Project Manager Marketing

Resume of Sara Moradian

***** ********* ***** #*. ******* Oaks, CA 91423

Email: ************@*****.*** Phone: 818-***-****

LinkedIn Profile: http://www.linkedin.com/in/saramoradian

Summary of Qualifications

. Excellent verbal and written communication skills

. Ability to multitask and prioritize assignments

. Extremely detail oriented and precise in any work situation

. Expert in marketing and advertising for the Internet/Ecommerce

industry

. Self-motivated with the ability to work well under pressure

. Excellent organization skills

Professional Experience

Marketing Operations Manager 12/2009-

Present

CREDITREPORT.COM, an EXPERIAN Company- Calabasas, California

. Support the marketing department for cross-selling and other

initiatives to monetize site traffic such as new ad space and

interstitial pages

. Responsible for generating revenue from existing customer base by

creating new opportunities and managing projects in their entirety

. Increase revenue in new or existing channels based on research and

knowledge of company's goals

. Coordinate and provide sales support to marketing department,

including Lead Generation, Affiliates, SEO and Search Managers

. Ensure all marketing related projects have been completed in a timely

basis by acting as a liaison between Marketing and Product

Development, Engineering and Quality Assurance departments

. Stay on the cutting edge of marketing best practices by gathering and

filtering new ideas from customers, colleagues and other experts.

Communicate and share best practices with customers and prospects

directly and over social media

. Supervise and contribute to social media department for all online

activity including, Facebook, YouTube, Twitter, and LinkedIn

. Manage and assist with all online campaigns including but not limited

to Display, Emails, Affiliates, SEO and Search with usage of

different programs such as MediaPlex and StrongMail

. Leverage organizational skills to assist the Marketing department in

an extremely fast-paced and successful ecommerce environment

. Identify initiatives that can generate more department efficiencies

and streamline communication intra and inter departments

Advertising Traffic Manager

9/2006- 12/2009

EDMUNDS INC.- Santa Monica, California

. Used Dart for Publishers (DFP) ad serving system to traffic and test

creative, schedule and target ad campaigns, generate tracking codes,

adding and updating sites and content categories and provide reporting

. Managed General Motors (GM) partnership which generated in $30 million

bonus by trafficking, troubleshooting ads, and consistent monitoring

and reporting

. Used internal workflow systems to communicate with different

departments and facilitate campaign launches

. Supervised outsourced trafficking team to ensure proper set up and QA

of campaigns

. Interacted and coordinated with Production, Creative Services, QA,

Account Management and Inventory Management departments to ensure

flawless advertising product executions

. Handled troubleshooting issues with ads, campaigns and site, and

interacted with rich media vendors as needed to resolve issues

. Trained Dart for Publishers (DFP) to employees in various departments

. Provided feedback for current workflows, participating in pre and post

launches, providing input for new ad products, and ensured all

departments were aware of upcoming changes

Marketing Manager

9/2004 to 9/2006

HOSTWAY (formally Affinity Internet Inc.)- El Segundo, California

. Planned and oversaw the advertising and promotion activities

including print, electronic, and direct mail avenues

. Provided input and ideas to increase traffic flow and expand online

marketing efforts for company's three websites

. Edited, wrote and reviewed content for marketing materials such as

emails, website, postcards, etc

. Created online marketing campaigns using Google AdWords, Yahoo and

MSN

. Advanced knowledge of search engine marketing (SEM) and

optimization (SEO)

. Worked in an active role as online project manager during launch of

company's new website

. Led, influenced, communicated, and interacted with people at all

levels within the company

Marketing Coordinator

9/2003 to 9/2004

NERO, INC.- Glendale, California

. Developed advertisements in print media

. Managed monthly email campaigns, including creation of copy and

promotion

. Interacted constantly with Creative team and Developers for all

marketing campaigns

. Created, updated, and revised company's website

. Supported Director of Marketing with ideas and upcoming marketing

events

Education

Bachelor's of Science in Business Administration, emphasis in Marketing

California State University - Long Beach, California

Computer Skills

. Certified for Dart for Publishers (Dart DFP) for advertisements

. Skilled user of MediaPlex for advertisements

. Completion of Google AdWords training

. Excellent MS Windows and office software including Word, PowerPoint,

Outlook and Excel

. Advanced knowledge of JIRA for projects

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