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Project Manager Marketing

Location:
Troy, MI, 48098
Posted:
August 24, 2011

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Resume:

Martin A. Terbrack

**** **** *********, ****, ******** 48098, 248-***-**** (c), 248-***-**** (h), *********@*******.***

OBJECTIVE

To obtain an interactive marketing or IT leadership position responsible for driving strategy, implementation and

performance of a company’s online marketing activities including managing a digital team, stakeholder and vendor

relationships and / or overseeing a specific account, program, product, service, or group (e.g. strategy, search, social

media, mobile, display advertising, project management, design & development, email, CRM and web analytics).

SUMMARY OF QUALIFICATIONS

An experienced, highly motivated leader focused on enabling companies to communicate and conduct business

more effectively with their customers through online marketing and Internet-based applications.

Areas of expertise:

- Online marketing strategy, implementation and performance management with extensive expertise in search, E-

Commerce and Lead Generation business models

- Management of large web properties and campaign initiatives overseeing the design, development and

performance of online activities including paid and organic search, social, affiliate, contests and incentives, email

marketing, web analytics, and CRM components

- Account management, project management, business unit development, internet application product

development and integration experience

Proven senior project manager with a track record for managing project activity with the design, development and

quality assurance to deliver expected results on time and within budget using proven development life cycle

methodology.

Over 15 years of success working with business stakeholders to develop a comprehensive model for interacting

with their customers throughout the entire buying and ownership experience through online marketing and

Internet-based applications.

Dedicated customer advocate who continuously implements product, process, and service improvements based

on analyzing input from numerous channels including company business drivers, market research, benchmarking,

web site analytics, customer surveys, customer segmentation, usability studies, performance measurements,

return on investment, total cost analysis and knowledge of online marketing.

Strong record of delivering “gotta have” solutions that improve business capability and that are scalable, open

and maintainable.

CAREER HIGHLIGHTS

Chief Marketing Officer (CMO) / Founder of Digital Marketing, Inc. – principal owner and primary Digital Marketing

Strategy Consultant for start-up interactive advertising agency. Develops digital marketing road maps based on business

goals and audience online behavior and expertise in numerous online marketing tactics & technologies including:

search, social media, mobile, display advertising, project management, design & development, email, CRM and web

analytics

Director of eCommerce Strategy – provides strategic direction to over 100 eCommerce web site business owners to

increase revenue through web site enhancements and online marketing services as well as overseeing the growth of

Brand Labs capabilities, product portfolio and service offerings. Established Project Management Office to ensure

projects delivered on-time, within budget and high level of customer satisfaction.

eMarketing Strategy Consultant / Digital Business Development Manager at Marketing Associates – provided

eMarketing thought leadership working with account teams and clients to develop and launch interactive marketing

solutions.

IT Manager – responsible for managing a 35+ person IT marketing application development team comprised of both

onshore and offshore resources as well as the management of a on-site data center.

eCommerce Project Manager responsible for Pulte Homes consumer facing web sites, partnered with business

stakeholders to deliver a 50% increase in web site traffic and user registrations as well as a 300% increase in Internet

leads over the previous year. Web sites generated over 90 million page views, 9 million visits and contributed to 5% of

Sales.

Senior Project Manager for ChannelNet who worked with Ford Global Marketing business leads to manage the

development and launch of a Suite of Dealer eTool Applications that included the Dealer Connection Website Utility,

which is used by more than 5,000 Ford, Lincoln Mercury, Volvo, Land Rover and Jaguar dealers to manage their

dealership web sites.

In 1995 when many were not yet aware of the potential of the Internet, I developed an Interactive Business Unit at

Budco that achieved $500,000 in sales with a 48% profit margin and on-time launching of all major web sites.

LEADERSHIP QUALITIES

Character, integrity and vision - Passion for the Internet - Committed to providing right solution to customers’ needs

-

Strong application development methodology - Ability to bridge technical developers, management and customers

-

Strategic planning and research and development expertise - Quality, process and measurement driven - Dedicated work

-

ethic

- Sound management background - Proven business development history

PROFESSIONAL EXPERIENCE

Digital Marketing, Inc.

