Manager Development

Jocelyn Foster

**********@*****.*** – ***** Elk Mountain Way, Broomfield, CO 80020 – 303-***-****

Profile

Digital Marketing Manager

Experienced in the development and execution of integrated marketing campaigns.

Highly analytical with the ability to recognize and respond to consumer trends and market research.

Consultative approach to internal and external relations, demonstrating excellent interviewing and listening skills,

accurately translating strategic vision into results.

Exceptional creative design sense, guiding development of persuasive, integrated brand identities and marketing

campaigns.

Recognized by managers, clients, and colleagues as an innovative, focused performer who continually exceeds

expectations in demanding environments.

Experience

WHITEWAVE FOODS, Broomfield, Colorado, Contract Position, 6/08 – Present, multiple contract extensions based on performance

Digital Marketing Manager: International Delight

Managed multiple components of $30M marketing budget, including social media, CRM and website redesign.

Managed overall strategy, execution and reporting of all social media platforms including CoffeeTalk (online community),

Facebook and CRM.

Launched CoffeeTalk community, including blogger selection, editorial calendar development and promotion. Led double

digit growth of CoffeeTalk membership for 7 consecutive months post launch.

Managed CoffeeTalk community on a day to day basis, including twice monthly newsletters (33% open rate), community

participation, content monitoring, ongoing blogger selection, live chats and Twitter parties.

Managed editorial calendar and day to day community management of International Delight Facebook page, with

consistent growth across key measures. Managed Barista blogger, including content development and Facebook

integration.

Created and executed multiple Facebook campaigns with limited funds including month long “Coffee Break” postings and

the Traveling Barista short videos demonstrating how to make great cups of coffee while on the road.

Led CRM development and execution, with 26% avg. open rate, 12% click rate and 47% click-thru rate, exceeding CPG

industry standards.

Managed day-to-day relationships and budgets with agency partners and internal creative services team.

Associate Brand Manager: Silk, International Delight, Fruit2day

Leading Silk Pure Almond positioning research, seeking to define a point of difference within category to drive loyalty.

Managing the national launch of Silk Pure Almond Unsweetened Vanilla at key customers. Includes formula development,

consumer testing and sales tools.

Leading formula development and national launch of 5 Silk Soymilk and Silk Pure Almond aseptic SKUs.

Managed the commercialization of top selling International Delight Sweet Butter Cream, Limited Edition SKU, including

formula development, package development and consumer testing.

Managed the development and execution of multiple components of Fruit2day’s $14M marketing plan for IRI test markets,

customer lead markets and national launch.

Managed agencies through creative development and launch of Fruit2day web site.

Led the development and execution of Fruit2day co-marketing tools and POS for top tier customers.

Led award winning package development for 9 SKUs of Fruit2day including nutrition pane l development, recycling

regulations and legal review.

Jocelyn Foster

Page 2 – **********@*****.*** – 303-***-****

CATALYST COMMUNICATION, Boulder, Colorado, 2006 – 2008

Account Supervisor: Trek Bicycle Corporation

Managed the development and execution of national promotions for Trek retailers, including direct mail, web and radio.

Selected and managed outside agency responsible for creative development of promotion mailers.

Managed the development and execution of sales collateral utilized by Trek Reps.

Managed the day-to-day account, responsible for all aspects of the client relationship across multiple disciplines at Trek.

Recognized by Trek as raising the overall level of creative, integrating Trek retailer identity with Trek’s overall brand

identity.

Successfully managed work scope and budgets, consistently coming in under budget and on time.

IDEE-FORCE COMMUNICATIONS, Denver, Colorado, 2005 - 2006

Account Executive: Cherry Creek Arts Festival, Navis Logistics Network, Flying Dog Brewery and Wheeler Opera House

Managed the development and execution of integrated marketing campaigns including television, radio, web, print, direct

mail, media planning, research and buying for multiple clients.

Managed the development and execution of B2B and B2C direct mail programs in multiple markets for national franchise.

Developed and executed public relations campaigns including press release development and media relations for multiple

clients.

Developed and managed work scope, budgets and billing for multiple clients and projects.

THE INTEGER GROUP, Lakewood, Colorado, 2004 – 2005

Account Executive: Procter & Gamble, Home Care: Swiffer and Mr. Clean

Managed the development, execution and budgets of North American in-store point of sale tools and displays for new

product launches across multiple channels.

Developed client briefs and presentations for top ten North American retail customers including Wal-Mart, Target, SAM’S

CLUB, Canadian Tire and Safeway.

Assisted in the development of Customer Marketing Sales books, a B2B tool used to announce product launches to sales

force.

Attended and participated in Brand Summits and onboardings as representative of agency and account team.

Developed and managed work scope, budgets and billing for multiple clients and projects.

Additional Experience

THE DENVER ATHLETIC CLUB, Denver, CO

Promotions Coordinator

THE SULLIVAN GROUP, Denver, CO

Graphic Designer/Copywriter

Education

Bachelor of Science, Art, concentration in Graphic Design and Sculpture, Eastern Oregon University

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