Sales Marketing

KERRY DONOVAN

*** ********** ******

Newburgh, NY 12550

Phone: 845-***-****

Alt: 845-***-****

**@************.***

Goal

To gain a position in digital content creation and management where my

experience in journalism, communications and marketing in both traditional

and digital media supports the growth and success of the organization.

Professional Experience

DONOVAN MEDIA STRATEGIES, Newburgh, NY (2003 - Present)

Business Strategy and Marketing Consultant

Utilize integrated marketing, social media and public relations programs

enhancing consumer traffic/impressions, driving sales growth for a diverse

group of regional clients and industry sectors:

Government: Orange County Chamber of Commerce (2010-2011)

Content Creation vendor for the Chamber's Facebook Page, adding

administration of Twitter, and e mail marketing October 1. Developed long

term digital communications program for this Top Ten New York State

Chamber of Commerce. Photograph, shoot video, record audio, and curate

digital communications for digital platforms. Drove Facebook post views up

3000% in three months.

Automotive: Chrysler LLC, BBDO Detroit, NE Business Center (2006-

09)

Drove Jeep test drives with event activation programs at West Point (Hudson

Valley), Lincoln Center (NYC) and Citi Field (Queens, NY).

Institutional: San Miguel Academy, Newburgh NY (2010)

Created a PR campaign with placements in the New York City Metro and Hudson

Valley regions for a private secondary school.

B2B: Atlas Star Copiers & MFP's (2011)

Implemented social media strategies to support the growth of the Hudson

Valley's Sharp Copiers and MFP's Sales and Service firm.

Political: Numerous Candidates (2002, 2004, 2005,

2008)

Created campaign advertising programs and social media platforms that

supported upset victories in upstate NY political contests (county wide

and regional offices)

CABLEVISION NEWS, Hudson Valley (February 2011-Present)

Producer, Part-Time

Develop news reports, write and anchor television newscasts for News 12's

Hudson Valley News Service. Develop content and Host Public Affairs

Programming for Cablevision Hudson Valley and CT.

FOCUS MEDIA, Goshen NY (May 2009 - May 2010)

Director of Marketing

For full service Regional Advertising Agency (Mid Hudson Valley) managed

business development programming and lead all sales efforts

. Developed the social media platforms seamlessly extending Focus

Media's marketing beyond print and direct mail to build brand

awareness and support online search.

. Generated a 60% gain in Hispanic student registration for SUNY Orange

Community College with a Spanish language direct mail campaign

supported by print piece distribution at neighborhood retail

locations.

. Developed a short-term campaign that raised $31 million in new

deposits for Walden Savings Bank.

. Brought new customers to a regional restaurant chain by integrating

Facebook, new outdoor creative and a mobile web site directing diners

to an online reservation system.

PAMAL Broadcasting, Beacon NY (January 1997 -

May 2009)

Account Executive

Sell all manner of advertising, promotions, and events for two regional FM

Radio Stations (WSPK and, WHUD) that serve businesses in the northern NYC

Metro north to the Catskill Region of Upstate New York

. Developed year-long campaigns to reach and motivate teens and working

women on behalf of Planned Parenthood Mid Hudson Valley,

Westchester/Rockland, Nassau/Suffolk. Created and deployed integrated

broadcast, web, and mobile marketing (text) campaigns targeting low-

income working women and teens.

. Created integrated marketing programs for automotive clients [Toyota

Scion, Hyundai, Mitsubishi, Chevrolet, etc.) built around concerts,

contests and car shows and their digital assets.

. Ad creative helped drive Hyundai to 9% of all new car registrations

for Dutchess County NY.

. Developed marketing platform generating over $100,000 per event for

the annual KFest Concert.

Previous Experience

Multiple roles in Broadcast Journalism in Television and Radio (small to

medium sized markets) included:

. Television News Anchor and Reporter

. Radio News and Personality

Education

Ithaca College, Ithaca, NY, B.S. Communications

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