Jeanne Leung-Handa
Campbell, CA 95008
E-mail: ***********@*****.***
Summary
Objective: A valued tradeshows and events management position where my
independent self-starting style, delivering results, and experience will
add value for the company.
. 11 years of experience in marketing
. Manager of tradeshows and events responsible for the development and
execution of event operations strategies designed to demonstrate
Intersil's overall corporate objectives and operations
. Sole responsibility for all business and financial matters with an annual
budget of nearly $2M
. Negotiated with vendors and other parties to reduce costs and saved
$90,800,000 in the Corporate Tradeshows and Events budget
. Successfully executed, managed, and integrated six Intersil acquisitions
into tradeshow plans seamlessly in the past 1.5 years
. Manage vendors relations including designing the layout, organizing
partners, technical demos from the product lines, onsite
installation/dismantling of exhibit, managed timelines for all events
deliverables
. Independently developed and managed the tradeshow program within the
product line by utilizing my organizational skills and self motivating
style to create processes and procedures for attending shows, managing
budget for expenses and logistics, and evaluating show effectiveness
. GrandAM Road Racing Sponsorship: managed $200,000 promotional race
program for customer meetings with CEO/executive management team,
internal Intersil sales team, and onsite coordination on race day with
customers
. Collaborated with public relations manager to ensure that speaker and
editorial meetings was consistent with overall corporate messaging
strategy
Professional Experience
03/06- Present Intersil Corporation - leader in the design and
manufacture of high performance analog semiconductors
Corporate Tradeshows and Events Manager
. Works with VP, GMs, and senior product line marketing
managers to establish strategic plans and business
objectives for 20 annual trade shows and events
o Research and evaluate all global trade show and
event opportunities in the high performance analog
market
o Determine which events correlate with each
business unit's long-term marketing goals
o Establish strategy to effectively reach desired
business objectives at each event
o Provide metrics of action plan and success for
continual improvement
. Manage all operational activities related to successful
execution of trade shows and events strategy
o Manage activities of 5 departments through GMs, &
VPs, and product line managers who exercise full
supervision in terms of costs, process, and
staffing.
o Project manage activities to ensure deliverables
are completed on time
o Ensure successful execution within budgetary
guidance
o Train representatives in preparation for event
o Provide detailed schedule of duties and
responsibilities for all personnel attending trade
show
o Travel extensively to provide on-site event
management
. Manage and design construction of a new booth with in-
house designers as well as managing external vendors to
ensure that trade show presence is an extension of
overall corporate branding strategy
o Negotiate pricing with booth designers and vendors
and sign contracts
. Manage external promotional vendors and corporate estore
to ensure timeliness of deliverables for collateral and
promotional products
o Make strategic decisions regarding level of
participation at each event to ensure that all
business objectives are met within the annual
marketing trade show budget of $1.3 million
o Make strategic decisions in managing biannual
international sales conference with an operational
budget of 1.5 million.
o Manage annual International Engineering Conference
with an operational budget of $100,000.
o Establish and assure adherence to budgets,
schedules, work plans, and performance
requirements.
o Make cost analysis (including location evaluation,
variable travel expenses, etc.) of all sales
regions worldwide for the international sales
conference.
o Negotiate pricing with all event locations and
sign contracts on behalf of company
10/04-03/06 Airmagnet - Leading enterprise wireless LAN security and
management solutions
Event Manager
. Organized and executed event management for corporate
and channel events
. Developed and maintained annual tradeshow calendar
. Negotiated agreement terms with trade show organizers to
ensure premium both position /signage at shows
. Managed internal financial processes such as vendor
payments, purchase requests and check requests
. Created and maintained overall direction, guidance, and
scheduling for all trade shows and event activities
(logistical implementation support materials, booth
staffing
. Managed all communication, paperwork and files
associated with show/event related arrangements (secure
booth space, order furnishings, shipping, and staff
planning)
. Planned, suggested, produced and maintained inventory of
promotional items
. Managed online ordering system and the distribution of
collateral
. Tracked and measured post show evaluations and leads
9/03- 10/04 Hyperion Solutions - Leading provider of business
intelligence solutions
Marketing Specialist
. Managed department budget including submitting purchase
orders in Oracle, tracking invoices and expenses, etc.
. Created presentations in MS Powerpoint and edited BI
Campaign papers
. Oversaw outside vendors, analysts, publication
magazines, and writers for white papers and customer
stories, etc.
. Managed the updating of two Brio-Hyperion demo CD's and
the creation of a micro-site
. Coordinated the creation of sales collateral and
marketing materials
. Setup and Managed online collateral system
6/01 - 9/03 Portal Software - Leading telecom billing solution
provider
Marketing assistant (contractor)
. Assisted in marketing campaigns and leads generation
programs
. Created press kits for analysts and news media
. Managed marketing contact information in corporate database
07/00 - 05/01 Mobilesys - Global provider of SMS infrastructure
services
Marketing Coordinator
. Oversaw department budget, tracked invoices and expenses
. Managed selection process for outside vendors and suppliers
. Drove partnership promotions, such as joint events and
trade shows
. Maintained sales collateral and marketing materials
. Supported the VP of Marketing in developing presentations
to key customers and partners
Education: University of California
B.A., Administrative Studies (business concentration),
March 1993
Skills: Proficient in Microsoft Office
Fluent in Chinese (Cantonese)
References: Available upon request