CATHERINE (KATIE) HAMILTON
**** ********** ****, ******, ** 78759
********@*****.***
Experience
Aquent St. Louis, MO
Account Director 2009 to 2010
Developed new business for the St. Louis market with a global talent agency
. Sold Staffing Services for Design, Marketing, Online Marketing,
Interactive Design and User Experience
. Developed, led and updated account strategies for designated accounts
. Developed and managed relationships with key contacts (Senior Level
Marketing, Web and Creative Services Management, Procurement, Supplier
Diversity, and HR)
Procter & Gamble Co. Cincinnati, OH
Assistant Brand Manager, Walgreen Co. Marketing Team
2008 to 2009
Integral member of sales and marketing team dedicated to the Walgreen Co.
Drove adoption of new products through marketing initiatives that were
aligned to Walgreen's customer segments and business objectives.
. Launched and managed marketing programs within the Personal Health
Care/Household Needs product portfolio for the Walgreens customer team
. Developed scalable programs for the entire P&G product portfolio at
Walgreen's national chain
. Worked with P&G's Walgreen's sales team to improve distribution, shelving
and merchandise
. Assisted Walgreens in understanding their target shopper and rebuilding
their equity in a manner that supported their mission of providing
convenient access to consumer goods and earning the trust of their
customers
Accomplishments:
. Created Walgreens health communication platform for the GI category
across multiple consumer touch points
Assistant Brand Manager, Global Professional Care 2006 to 2008
Coordinated all global programs aimed at promoting oral care products, and
had sole global responsibility for the manual toothbrush category.
. Developed marketing material templates for both developed and developing
markets
. Conducted customer research sessions in the US and internationally to
develop product launch plans
. Worked with cross-functional team members to develop plans for upstream
product initiatives
. Managed annual budget for the category and modified plans mid-year to
reduce costs by 25%
Accomplishments:
. Re-framed the marketing message for the company's leading manual
toothbrush brand which led to a 102% increase in recommendation share and
104% increase in net operating sales over the previous fiscal year
. Initiated, designed and deployed a Global Professional Oral Health
Marketing website to improve the global team's access to marketing
materials and best practices documents for reapplication
. Received the "Power of You" award in April 2007 and April 2008
The Gillette Company Austin, TX
Manager, Professional Sales - Oral B 2001 to 2005
Served as territory manager and managed all sales activities in an eighteen-
state customer region
. Worked with the marketing department to design sales materials and
provided advice as an Advisory Board member
. Designed promotional activities to increase the level of sales within
territory which were shared across the department team for reapplication
. Provided on-site professional seminars and continuing education lectures
. Team co-leader representing Oral-B at dental conventions and delivered
presentations within the booth theater
Accomplishments:
. Achieved 120% of sales quota after first year of employment and
maintained 100% of increasing quotas in following years
. Launched new products to key customers, including 10 new products during
the last year of employment which led company to gain market share
leadership
. Received Gillette's "Circle of Excellence" award for achieving 120% quota
Education
University of Notre Dame, Mendoza College of Business Notre Dame, IN
Masters of Business Administration
. Member of Graduate Women in Business, Marketing Club and Student
Activities Committee
University of Texas San Antonio, TX
Bachelor of Business Administration, Dean's List
. Member and officer of Alpha Kappa Psi, Business Fraternity
Other Considerations
. Open to relocation and business travel as needed