Marketing Manager
Resume:
Heather Forbes Murphy
**** **** ******** *** ( Chandler, Arizona 85248 ( (602)
August 24, 2011
Company Recruiter: Marketing & Communications Director
Fender Musical Instruments Corporation
8860 East Chapparal Road, Suite 100
Scottsdale, AZ 85250
Dear Recruitment Executive:
Thank you for the opportunity to submit my electronic cover letter and
r sum for the position of Marketing and Communications Director at Fender
Musical Instruments Corporation. Allow me to share how my skills fit your
needs.
Since 1999, I have handled communications, marketing and crisis response
for state and county government. Maintaining relationships with reporters
and assignment editors that are based on trust, timely response and quality
content has led to my success in local, trade or national media.
Developing support materials with a consistent branding strategy is key to
recognition as a market leader.
I have directed the response to H1N1 flu, measles, rabies and other public
health emergencies, development deals, controversial decisions,
power/weather/traffic events and the development of critical infrastructure
for the state. In addition, I provide strategic counsel to elected
officials and management in order to achieve objectives or position issues.
I am an accomplished writer equally comfortable with feature, news or
technical writing.
Soon after my arrival at Pinal County, we launched an entirely new website
as well as a comprehensive branding strategy with collateral materials. I
drew from my many years of agency experience and knowledge of marketing
strategy to strengthen the reputation of Pinal County.
The same qualities that have allowed me to excel in my career would make me
a valuable asset to the Fender Musical Instruments Corporation team. Thank
you in advance for your consideration.
Sincerely,
(sent via email)
Heather Murphy
Heather Forbes Murphy
1740 West Bartlett Way ( Chandler, Arizona 85248 ( (602)
448-6629
Objective
To obtain a challenging position in marketing and communications that will
utilize my proven skills in marketing, media relations, internal/external
communications & crisis management.
Highlighted Experience
More than 23 years of professional experience in marketing, public and
media relations. Extensive background in emergency response
communications, developing public awareness and conveying mission, goals
and objectives through the skillful use of public relations. Accomplished
presenter and communicator with an excellent ability to build rapport with
people of all backgrounds. Strong networker with the contacts, motivation
and reasoning skills to meet any goal.
Career Achievements
Government, Policy & Media Relations
o Plan, organize and direct communications for a county larger than the
state of Connecticut with 11 incorporated cities and towns. From 1990 to
today, the county grew by 109 percent.
o Act as spokesperson and media liaison for complicated issues such as
planning, zoning, growth, development, public health, prosecution and
regulatory compliance in local and national press.
o Launched Channel Pinal, a public/education/government channel and a
YouTube presence.
o Cultivate close working relationships with print, television, radio and
trade media throughout Arizona and the west as well as with prominent
national dailies and wire services. The foundation for all of these
relationships is trust, reliability and responsiveness.
o Work with elected officials and staff to keep them informed of pressing
issues and trends.
o Led branding initiative, implementation of new logo and conformance to
design standards.
o Guided complete overhaul of web and internet presence. De-constructed
and reconstructed website with end-user as focus, targeted content areas
and user-friendly searches.
o Counsel elected officials and staff on responses to media inquiries,
public records requests, etc.
o Served as spokesperson and public face for the Arizona Corporation
Commission and its seven divisions. The agency sets rates and regulates
the operation of all public utilities in Arizona, oversees pipeline and
railroad safety, controls the sale of securities and investments in the
state, including the registration of investment advisers; also registers
corporations and LLCs.
o Supervised media relations and launch of Find Family National Call Center
after Hurricane Katrina landfall, based in Baton Rouge, LA. Joint
FEMA/State of Louisiana operation.
o Write articles, press releases, collateral material and web copy for
government and business.
Marketing & Strategic Planning
o Oversaw and directed website overhaul for Pinal County and the Arizona
Corporation Commission in order to provide more and better information to
consumers.
o Planned, directed and executed branding and managing for results effort
for Pinal County.
o Assisted with launch and elected officials' involvement in the
Commission's investor education and outreach program, including creation
of www.azinvestor.gov.
o Developed and implemented comprehensive marketing plans and budgets for
diverse client group. Businesses are thriving as a result of aggressive
but sensible marketing programs.
o Implemented new programs and planned events to engage citizens, attract
members and engage employees.
Heather Forbes Murphy
1740 West Bartlett Way ( Chandler, Arizona 85248 ( (602)
448-6629
Career Achievements (continued)
Leadership & Management
o Manage the flow of factual information to the public through the media
and consumer groups.
o Build effective teams of creative and subject matter experts within
government roles to effectively serve the public.
o Supervise employees in roles as department head, committee chair, team or
task force leader.
o Serve as liaison between government, outside agencies, client, publishers
and the media to achieve marketing, communications and public affairs
goals.
o 1999 graduate of Leadership West, a prestigious program designed to train
future leaders and acquaint them with the larger issues affecting the
region. Board member and chair of its Growth and Development Committee
from 1999 to 2006.
o Managed member recruitment for 500+ member chamber of commerce. Duties
included overseeing a membership drive and serving as liaison to
membership committee.
Work Experience
Director, Communications & Pinal County, Arizona 9/07 to present
Public Affairs Government
Public Information Officer Arizona Corporation Commission 12/99 -8/07
State government
Owner Southpaw Fine Photos and ImagineInk Ongoing
Photography and creative services
Membership & Marketing Director Metropolitan Club 1/99 - 8/99*
Business Club Sun City, AZ
*Position eliminated after a management change
Marketing Manager Northwest Valley Chamber of Commerce 2/97 - 12/98
Chamber of Commerce Surprise, AZ
Manager of Business Development Millstone Group 12/94 - 11/96
Marketing Communications Agency Princeton, NJ
Manager of Client Services Creative Marketing Alliance 12/92 - 11/94
Marketing Communications Agency Princeton, NJ
Account Executive Lewis Edge & Associates 8/89 - 4/92
Publisher's Representative Firm Princeton, NJ
Marketing Coordinator Intertek Services Corp. 4/88 - 8/89
Quality Control Services Firm Fairfax, VA
Education & Awards
Saint Francis University, Loretto, PA, Bachelor of Arts in
English/Journalism.
o Emergency Management Institute/National Emergency Training Center -
Graduated Advanced PIO Certification, November 2006.
o Adjunct faculty instructor for Public Information Officers, Arizona
Division of Emergency Management. Certified as adjunct faculty since
2006.
o Member, National Information Officers' Association (NIOA).
o Numerous seminars on leadership, team building, marketing, public
relations and advertising.
o Graduated from Leadership West, 1999. Member, Leadership West Board of
Directors 2000-2006.
Contact this candidate