Sales Marketing

Marketing Strategy and Management

Established, managed, and implemented marketing strategies, plans, &

budgets.

Managed marketing staff, vendors, and consultants.

Researched and analyzed market data for effect on strategies.

Developed winning strategies to improve capture rate.

Created systems & infrastructure to increase productivity.

Team leader for proposal, interview, and contract process with team.

Reduced cost to pursue projects by more than 50% while increasing success

rate.

Created and managed client maintenance process resulting in 70% repeat

work.

Successfully maintained the marketing process after consolidation of

staff by 60%.

Repositioned profit center to balance markets and increase work after

reorganization.

Successfully trained technical staff, consultants, & management team in

public speaking, presentation, and interview techniques.

Repositioned firm from bid to qualifications based selection.

Advertising, Promotions, and Publicity

Directed in-house and agency media campaigns.

Produced, designed and directed production of all advertising and

promotional materials including:

web, brochures, photography, video, newsletters, annual and quarterly

reports, catalogues and press releases.

Authored articles for national trade publications.

Creative writing has won numerous projects, awards and national

publicity.

Designed logos, specialty retail merchandising elements, and trade show

booth.

Developed custom and standard proposals.

Organized & managed special events including grand opening galas, client

tours, corporate presentations, seminars, guest speeches, and

seasonal programs.

Wrote issues oriented speeches.

Directed, coordinated, and worked trade shows.

Developed & managed full day seminar with numerous concurrent learning

sessions.

Selling and Sales Management

Top producer: Set 2 records for largest account signed.

Exceeded goals by 50%.

Created strategy to win largest project in company history doubling

revenue.

Increased minimum project size by 300%; average size by 400%

In 52 weeks: developed the infrastructure, strategy, tactics with staff

of 2.5 achieving:

49 proposals with 35 interviews (71.43% hit rate to shortlist) and a

43% win rate. Included 7 new clients (all with extensive repeat

work) and 14 new projects.

One quarter had a 100% hit rate to interview and a 25% win rate.

Increased revenues 62.5% over 2 years.

Successfully developed and penetrated new markets with new product line.

Motivated independent representatives.

Developed model intern and telemarketing programs.

Trained, developed, directed and managed "non sales" sales people.

Developed & nurtured relationships with major clients.

Industry experience:

Interior Design Custom Design and Architecture

Fabrication

Commercial Construction Residential Construction Retail

Property Management Manufacturing Engineering

Land Planning Landscape Architecture Land Development

Federal and Local Automobile after-market Child Development

Government

Education:

Arizona State University: MBA Finance, BS Marketing, Cum Laude, Dean's

List, Honors Society,

Honors Consortium

Employment Synopsis:

Director of Marketing,

2004-current Accelerated Construction Technologies;

Veteran Accelerated, SDVOSB,

BITCO Accelerated, Indian Owned,

Turnkey Gym Construction

1994-current President and Owner, Marketing Adventures, Consulting

2002-2004 Director of Marketing, Concord General Contracting

1995-2002 Director of Business Development & Associate, Cornoyer Hedrick.

Land Planning and Landscape Architecture

1994-1995 Regional Sales Manager, The Larson Company, Custom Design,

Fabrication, Construction

1987-1994 Marketing Director, Habitat, Interior Design, Architecture,

Fabrication

What people say about me:

Listener Persistent Motivator Approachable

Team player Facilitator High expectations Communicator

Results oriented Creative Promoter Strategic thinker

Detail oriented Mentor Visionary Resourceful

Self directed High Integrity Leader Organized

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