defined - marketing quota

Partner marketing strategy and campaign launch

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LogLogic, Inc. San Jose, CA Created marketing programs, developing strategies

Sr. Manager, Marketing Programs: February, 2005 – July, 2006 for direct mail, Web events, e-mail campaigns, and IT

bootcamps targeting over 25,000 developers, VP and

LogLogic provides an enterprise-class platform for CXO level IT executives, resulting in 7% average

collecting, storing, reporting and alerting on all IT log response rate

data. Planned and developed an average of ten campaigns

per quarter - 30% direct mail, 30% email, 10% Web-

Launched successful advertising, Web seminar, seminars, and 30% bootcamp seminars targeted at

e-mail, Podcast, tradeshows and Web campaigns 500,000 potential IT developers and users

targeting (on average) 20,000 mid-level IT

QuestLink Technology, Inc. San Jose, CA

managers, Director, VP and

Corporate Marketing Manager: June, 1999 - February, 2001

CXO level IT executives resulting in an average 2%

Account Manager, Online Advertising Sales: April - June 1999

response rate per campaign

Developed and managed the creation and production of

QuestLink Technology, Inc. was the leader in B2B

more than 100 regional US campaigns in 2005

eCommerce for electronics professionals.

generating over 9,000 sales leads

Consistently meeting and exceeding 125% of lead quota

Created and managed customer acquisition and

Awarded “2005 Marketer of the Year”

retention campaigns utilizing online, direct mail, email,

and tradeshows resulting in a 200% growth in

SymphonyRPM, Inc. Palo Alto, CA

registered users and an opt-in email rate of 75%

Marketing Manager: August, 2004 – February, 2005

Budgeted, planned, and executed events including high

profile tradeshows and conferences

SymphonyRPM’s real-time, closed-loop analytic platform

Sold online advertising and eCommerce promotions to

combines business intelligence, analytics, workflow, and data

media agencies and executives

management, to deliver performance management solutions.

Tracked, monitored and analyzed competitive

landscape

Responsible for creation of corporate sales tools and

collateral

Planned, developed and created new corporate Intranet

site, delivering a central resource for California and India

Created strategic and tactical corporate marketing plan

TECHNOLOGY

Planned and managed industry tradeshow activities,

special events and conferences

Marketing Automation (Siebel

Interviewed customers and partners, writing case

Marketing, Eloqua, Marketo, Manticore,

studies and customer programs

Vertical Response)

Adobe Creative Suite, Dreamweaver

Informatica Corp. Redwood City, CA

Content Management System (Drupal)

Sr. Manager, Marketing Programs:

Salesforce.com administration

April, 2001 – August, 2004

WebEx, GoToMeeting

HTML proficient

Informatica Corporation is the leading provider of data

integration software.

EDUCATION

Corporate marketing team member, responsible for

Bacherlor of Arts, Communication Studies

programs resulting in direct contribution of $66M or

Sonoma State University

40% of corporate revenues for first 3 quarters of 2004

Developed multi-city bootcamp series for training IT

Certified Analyst Relations Professional (KCG)

professionals on data warehousing strategy

Created 45 bootcamps in US and international cities in

2003 through Q3 2004 averaging 200 attendees per

bootcamp, and generating over 15,000 sales leads

Managed the most successful demand generating

program in corporate marketing - consistently meeting

and exceeding 150% lead flow quota

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