Harold E. Taitt
Maple Grove, MN 55311
**********@*****.***
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Product Management / Marketing / Strategic Planning / Business Consulting
Summary of Qualifications
Progressive leadership and consulting experience in developing marketing
strategies in the pharmaceutical and medical device industries in US and
international markets. Currently pursuing doctorate in Healthcare Services
with specialty in Health Management and Policy but seeking a consulting or
other position in Healthcare Policy with an innovative and global company.
Related Professional Experience and Accomplishments
Ph.D Candidate: HealthCare Services; Health Management & Policy.
2010 -
Completed Graduate Certificate in Healthcare Services and expect
completion of PhD in Spring 2013
Positive Perceptions Inc. 2007
- 2010
Executive Director: Provided Business Development & Growth Consulting
Services
. Revised and restructured existing business models based on current and
evolving market dynamics
. Developed advertising and promotions messages, tactical and long term
business strategies.
. Directed the design, development, and implementation of new program
offerings to meet minority and women's market needs and achieve
corporate business objectives.
. Monitored performance and recommended initiatives necessary to improve
competitive positioning.
BlueCross Blue Shield of Minnesota 2006-2007
Senior Product Consultant
. Direct the design, development, and implementation of new
product/program offerings
. Monitor product performance and oversee initiatives necessary to
improve competitive positioning.
. Provide consultation to legal, regulatory, health management and
information systems staffs regarding product requirements.
. Support clients in understanding intricacies of decision support
software and its implementation
Scanlan International Inc.
2004 - Dec 2005
Single Use Business Unit Manager: Managed a product line of 16 surgical
instruments
. Hired to bring leadership and focus to an underperforming division.
Improved sales effectiveness, brand awareness, the ability to compete
with lower priced competitors, changed sales rep incentive plan, and
increased distributor enthusiasm. Overall, changes led to exceeding the
2005 projections by 2%, the first time the division had made sales plan
in 4 years.
. Modified the manufacturing, sterilization, and packaging systems in
Japanese market. These implemented measures led to an increase of 19% in
Japanese product sales in 4 months, reversing a 47% decline.
. Formed partnership with world-renowned cardiothoracic surgeon and
product development to develop a new product prototype. Conducted a
worldwide trial-launch with selected surgeons to ensure product addressed
market requirements.
. Support senior management in formulating and executing strategy and
planning activities
Medtronic, Inc.
2000 - Dec 2004
Product Marketing Manager - Neurological: Managed implantable infusion
pump products
. Managed worldwide product launch process from concept through
commercialization, sales rep training, post launch and market exit.
. Developed/executed marketing plans, created educational, product
support tools, and promotional materials.
. Worked with several key surgeons in developing a new implant technique
to reduce catheter complications,
. Managed market research project to measure patient satisfaction and
effect of implantable pumps on patients. Conducted a series of patient
focus groups in 5 different states. Tabulated and discussed responses
with marketing team and product development.
St Jude Medical, Inc.
1998 - 2000
Marketing Manager; Mechanical Heart Valve
. Managed worldwide launch of new mechanical heart valve from concept
through post-launch
. Lead and trained Asian sales force during transition from distributor to
direct sales system
. Evaluated product marketing and sales needs on a global basis, developed
and managed the execution of marketing plans and budgets.
. Worked closely with manufacturing, sales and distributors globally to
prepare annual, quarterly, and monthly product forecasts. Analyzed
variances and recommended corrective actions to minimize future back
orders or potential obsolescence.
Merck & Company, Inc.
1990 - 1997
National Project Coordinator (1996 - 1997)
. Developed marketing and sales strategy for 4 products. These strategies
strengthened physician/sales rep relationships, increased rep. access
time by over 20%, and increased annual prescription volume by >10%
. Responsible for Medical/legal review and approval of promotional sales
materials.
. Responsible for district manager power-point sales training materials
Health Science Associate (1993 - 1996)
. Scientific information resource for key thought-leaders in the areas of
CV (hypercholesterolemia), endocrinology; and urology
. Secured access to important physicians for sales reps based on the
established relationships
. Increased requests for bone density measurements and info about
osteoporosis impact by 50%
. Exceeded prescriptions for osteoporosis therapy by 4% in the first year
after launch.
Pharmaceutical Sales Representative (1990 - 1993)
Promoted hypertension, high cholesterol, ophthalmic, metabolic bone
disease, and orthopedic products. Received 3 awards of excellence for
outstanding service and dedication to physicians
Board of Directors: Tasks Unlimited Inc. (TUI)
1999 - Present
. Executive Board member & President of the TUI Building Services
Committee: 2005 - 2008
. Tasks Unlimited provides supported employment, housing, and recovery
services for over 350 people with mental illness to help achieve a full
life with the rights and responsibilities of adults.
Educational Profile
PhD Candidate - Health Services, Walden Univ. Expected completion 2013
Graduate Cert. - Health Services Mgmt, Keller Grad. School of Mgmt, DeVry
U. (GPA 4.0)
M.B.A. - Finance & Strategic Management, Carlson School of Mgmt, U of MN
(GPA 3.4)
B.S. - Agricultural Business Administration, University of Minnesota (GPA
3.5)