Sales Manager
Resume:
Alicia Green, CSW
Denver, Colorado 80211
********@*******.***
PROFESSIONAL SUMMARY
I am a self-starting, results-driven, wine and spirits professional
with over eight years of sales experience, and seven additional years
of organizational management experience. I have successfully executed
sales initiatives and built brands through excellent communication,
organization and teamwork with key buyers and distributor personnel.
I have been an integral part of the establishment and achievements of
a new distributor within a competitive existing market. My psychology
education is an important contributor to my ability to: (1) quickly
identify client motivation and concerns in order to craft a sales
approach tailored specifically to that client, and (2) successfully
achieve organizational goals through team leadership.
PROFESSIONAL EXPERIENCE
South Central Regional Sales Manager
Schweiger Winery and Vineyards, St. Helena, California, 2009-2010
< Managed distribution, marketing and sales in Southern California,
Las Vegas, Arizona, Colorado, Chicago, Iowa, Georgia, Nebraska and
Florida for both on and off premise markets.
< Established and maintained solid business relationships with
distributor personnel, key buyers and decision-makers throughout
all markets.
< Promoted and increased public awareness of the brand through
consumer, charity and trade events.
< Increased distribution and depletions by 23% overall in the first
year.
Key Accounts Sales Representative
Young's Market Company of Arizona, Phoenix, Arizona, 2006-2008
< Managed territory of over 140 on-premise accounts, including five
luxury resorts (Phoenician, Arizona Biltmore, Westin Kierland,
Sanctuary on Camelback, J.W. Marriott Camelback Inn) and two high-
volume regional restaurant chains (Mastro's Group and Fox
Restaurant Concepts).
< Established and maintained solid business relationships with key
buyers and decision-makers throughout the Arizona market.
< Demonstrated solution-oriented leadership within the Young's Market
culture through timely communication and detailed follow-up.
< Increased territory dollar volume by 370% within first year.
< Increased territory dollar volume by 640% within two years.
Estate Manager
Alliance Beverage Distributing Company, Rebel Vinum Wine Group,
Phoenix, Arizona
2005-2006, 2003-2004
< Built and promoted new and existing wine brands in a major
metropolitan market within start-up sales group. New sales group
was established to focus on small-production brands within the
broader portfolio of the largest distributor in the market.
< Increased company revenue by $2M during first year and nearly $4.5M
during the second year.
< Established and maintained strong business relationships with
account principals, suppliers and sales representatives through
strong interpersonal and communication skills.
< Coordinated and conducted employee training events and consumer-
driven wine events with account principals.
Alicia Green, CSW
3236 Clay Street
Denver, Colorado 80211
********@*******.***
PROFESSIONAL EXPERIENCE (Continued)
Wine Director and Event Coordinator
Armitage Wine Lounge & Store, Scottsdale, Arizona, 2004-2005
< Responsible for wine sales for both on-premise and retail aspects
of upstart wine lounge.
< Increased wine revenue from $62,000 to exceed $80,000 per month and
maintained that level throughout tenure.
< Built and maintained wine inventory with a profit margin of 75%
within one month of hire.
< Established and developed a network of customers and business
associates utilizing extensive interaction and strong communication
skills.
< Coordinated and directed bi-weekly consumer events to drive an
increase in revenue.
< Provided excellent service to customers through attention to detail
and thorough, prompt follow-up on all sales and inquiries,
suggestions and concerns.
< Created and implemented tailored wine events for clients' private
parties.
< Developed and directed employee training program to increase
understanding and knowledge of wine and further drive sales.
Wine Director/Manager
Eddie Matney's Restaurant, Phoenix, Arizona, 2001-2003
< Defined and implemented new business strategy for the wine and
beverage program, increasing wine sales by 25% and beverage profit
margin to 62% within one month of the launch. Maintained that
level for the succeeding 12 months.
< Developed and coordinated employee training program to increase
wine knowledge that resulted in increased wine sales.
< Responsible for front of the house operation of the restaurant and
bar with $5M in annual sales.
< Established and nurtured strong relationships with guests through
effective customer service and communication skills.
Wine Captain/Manager
Morton's of Chicago, Phoenix, Arizona, 1999-2001
< Coordinated and managed the wine and beverage program for this
national chain restaurant with wine inventory of $750,000.
< Served as guest liaison and sommelier on dining room floor to
increase wine sales.
EDUCATION
Master of Arts, Clinical Psychology
Western Kentucky University, Bowling Green, Kentucky, 3.85 GPA
Bachelor of Science, Psychology, Cum Laude
Longwood College, Farmville, Virginia, 3.49 GPA
PROFESSIONAL AFFILIATIONS AND TRAINING
Society of Wine Educators, Certified Specialist of Wine, 2007
Court of Master Sommeliers, Introductory Sommelier, 2005
Certification Program for Beverage Professionals, Journeyman Program,
2005
Alicia Green, CSW
3236 Clay Street, Denver, CO 80211
********@*******.***
REFERENCES
Andrew McCreery
Portfolio Manager - Estates Group
Young's Market Company Southwest
624 North 44th Avenue
Phoenix, Arizona 85043
*******@************.***
Bradley Fisher
Vice President of Marketing
Young's Market Company Southwest
200 North 44th Avenue
Phoenix, Arizona 85043
*******@************.***
Sien Brown
President / Founder
Synergy Brands International
4907 Droddy Street
Houston, Texas 77091
****@*****************.***
Kevin Smith
Vice President, Rebel Vinum
Alliance Beverage Distributing
1115 North 47th Avenue
Phoenix, Arizona 85043
******@****-**.***
Jeff Fricke
General Market Sales Manager
Young's Market Company Southwest
200 North 44th Avenue
Phoenix, Arizona 85043
*******@************.***
Chris Depersio
District Manager, Resort Wine
Southern Wine and Spirits
8400 South Jones
Las Vegas, Nevada 89139
*********@************.***
Kevin Eyster
Vice President National Accounts
Hope Family Wines
PO Box 3260
4280 Secondwind Way
Paso Robles, California 93447
*****@*******.***
Michael Stavros
Director of Sales and Marketing
M Culinary Concepts
20645 North 28th Street
Phoenix, Arizona 85050
********@*********.***
Contact this candidate