Sales Marketing

Janet L. Ashley

**********@*****.*** 847-***-****

QUALIFICATIONS SUMMARY

Results-oriented professional with over 25 years of distinguished

performance in marketing and sales support. Exceptional organizational and

project management skills proven for delivering multiple projects on time

and within specifications. Experienced in the planning and execution of

tradeshows and customer events (meetings, seminars, webinars) in keeping

with the vision and focus of the company. Proficient in developing

procedures and policies that align with business goals and objectives.

Proactive team member with ability to work independently as well as with

key players and department co-workers through building strong and lasting

business relationships.

Core Strengths

? Relationship Building ? Meet goals and

deadlines in a timely manner

? Project Management ? Event Planning &

Execution

? Operational Streamlining ? Excellent

communication skills, both written and verbal

? Strong ability to effectively multi- task ?

Professional and energetic work attitude

in a fast-paced office environment

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EXPERIENCE

Meridian Group International, Inc. Deerfield, IL

6/04 - 6/11

Privately held, Meridian is a parent to a group of companies (Meridian

Leasing, Meridian IT Inc., MAC Source Communications, Meridian IT Limited,

Concat and Tardis) delivering targeted IT solutions and innovative

financing/leasing capabilities around the world with operations in the USA,

UK, Australia and Germany.

Marketing Specialist 5/06 -

6/11

. Assist with implementation of overall strategic marketing plan across all

Meridian companies

. Liaison to maintain relationship with vendors (copywriters, trade show

booth, designers, printers, etc.)

. Plan and execute marketing initiatives activities including tradeshows,

seminars, webinars, print, electronic media, direct mail, and signage

. Manage all trade shows including: developing policies and guidelines for

booth staff, set up/tear down of the booth, negotiating with venues,

coordinate booth staffing assignments with sales representatives,

shipping marketing and sales materials, manage resulting leads and

provide summary recap of each show to justify ROI

. Serve as additional on-site staff at tradeshows as the "face of the

company" to assist sales reps in converting prospects into leads

. Research, evaluate and provide recommendations for exhibiting at specific

industry tradeshows

. Manage company sales meetings and company-sponsored events

. Assist with maintaining consistent corporate image throughout product

lines, promotional materials and events

. Work with Marketing Manager & Business Development Specialist to

coordinate and schedule all marketing campaigns, including: seminars,

webinars, tradeshows and customer events

. Utilize internal Website Event Online Registration System and

Salesforce.com (CRM) tools to set up and track each event on the

company's website

. Evaluate and summarize all marketing initiatives to provide post-event

summary recaps tracking results including: expense analysis, cost-per-

lead, and recommendations for future campaigns-(i.e., lessons learned,

things done well, things to improve, etc.)

. Order and track inventory of marketing collateral (premiums and sales

literature)

. Assist with the launch of a marketing internship program beginning in

2006 by developing internship program guidelines and policies used to

continually evaluate and evolve the program. Manage the marketing

department's interns by prioritizing their project list and supervising

their progress on each project or task on a weekly basis

. Develop and maintain procedures and task lists for Marketing Specialist

position

Janet L. Ashley

**********@*****.*** 847-***-****

Comtech Group Inc. USA Deerfield, IL (Company Acquired by Meridian Group

International, Inc.)

6/04- 5/06

Comtech Group was recognized as an IBM( Premier Business Partner delivering

integrated computer hardware, software and communication technologies for

small to medium-size businesses. Comtech Group was acquired and merged

into Meridian IT Inc. as a Meridian Group International, Inc. company in

2005.

Regional Sales Assistant

. Develop and manage key projects, systems, processes and administrative

functions

. Manage group travel, meeting planning tasks and sales meeting materials

preparation

. Assist with projects, presentations and planning for Regional VP Sales,

COO, VP Sales Operations, Business Development Manager, Sales Operations

Manager

. Primary contact for initiation, training and on-going support of

organization CRM databases

. Provide general administration for the sales organization

The Meeting Group, Inc. Bannockburn, IL

11/02 - 6/04

The Meeting Group is a full-service meeting planning and incentive travel

company with extensive experience in the U.S., Europe, Asia, Mexico, Canada

and many other destinations worldwide

Freelance Administrative Assistant, on-site meeting staff

. Provided general administration for sales meetings and sales award trips

for major clients, including organizing and tracking attendee hotel room

reservations, arrival and departure itineraries, etc.

