AMY OGUNTALA, PMP

ASHEVILLE, NC *****

T 215-***-****

E abgtnh@r.postjobfree.com

Operations and Project Management Team Development

PROFILE

Proactive, with Personality! Unruffled. Focused on results. That’s what comes with my 10+ years in Operations

and Project Management. I have the background and expertise to deliver over expectations…even under fire. I

have successfully led and coordinated assignments ranging from short term, 5-person pilot projects to enterprise-

wide initiatives leading to strong and sustainable business growth, improved performance, and organizational

consistency.

ID 1490696 PROJECT MANAGEMENT INSTITUTE

PMP CERTIFIED M EMBER

VALUE OFFERED

M ATRIX

Systems Design & Management Project Management

High Impact Presentations Needs Assessment Team Building, Mentoring & Leadership

Process & Performance Improvement Regulatory Compliance Management New Market Entry Content Strategy

Market Research Program Analysis Contract Negotiations & Management Operations

Product Education Proposal Development Training & Instruction Vendor Management

Strategic Marketing Campaigns • Budgeting & Financials Interactive Strategy

EXPERIENCE

Freedom Mortgage Corporation, Mt. Laurel, NJ, 2000-Present

Operations Manager

Business: Full-service mortgage bank originating conventional and government loans with over 100 locations across 50 states.

Selected Projects: (i) Develop business unit from inception to fully functioning operation supporting staff of 40.

(ii) Design curriculum and develop training program for new products and systems. (iii) Develop sales, processing,

underwriting and closing workflow processes.

Actions and Significant Results:

Initiate, research, plan and execute the procurement and contract management of third party vendors

including technology, marketing, and equipment; collaborate with over 80 investors to execute business

development initiatives nationwide.

Developed standardized project and operations documentation, and trained team members from cross-

functional departments to implement processes and ensure consistent utilization of project plans, actions

item list and business requirements.

Manage the accounting, cost analysis, billing and canalization of programs to determine value, expense

and worth of tactics for future levels of funding. Efforts resulted in reduced marketing cost per unit by

17%.

Conducted multi-department gap and task analyses and developed collaborative process including the

establishment of Quality Assurance procedures resulting in improved turnaround time by 5 days.

Additional Focus and Contributions: Manage and direct all project, operations and business development

functions including implementation of systems and procedures; budget forecasts and targets with a dual focus on

increasing market share and margin; marketing initiatives and new product rollout with full financial management

and accountability.

- Continued -

EXPERIENCE

(cont’d)

SMTR Marketing, Holland, PA, 2006 - 2008

Project Manager

Business: Start-up boutique digital and interactive marketing firm specializing in lead generation catering to lending industry.

Primary Challenges: (i) Oversee website development utilizing organic search engine optimization for lead

generation. (ii) Develop strategies to maximize lead generation and quality. (ii i) Produce relevant industry

updates/information for marketing direction.

Actions and Significant Results:

Directed research, design, development, and deployment of deliverables. Worked/consulted with design,

technical and legal group on development of design, user experience and content.

Oversaw the creation, implementation, and management of digital media strategy to build permission

marketing programs to connect company with consumers; resulted in increased lead-to-sale conversion

ratio by 50%.

Explored competition firsthand through extensive secondary and unearthing primary research -

performed continued market analysis/environmental scanning to implement best practices and

identify/propose areas of opportunity for lead generation. Sculpted discussion guide and generated 360

conclusive report.

Additional Focus and Contributions: Employed deep knowledge of internet lead generation market to oversee

marketing initiatives and project selection. Management spanned creative concept to preliminary site design,

architecture, implementation and continued evaluation.

*Earlier roles include inside sales, team lead and call center operations.

SOFTWARE TECHNOLOGY

Advanced Microsoft Office Suite: Word, Excel, Outlook, PowerPoint, Access, Publisher, Project, Visio HTML

Adobe: Acrobat, Captivate, After Effects, Photoshop Camtasia Studio Goldmine WordPress

Calyx Point Encompass Desktop Underwriter Loan Prospector Prophet

Social Media Platforms/Metrics Web Conferencing Platforms

COMMUNITY INVOLVEMENT EDUCATION

SCORE, Asheville, NC Temple University, Philadelphia, PA

Volunteer Business Counselor, 2010 Bachelor of Business Administration, 2009

Concentration: Marketing

PC Age Network Engineering Institute, Edison, NJ

Network Administration/Engineering, 2000

To learn more, find me on LinkedIn at www.linkedin.com/in/amyoguntala or scan the QR code below.

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