Troy, Michigan (4/10 to Present) Internet address: www.digitalmarketingresources.com

Digital Marketing, Inc. is a privately owned Online Marketing Agency / Consultancy start-up offering website design,

development and a variety of online marketing services.

Digital Marketing Strategy Consultant, CMO & Founder

Responsibilities

Developing client’s online marketing strategy including 12 and 24 month roadmaps using a proven approach that is

focused on business objectives, online audience behavior, performance optimization as well as expertise in numerous

digital marketing tactics and technologies including: display advertising, paid search marketing, organic search (SEO),

social media (Facebook, Twitter, YouTube), and Analytics (Google / Omniture)

Growing Digital Marketing, Inc.’s capabilities, products portfolio and service offerings

Manage Display Advertising, Pay-Per-Click and Web Analytics Business Units

Develop and present Online Marketing Strategy presentations & proposals, scope and estimate projects and manage

project plans and freelance network

Designing websites and display ads, setup & management of Pay-Per-Click programs including keyword research and bid

management

Brand Labs

Rochester Hills, Michigan (9/08 to 3/10) Internet address: www.brandlabs.us

Brand Labs is a privately owned E-Commerce Agency (start-up) offering website design, development and interactive

marketing services

Director of eMarketing Strategy – Brand Labs

Responsibilities

Develop client’s online marketing strategy to increase revenue through eCommerce web site improvements and online

marketing services including organic search (SEO), paid search (PPC), affiliate marketing, social media (Facebook,

Twitter), and Google Analytics

Growing Brand Labs capabilities, product portfolio and service offerings

Provide Project Management Leadership establishing bi-weekly status meeting to set priorities with project management

team, line managers and account executives.

Oversee management of sales opportunity pipeline by product and business line including direct sales to key accounts

Develop and present online marketing strategy presentations, scope and estimate projects, develop proposals and

project plans

Major Success

Implemented an organization structure, established a project management office and offsite freelance development

network

Increased the average monthly number of sites sold, average order size and revenue per site by over 25%

Cultivated partnerships with other online service providers to provide new service offerings (e.g. Google, Volusion,

PowerReviews)

Developed one of the 1st Mobile i-phone eCommerce Applications

Marketing Associates

Bloomfield Hills, Michigan (10/06 to 8/08) Internet address: www.marketingassociates.com

Marketing Associates is a 40 year old privately held marketing services company; core competencies include market

research, strategic planning, program administration, sales incentives & promotion their largest clients are Ford Motor

Company & DuPont.

eMarketing Strategist / Digital Business Development Manager – Marketing Associates

Responsibilities

Support Sales teams providing eMarketing consultation to clients. Areas of expertise include: eCommerce application

development, website analytics, email marketing, contests and incentives, search engine marketing, lead generation and

CRM.

Major Success

Client Engagement and Product Launch Management of Chrysler’s Enterprise Lead Management System which provides

leads from brand sites and buys leads from numerous 3rd party websites and lead providers, then improves them

(validation, scoring, enrichment) prior to delivering them to 25+ Dealers Lead Management or CRM Tools.

Developed Search Engine Marketing and Lead Generation Strategy for numerous DuPont products which include B2B

paid search campaigns that drive traffic to targeted landing pages and delivery into Sales Force CRM. This program

leverages Omniture SiteCatalyst Web Analytics and DART to track conversion and multivariate testing of landing pages

to improve campaign performance.

Rolled out a Web Analytics Service offering including development of an implementation planning guide for Omniture

Site Catalyst, initial implementations of Omniture Catalyst and Data Warehouse included the Ford College and Mobility

Motoring programs.

IT Manager – Marketing Associates

Responsibilities

Manage IT organization comprised of onshore and offshore application development teams as well as a data center

system engineering team.

Oversee operational project delivery, providing leadership to project managers and technical leads to establish priorities

and manage risks

Major Success

Providing direction to business stakeholders, account teams, project managers and development leads to successfully

launch and manage eCommerce applications.

