Sales Manager

ALI CINAR

*** ***** **, ********* ****, NJ, ***10

Email: *******@*****.*** Cell: 203-***-****

Project Management & Product Management

Team-oriented Product Expert with record of increasingly responsible

positions throughout 10-year career. Extensive experience in product and

project management with the areas of pricing/new product launches,

acquisition and retention strategies, value proposition, go to market

strategy and execution, comprehensive business analytics, strong marketing

expertise in industry research, budgeting, coordination with sales teams

and business offices globally. Consistent record of exceeding goals,

seizing multi-million dollar revenue increases, penetrating competitive

markets, and capturing cost savings. Develop and implement business

programs for top global clients and agent networks .Expert in defining

client needs and devising cost efficient solutions to address evolving

markets requirements and drive brand/shareholder value. "Out of Box"

thinker with strong analytical skills. Creative problem solving and

negotiation skills. Highly detail-oriented with proven project management

skills.

Professional Background

Western union financial services- (Fortune 500 Company), NJ

(Global leader in Money Movement Solutions with Cash Management, Payments,

Online and Prepaid Card Services)

Product Manager, US Product Management Group

2008- Present

> Responsible for delivering on a $1.2B P& L and for mobilizing the

Western Union to profitably grow three brand market shares for all

channels

> Identify product strategy and business growth opportunities, including

partnerships through industry research and competitive analysis, and

to contribute to revenue and transaction growth goals through the

planning and execution of detailed business plans and client programs.

> Responsible for providing input into all U.S. and other country pair-

based activities and launch of new products and product enhancements.

This involved pricing analysis, forecasting, business case

development,and execution of go-to-market strategies.

> Partner with IT, CRM, Sales, Treasury, Operations, Systems, Legal,

Compliance, Risk Management and other functional teams to specify and

develop business requirements (PRD, FRD) for current and future

products

> Develop,implement and coordinate cross sell products strategy

including product positioning, pricing, promotions,marketability,

growth, and competiveness, oriented by customer segment

Key achievements:

. Capitalized on changes in client behavior as a result of economic

conditions. Actions: Launched surgical pricing and new product

initiative called "48 Hour delivery". Placed bets on key regions.

Result: Business delivered 8% above plan in transaction and 11% above

in revenue. Consumer Acquisition increased % 18.

. Successfully coordinated with IT and Operations for PIN debit

transactions at the retail and e-commerce channels for the big client

agent network.

. Led the strategic thinking and operational execution of plans to drive

further growth of the U.S. Money Transfer Card ( Cash Card Model

Internationally)

. First ever cross corridor program with a competitive pricing which

included a promotion, integrated campaign with partners to cover

seasonal peaks for all major participating countries. Business

improved 14% vs. prior year and resulted 16% new consumers and

transaction growth 13%

. Designed a strategic back to growth plan for the UK business including

all aspects of the 4 P's. Implemented a product strategy ( Money in

Minutes) with a market sizing research and a push/pull marketing plan

within 3 month .Successfully turned around negative growth, retain

consumers and the capture higher bands that was going to competition.

Tx growth 12% vs -2.1%

. Leveraged my project management expertise to maximize the online site

efficiency and drive 25% revenue growth in 2010 and 16% YTD in 2011.

. Developed an end-to-end process and successfully rolled-out the

customer loyalty card program Exceeding cardholder acquisition target

by 10% and activation by 15

. Launched a nationwide pricing initiative reversing negative

transaction trends from -19% to 45% growth during my first year and

broke even in revenue during the second. Challenged established

pricing frameworks and developed a parallel consumer based version

. Carried out collaborative marketing to a successful innovative State-

wide promotion for WU in 2009. Promotion exceeded targets yielding 56%

redemption rate and 30% YOY growth pist-12 months of pricing.

. Received Six "Individual Accelerator Awards" and Two "CEO's World

Class Team Performance Awards" for specific product launches and

marketing campaigns within 3 years.

Concord Industries, Inc. - Norwalk, CT

(Licensed Consumer Packaged Goods Company working with top clients such as

Wal-Mart, TJ Max, Kroger,TJX )

Product Manager

01/2005-03/2008

Assistant Product Manager

04/2002-01/2005

> Manage all aspects of product commercialization from ideation to

execution within defined budget requirements. Included: Analyzed

industry and competitive environment, crafted product strategy,

devised product solution and forecasted financials. Evaluated

potential partners and drove key recommendations.

> Specify business requirements for current and future products by

leveraging sales Team and customer feedback, competition and

industry trends, and product performance metrics.

> Monitor and provide input into product financials and metrics,

including P&L, returns, and achievement versus plans, forecasts, sell-

through work with the retail and B2B sales group to develop the

channel program.

> Developing Sales Team support materials to help better position the

product line.

Key achievements:

. Led rollout of new product for exclusive pack to be featured in $50

million retail program. Generated buy-in from team, collaborated

closely across departments, and achieved primary and secondary

research for new product against the competition.

. Delivered $8 million in gross sales within 18 months, exceeding plan

by 30% and penetration into highly fragmented markets by sourcing,

negotiating pricing, developing, and launching 5 licensed product

lines.

. Captured $3 million in first-year sales for first of its kind

initiative in licensed consumer products; conceived, researched,

tested, and implemented innovative national consumer marketing

concept. New consumer engagement 23% for new product channel.

University of New Haven - New Haven, CT

Research Assistant

(concurrent with full-time graduate studies) 2001-2002

> Designed data-collecting instruments, administered questionnaires,

performed follow-up, conducted statistical analysis and interpreted

results in support of research publications.

> Designed and prepared department's first online courses, receiving "A"

grade in surveys.

ECE, Inc. - Istanbul, Turkey / Sofia, Bulgaria

Marketing Coordinator-CPC Industry

(concurrent with full-time studies) 1996-1999

> Planned and delivered merchandising, distribution, and marketing

programs( media advertising planning,promotions, PR) for cheese

products in major European accounts (representing $ 19 million in

sales) for international company with $ 45 million in annual sales and

600+ customers.

> Led pricing strategy change and implementation resulting in 32%

increase

EDUCATION

University of New Haven, CT

MBA degree in Marketing - GPA: 3.5 (Graduated with a Outstanding Graduate

Student Award) 2002

Certificate-Information Systems

2002

University of Istanbul, Turkey

Bachelor of Science degree in Finance - GPA: 3.4

1999

TRAINING

Harvard university, Boston, MA

Certificate-Program on Negotiation

2006

Certificate-Marketing Innovative Technologies

2004

Massachusetts Institute of Technology, Boston, MA

Certificate-Scientific Marketing

2005

New York University, New York, NY

Certificate-Integrated Marketing Communications

2003

AWARDS, TECHNICAL SKILLS & PROFESSIONAL AFFILIATIONS

***Awards : Quarterly Accelerator Award - 6 times in 3 years ( 1-2008,2-

2009,2-2010) & CEO's World Class Team Performance Award ( 2008 & 2009) in

Western Union / Employee of the Year in 2007 ( Concord Ind)

Computer skills: Microsoft Great Plains, IRI, CRM, ERP, Crystal, Di

Central, Microsoft Project, Microsoft Office (Word, Excel, PowerPoint,

Access, and Outlook),SPSS, SAS, "Web DSS" consumer and agent analysis

software.

Member: American Marketing Research Association, (since 2002); American

Marketing Association, NY chapter, United Nations Association of the USA

(since 2006), Public Notary

Contact this candidate