Marketing Sales

Mauro Piano

** ******* ****, ******* ****, Dublin 2, Ireland

e-mail: **********@*****.***

phone: +353-**-***-****

Summary

- Three years experience in marketing and social media.

- Significant experience within start ups - one of the first hires at wooga and Facebook EMEA headquarter.

- Strong knowledge of launching a new product as well as market development and penetration.

- High level of communications skills – fluent in English, Italian and Spanish.

Specialties

Online marketing, account management, social media marketing, strategic thinking and planning.

Experience

Facebook - Dublin (Ireland) January 2010 – present

Global Marketing Solutions

- Responsible for the development and launch of sales support process for Facebook Premium product.

- Responsible for establishing long term strategic planning for the Facebook Premium product in addition to continuous re-

engineering and optimization of the product to ensure maximum efficiency and results. Assisting advertisers and agencies

with marketing strategies and implementation of new tools and

- Main POC for Premium product - managing client expectations and needs - setting and maintaining goals with clients and

sellers for all Facebook advertising objectives (brand, audience and performance) as well as acting as troubleshooter to

quickly resolve client issues.

- Developing accounts online social strategy; working cross functionally within the marketing, product marketing and

engineer/platform teams in order to improve our products and help our clients to boost their business and see maximum

ROI.

- Gathering customer feedback to enhance ad products and the customer experience and communicating clearly the

progress of monthly/quarterly initiatives to internal and external stakeholders.

- Responsible for building and developing the Italian market (advertising support team), managing a wide portfolio of

agencies and direct clients based in Italy - optimizing advertiser accounts to improve performance, and to ensure

compliance of ad campaigns growing revenue and tracking retention of managed accounts and agencies.

- Participating in in-market events; promoting and presenting the company to prospective accounts, demonstrating the

value of Facebook’s advertising solutions.

- Responsible for the launch and management of Facebook official Marketing Page for the Italian market; working with the

Marketing team on developing and assessing official Marketing Pages global strategy; managing and monitoring content.

- Responsible for growing the Italian and whole Online Sales Operations team in Dublin interviewing and assessing

candidates.

wooga - Berlin (Germany) August 2009 – December 2009

International Marketing

wooga is a Berlin-based social gaming company founded in January 2009. wooga has released 6 games so far and is number

three among Facebook game developers by number of active users - and the biggest one based in Europe.

- During my experience in wooga I developed a comprehensive knowledge of online trends and social media tools as well

as experimented with various social media channels to measures results and effectiveness.

- Responsible for all of the marketing activities of the products in English speaking countries, as well as in Italy; responsibilities

included traditional marketing tasks (extensive market and industry research and analysis, promotional and pre-launch

activities) as well as online marketing.

- Responsible for the creation, testing and ongoing management of wooga Facebook ads strategy for English speaking and

Italian markets.

- Online marketing activities focusing on leveraging social networking tools and managing the brand’s online community.

Responsibilities included devising ways to build consumer participation and engage the consumer via online media sites

(networking groups, Facebook page, blog, forums, etc) as well as assessing and analyzing behaviors to adapt the brand’s

activities to increase the level of customer loyalty.

- Responsible for customer support to the English speaking and Italian markets - responding to multilingual user inquiries

about the product and delivering top-rate customer experiences.

Education

London Metropolitan University 2008 - 2009

MA International Business and Marketing

London Metropolitan University 2007 - 2008

Graduate Certificate in Business

Università degli Studi di Trento 2003 – 2007

BA Language Mediation for Business and Tourism

Languages

Italian – native

English – full professional proficiency

Spanish – professional working proficiency

IT Skills

Full proficiency of Microsoft Office

Good knowledge of Salesforce

Contact this candidate