Sales Company

Michael R. Weinman

**** ****** ***., *** *******, CA 90035

310-***-**** ***********@*****.***

Consulting April 2009 -

Present

Teleflora

Consultant (March 2011 - June 2011)

. Reviewed membership retention and recommended changes to reduce member

churn

. Analyzed customer lifetime value of technology customers

. Recommended changes in financial reporting to owners

Marketingprofs.com

Contract CFO (April 2009 - February 2011)

With 350,000 active users, Marketingprofs.com is the leading online

publisher of educational material designed to help marketing professionals

stay current in a rapidly changing landscape. This captive audience

enables Marketingprofs to generate advertising revenue from national

companies such as Citrix, Constant Contact, Marketo, and Lyris.

. Increased 2010 cash flow from by over 100% through a company wide

restructuring

. Identified key business drivers and created operational dashboards to

measure performance

. Moved the company from an expensive outsourced accounting solution to

QuickBooks

West Coast Custom Rooms May 2005 -

March 2009

Owner/President

West Coast Custom Rooms is a home improvement company specializing in the

sale and installation of pre fabricated aluminum patio enclosures and

covers. In 2006 we were the largest supplier in Home Depots SFI program

and were Vendor of the year.

. Increased sales by increasing and improving lead generation efforts

. Reduced cycle time from sale to completion by reengineering internal

processes

Teleflora LLC

January 1990 - June 2004

CFO/COO (June 1996 - Jun 2004)

Teleflora is the largest B2B service provider for retail florists in North

America With $350MM in sales and over $90 MM in EBITDA, Teleflora was

the most profitable company in Los Angeles billionaire Stewart Resnick's

privately held Roll family of businesses.

. Achieved double digit annual profit growth over the last 12 years

. Acquired and integrated five companies from 1997 to 2001

. Represented the company in fund raising, including a $125MM line of

credit

. Directed the company's expansion into technology products and services

. Migrated company from legacy mainframe system to a Lawson ERP solution

. Recruited and retained executives in finance, technology, operations,

and service.

. Managed 5 direct reports and a total of 600 employees

CFO (June 1994- June 1996)

. Reporting to the President, with responsibility for all finance and

accounting operations, credit and collections and information systems

. Determined and drove organization strategies to increase profitability

. Shifted business focus from reactive to proactive

. Grew profits 150% during this time, achieving record levels in 1995

and 1996

. Restructured MIS organization to align its goals with rest of the

organization

. Reduced credit review process from two weeks to one day

. Improved cash flow through accelerated collections

. Managed six direct reports and at total of forty employees

Other Positions Held February 1990-

June 1994

From February 1990 through June 1994 I held a number of operational and

financial positions with increasing responsibilities.

Education:

Tulane University, M.B.A., 1989

Louisiana State University, B.S. Finance, 1987

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