Coordinated with agencies to launch the Ford Vehicles Interactive Showroom, Lincoln Dreams social networking and Ford

Auto shows web sites.

Developed a performance and availability monitoring program for all B2C applications, as well as coordinated with

agencies to launch the Ford Vehicles Interactive Showroom, Lincoln Dreams social networking and Ford Auto shows web

sites.

Pulte Homes

Bloomfield Hills, Michigan (05/05 to 9/06) Internet address: www.pulte.com

In 2005, Pulte Homes was a Fortune 150 company with operations in 27 states, delivered 45,630 homes and revenues of

$14.7 billion

eCommerce Project Manager – Pulte Homes

Information Systems Project Manager responsible for Pulte Homes consumer facing web sites, including www.pulte.com,

www.delwebb.com, www.divosta.com, as well as corresponding content management systems used by over 50 business

stakeholders and community editors. Web sites generated over 90 million page views, 9 million visits and contributed to

5% of Sales in 2005

Responsibilities

Managing project activity with the design, development, quality assurance, support and training to ensure expected

results of project deliverables for business leads from sales and marketing, corporate communications, investor

relations, careers, mortgage and various integration partners in accordance with development life cycle methodology.

Directing a high performing team composed of business process analysts, systems analysts, designers, developers, and

quality assurance analysts to deliver projects on-time and within budget including: business, creative, functional, and

technical specifications as well as managing project plans, budgets and resources.

Major Success

Implemented a new release management process to ensure predictable enhancement releases delivered on time and

under budget with high 1st time quality. Resulted in 28 consecutive on-time launches.

Oversaw numerous projects that required “Buy vs. Build” decisions from the initial RFP process, through total cost of

ownership analysis and contract negotiations, to the final application integration or development. These projects

enabled me to grow more knowledgeable in the following areas: streaming media, content management systems,

search engine optimization, website analytics, application performance monitoring, and portal technologies.

Spearheaded the development of an eBusiness steering committee to drive a common strategic direction, to assess

value and to align business goals to IS strategies that deliver business growth. Establishment of a national review of

opportunities enables IS to maintain on-going prioritization and ranking of all website projects across business

stakeholders.

Partnered with the business to deliver on key performance indicators: a 50% increase in traffic and registrations as well

as over a 300% increase in Internet leads over previous year.

ChannelNet

Dearborn, Michigan (10/98 to 5/05) Internet address: www.channelnet.com

ChannelNet is a privately held Internet application development company with estimated revenue of $20 million in 2005;

major client Ford Motor Company. The Dearborn office’s professional services group consulted with Ford to develop a

comprehensive model for interacting with consumers throughout the entire buying and ownership experience, primary

application was the Dealer Connection Web site Utility, which was used by more than 5000 Ford, Lincoln Mercury, Volvo,

Land Rover and Jaguar dealers to manage their web sites.

Ford Dealer eTools Senior Project Manager - ChannelNet

Ensure flawless launch of Dealer eTools products and services working with project stakeholders to develop and implement

a comprehensive project plan that includes product strategy, design, development, testing and deployment.

Launch plans place high level of emphasis integrating e-dealer training and support deliverables into each product release

to assure successful institutionalization of application.

Responsibilities

Managed project activity with the design, development, quality assurance, support and training to ensure expected

results of project deliverables with Ford Global Marketing business leads for Ford, Lincoln Mercury Volvo, Land Rover,

Jaguar brands and integration partners in accordance with development life cycle methodology.

Acted as dealer advocate proposing product, service and support improvements based on analyzing dealer input from

numerous feedback channels including dealer visits, product satisfaction surveys, call center metrics, usability studies,

product pilots, and market research as well as other brand, dealer and consumer inputs.

Managed the development of project documentation including business, creative, functional, and technical

specifications as well as managing project plans, budgets and resources.

Major Success

Flawless launch of Dealer Connection Web sites to Land Rover and Jaguar Dealers.

Development of a Dealer Connection Suite of Products and Services application implementation planning guide

designed to assist project managers in gathering all requirements for new Ford brands to successfully launch

applications.

