Loretta A. Smith
** ******** ***** . ********, ** 10913
**************@*****.***
C: 646-***-****
Professional Experience
MediaCom - New York, NY September
Manager, Office Administration/ Meetings & Events
Coordinated employee special events including weekly breakfasts and evening
receptions, quarterly and holiday events. Managed $1500,000 event budget
Directed building management, engineering and maintenance staff on all
office HVAC, electrical/plumbing and facilities operations.
Team lead of Emergency Management, Life Safety and Evacuation team
Hired and managed administrative staff of 16, which included 4 Executive
and Global Admins, who handled 24 client account teams and 9 departments.
Responsible for annual $750,00 + administration budget.
Developed and administered HR on-boarding presentations for all new hires,
work station setup and anniversary program
Developed administrative T/E, travel, office procedures. Tracked days
staffs in/out days
Negotiated vendor contracts, stationery/supply purchasing, outsourced
administrative services
Co-coordinator for company relocation of over 450 employees from 9 floors
to 3 to new cross-town location, adhering to strict time lines, building
codes and stringent budget
Logistic coordinator for executive, global and new business meetings,
events, webinars and multipoint video conferences
IT liaison for company phone system, AV, internal TV system
Managed 4,000 square ft of roof-top and company conference space and 16
conference rooms
Led organization's community Social Responsibility initiatives working with
Dress For Success, Children's Health Network, NYC Beautification
Initiative, Coats for Kids
Developed and wrote content for MediaCom's internal TV system and
administration intranet
CBS Radio - New York, NY (Freelance) May
2009 - September 2009
Account Project Manager
Coordinated 100 promotional marketing events in 40 markets for a $8 million
integrated radio campaign working with senior radio sales, client and
advertising executives
Managed logistics, merchandise distribution and all details of promotional
event for client and radio stations with post analysis reporting
Responsible for Extranet uploads for event recaps, spot testimonials and
event logs
Interep National Radio Sales - New York, NY
September 1987 - November 2008
Exec. Administrator/Marketing Coordinator for Vice Chairman/CEO and
President 2000-2008
Provided senior level executive support to the Vice Chairman/CEO and
President/COO of a leading national radio sales and marketing firm with 17
offices and over $800 million in sales.
Managed heavy phones, Lotus Notes and Outlook calendar, e-mail and drafted
business correspondence, press releases and presentations. Responsible for
complex travel itineraries both domestic and international including hotel
and land coordination. Managed monthly expense reporting via Concur
Reporting System.
Coordinated client, executive, and Board of Director meetings, company-wide
video conferences and conference calls. Represented executives when
unavailable for meetings, events, and calls.
Spearheaded marketing and corporate communication events that supported the
company's strategic goals by increasing company's presence in the digital
and radio arena. Responsibilities included logistic planning, budgeting and
ROI reporting.
Responsible for an annual corporate communications budget of $700,000 and a
$1.2 million contributions and membership budget.
Traveled domestically to coordinate strategic company meetings, NAB, RAB,
NABOB, CRS and AAAA conferences, and other events, conventions and forums.
Travel 10-15% annually.
Member of Executive team during company's financial reorganization,
responsible for administrative duties, internal communications and lead
contact for clients, vendors and trade press. Worked diligently with
bankruptcy law firm, investment banking firm, and bankruptcy public
relations firm throughout filing process.
Maintained company's internal intranet and website. Responsible for all
content including executive communications, company announcements,
articles, marketing collateral and sales tools. Managed web, graphic
design team and free-lance journalists.
Sr. Executive Assistant - President/Marketing and Communications
1992- 2000
Arranged corporate travel and meetings by developing itineraries and
agendas; booked land transportation; arranged lodging and meeting
accommodation
Completed projects and special assignments by establishing objectives;
determining priorities; managing time; gaining cooperation of others;
monitoring progress; problem-solving and making adjustments to plans
Compiled press release materials, mailings, events and press luncheons
Created monthly press clipping book and tracked all press coverage
Sent out press releases over the Business Wire
Developed and implemented employee incentive programs
Coordinated Forums and Seminars for over 350 attendees
Managed data bases, registration, mailing and follow up
Previous Administrative Roles
Interep National Radio Sales - New York, NY September
1987 - September 1992
Executive Assistant - President/COO
McGavren Guild Radio - New York, NY March 1985 -
September 1987
Executive Assistant - Sr. Vice President/Regional Manager
Skills
Proficient in Microsoft Office, Word, Excel, Power Point, Outlook, Lotus
Notes, Concur Expense Reporting Management Program, Amex Travel, Fire, Life
Safety Trained
Memberships
American Women in Media (formerly AWRT)
Meeting Planners International, Certified Meeting Planner (CMP)
Joplin Tornado Relief Team - Joplin, MO