. Provided on-site administrative assistance to senior staff, and

additional staffing duties as assigned

. Assigned as on-site staff for major client to assist Regional Sales

Managers during candidate interview sessions

PathoGenesis Corporation Skokie, IL

5/97 - 6/01

PathoGenesis was a biotech pharmaceutical company that manufactured,

marketed and sold TOBI( (Tobramycin for Inhalation) that treats cystic

fibrosis patients through chronic intermittent therapy. PathoGenesis was

acquired by Chiron Corporation in September 2001.

Supervisor, Sales Administration

. Developed the Sales Administration Department growing the department to a

staff of three over a 2 year period.

. Established policies and procedures for newly created sales organization

. Developed and managed: key projects, systems, processes, administrative

functions, sales organization policy and procedure manual and management

reports for sales organization

. Established and maintained outside vendors, including budgets and

negotiating contracts for required materials, fulfillment, venues and

meetings for sales organization

. Responsible for management travel, meeting planning (regional and

national) and presentations

. Managed all sales meetings (regional and national), sales award trip to

Rome and trade shows

. Worked with senior management and sales management to increase the sales

force, as well as adjust and align sales territories.

. Established and maintained personnel files for sales organization,

administering all Performance Management Administration of field sales

organization for compensation or corrective action

. Managed all communications and project requests to the field sales

organization

. Hired, trained, coached and implemented corrective action and management

controls, established priorities, recognized and provided follow-up to

direct reports (permanent and temporary staff)

. Trained field sales and management team on field sales automation tool-

including policies, procedures, training manual, systems management and

programs

. Assisted with projects, presentations and planning for Director of

National Accounts and Managed Care

Janet L. Ashley

**********@*****.*** 847-***-****

Temporary Staffing Administrative Assistant Positions

9/95 - 5/97

Companies assigned: Caremark, Coram Healthcare, and Barilla

. General administrative duties, as assigned, including: performing

administrative and office support activities for multiple supervisors,

fielding telephone calls, receiving and directing visitors, scheduling

meetings and interviews, word processing, filing and Internet research

Baxter Healthcare Corporation Deerfield, IL

5/80 - 9/95

Baxter International Inc., through its subsidiaries, develops, manufactures

and markets products that save and sustain the lives of people with

hemophilia, immune disorders, infectious diseases, kidney disease, trauma,

and other chronic and acute medical conditions. As a global, diversified

healthcare company, Baxter applies a unique combination of expertise in

medical devices, pharmaceuticals and biotechnology to create products that

advance patient care worldwide.

Sales Support and Marketing Support positions

. Primary liaison to consolidate sales administration operations from

Massachusetts to Illinois

. Supported timely and accurate information exchanges with the

pharmaceutical joint venture partners through electronic data

transmission or hard copy reports of daily systems operations and ad-hoc

reporting requests

. Managed and maintained sales data for analysis and forecasting as liaison

between internal departments, Marketing Team and partners for analysis,

forecasting and sales force compensation

. Assisted marketing managers with the development of advertising

brochures, marketing research data and clinical data for new and existing

products

. Supported marketing group through

. Primary trainer for division-wide Quality Leadership Process. Developed

customized QLP training sessions for internal employees and division

sales force.

. Developed and maintained departmental documentation, including:

procedures and training for pharmaceutical joint venture partners,

applications, ad-hoc reports, technical procedures, support guides for

the department, complete and accurate demographics database, operations

manuals and data dictionaries for Marketing Team and/or sales force

. Prepared pricing and profitability analysis

. Tracked competitive activity and strategy for executive management

. Assisted in the transition from a manual pricing system to an automated

system

EDUCATION Illinois State University Normal, Illinois

1975

Bachelor of Science Degree, Ed. (Major: Political Science Minors:

History, Music)

PROFESSIONAL EDUCATION

TS2 - Chicago, IL

June 2009

TS is the conference and exposition for exhibit and event marketing

best practices,

sponsored by the Trade Show Exhibitors Association (TSEA)

Exhibitor FastTrak - Chicago, IL

August 2008

EXHIBITOR FastTrak, education on trade show and corporate event

marketing

TECHNICAL SKILLS Microsoft Word, Excel, PowerPoint, Outlook, Lotus Notes

and Salesforce.com CRM

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