Managed on-time launch of Sales Point 5.5 to Ford, Lincoln Mercury and Volvo dealers. Sales Point is a dealer lead

management tool that accepts leads from over 100 different lead providers and has over 10,000 users in dealerships

Inca Computer Company

Bloomfield Hills, Michigan (1/98 to 7/98)

Inca Computer Company was a start-up service oriented computer retailer.

Senior Manager of Web Services - Inca

Managed the development of Internet products and services to be sold through Inca's Retail and Business Services Division

channels.

Major Success

Delivery of "i-maker", a cutting edge web site development tool that is completely internet based and features a word

processing-like (Java) editor, which enables users to update content without knowledge of HTML.

Corporate Website Build to Order eCommerce Application to configure and sell computers as well as other products and

services.

Budco

Detroit, Michigan (6/95 to 1/98) Internet address: www.budco.com

Budco is a Detroit based marketing services company with $30 million in annual revenue

Internet Strategist / Business Unit Manager - Budco

Built a profitable Internet business unit that developed large corporate Intranet sites for numerous Detroit area

corporations including Ford Motor Company, Chrysler Corporation and Hiram Walker.

Major Success

Development of Interactive Business Unit that achieved $500,000 sales with a 48% profit margin and on-time launching

of all major Web sites

EDUCATION

DeVry Institute of Technology Columbus, Ohio

Bachelor of Science Degree in Computer Science for Business

Daily Review of Interactive Marketing and Technology Research Reports, Case Studies and White Papers -

each morning, I spend 15 - 30 minutes scanning numerous channels news, research and articles to stay abreast of changes

in Online Marketing and IT from sources such as Forrester, Marketing Sherpa, eMarketer and others as well participate in

discussion groups, blogs and conversing with industry leaders on Twitter.

Project Management Training Institute PMP Certification Course - Focused on integration management, scope

management, time management, cost management, quality management, human resource management, risk

management, communications management, procurement management and professional responsibility.

Omniture Web Analytics Courses – Attended several Site Catalyst user training courses as well completed all online

training modules. Coordinated development of advance course (Omniture: Site Catalyst, Discover, Test & Target) for various

groups with in Marketing Associates.

7 Habits for Highly Effective People - Pulte IS leadership team participated in 5 workshops on Steven Covey’s

leadership principles

Oakland University - Web Application Development Courses reviewed: ASP, VB Script, DHTML, CSS, JavaScript, PHP with

SQL database servers and IIS web servers.

University of Michigan, School of Information - The Design, Implementation, and Management of Complex Web Sites,

Course reviewed: Advanced usage of HTML, JavaScript, Perl, and Web Server Integration

Experience with several Software Development Lifecycles: Agile, RUP, RAD, JAD & Waterfall

Software Competencies Include: Adobe CS4 Application Suite: Photoshop, Illustrator, Dreamweaver Microsoft: Project,

Visio, Word, Excel

Online Courses Completed Include: Adobe CS4 Application Suite: Photoshop, Illustrator, Dreamweaver, Fireworks,

Flash, Premiere, After Effects, Sound Booth (Podcasting) and web programming with XHTML, CSS and JavaScript

Certified Google Advertising Professional – requirements include passing GAP exam and verification of client paid

search program management

ASSOCIATIONS AND INTERESTS

LinkedIn Memberships: 313Digital, Automotive Digital Marketing, Chief Marketing Officer Network, Customer Intelligence

and Insight, eMarketing Association, Online Advertising Professionals and Web Analytics Professionals

313digital Marketing Association – featured presenter at “Digital Marketing 101 Boot camp” mentoring program for

advertising agency professionals

10+ years experience as a Husband, Father, Foster Parent and Youth Hockey Coach

Website: http://www.digitalmarketingresources.com

Professional References: http://www.linkedin.com/in/martyterbrack Twitter: digitalmarketng YouTube: c2bdigitalmarketing

Additional Resources: Portfolio: http://tinyurl.com/25hb3zc, Biography: http://tinyurl.com/ohvsee, and Digital Resource Guide:

http://tinyurl.com/yczykbv



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