Manager Sales

MS. SIWEI LUO

***-** **** ** ********, NY ***** • 646-***-**** • **********@*****.***

QUALIFICATIONS

Professional media buyer with 3+ years of experience in negotiating in the digital media space, is well versed in planning both National and

Local media campaigns. Worked on brands within the CPG, Telecom, and Travel categories and is knowledgeable in working with various

industry systems including, but not limited to DoubleClick DFA, Donovan Data Systems (PrintPak), Nielsen Net Rating, ComScore,

AdRelevance, Media Tools, Media Bank, and Microsoft Office (PowerPoint, Excel, and Word)

EXPERIENCE

MediaVest New York, NY

Digital Senior Associate Nov ‘10 – Present

• Trained and mentored more than 3 people at Junior, Senior, and Manager positions

• Negotiated and implemented multimillion dollar iMedia and Tactical Broadband campaigns

• Simultaneously planned over 7 iMedia campaigns at once and manage over 20 campaigns during the span

of a fiscal year

• Coordinated and led kick-off-calls and creative approvals with the Creative, Strategy, Traffic, and Vendor

teams to ensure a timely campaign launch

• Worked closely with the Finance team to confirm and resolve billing discrepancies

• Participated in Digital Up Front negotiations with top industry players in the health, women’s lifestyle,

and ecommerce areas

Digital Junior Associate Mar ‘10 – Sept ‘10

• Analyzed, executed and optimized online acquisition campaigns every six weeks

• Provided monthly performance reports on delivery, engagement, and sales for every campaign

• Put together monthly competitive reports delivered quarterly competitive presentation for the brand

• Responsible for generating insertion orders, sending out creative assets and compiling campaign screenshots

M EC New York, NY

Junior Communications Analyst Apr ‘08 – Feb ‘10

• Put together various Broadcast and Print media recommendations based on budget, timing,

target analysis, and a thorough comprehension of varies media platforms

• Comfortable in useing Media Tools and Donovan on daily basis to created media buying guidelines and

market flowcharts to track planned media activity

• Delivered weekly media planned and actual spend, activity reports

M TV Networks, A Viacom Company – LOGO New York, NY

Communications & Public Affairs Freelance Temp Jan ‘08

• Managed day to day administrative duties and corporate events for production and talent teams

• Worked with the production teams to coordinate shoots for multiple channel programs

Communications & Public Affairs Intern Sept ’07 – Dec ‘07

• Composed and distributed press releases program highlights, press kits, award submissions, and web content

• Learned press plan for multiplatform programming, including television, online, and mobile

• Submitted weekly on-air programing schedules

8Coupons.com New York, NY

PR and Marketing Intern Jun ‘07 – Aug ‘07

• Learned website analysis, SWOT analysis

• Developed marketing strategies for 8coupons.com in preparation for site launch

Wieden & Kennedy Advertising Shanghai, China

Intern Mar ‘07 – Jun ‘07

• Worked with marketing experts in understanding and gathering information on Nike’s target consumers

• Performed deep dive look on current the sport movement in Shanghai for Nike’s new advertising strategy

• Spent up to 40 hours a week attending events, interviewing trend influencers, and writing up insights

• Helped to create a comprehensive deck on Shanghai’s football culture to prepare for Nike’s approach to market

EDUCATION

New York University, Steinhardt School of Education New York, NY

Bachelor of Science, Communication Studies Jan ‘08

Cumulative GPA: 3.46

Study Abroad

New York University, Florence, Italy Spring ‘06

NYU at East China Normal University, Shanghai, China Spring ‘07

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