Marketing Management

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GREG BRUMLEY: Relevant Skills

Marketing, Advertising, P.R.

Clients look to me for strategies and implementation - comprepensive

service. Over 30 years, I've created marketing tools across the

communications spectrum (print, online, direct mail, trade show, broadcast,

telemarketing). I have a copywriter's sense of the message. I've managed

production from photo shoots to videos to print production runs. I

understand the media - and message repetitions necessary for results - and

I make efficient media purchases.

?In 2009-2011, I created and managed direct-to-consumer marketing and

promotion for small family wineries. ?From 1993 to now, I've done all

marketing and promotion for my own companies (print, media relations,

presentations, online marketing) ?From 1987 to 1993, I owned a print

advertising and public relations firm in Wichita, Kansas. Clients were in

manufacturing, medical, architecture/construction and finance ?At the

same time, I was marketing director for Cardco, Inc., a $10mm manufacturer

of computer peripherals ?Prior to that, I handled all advertising & p.r.

copywriting for a Wichita agency which served national clients such as

Cessna and Beech aircraft companies ?In 1983-86, I did political

consulting for congressional, gubernatorial and senatorial candidates in

several states (speech writing, media relations, advertising campaigns)

?Between 1972 and 1983, I was a broadcast journalist and TV anchorman in

Des Moines, Cincinnati and Wichita.

Business Development, Marketing Management

My skill is finding and acquiring customers. Cold calling, advertising

campaigns, trade shows, public relations, social media, etc., are all tools

to that end. Selling to businesses requires us to find people who

want/need our product, cause them to like us or our product, lead them to

trust us, close the sale. Nothing about the latest technology or marketing

metrics has changed that.

I entered the wine industry during its depression. No one had cash. So,

I created tools, which small wineries could afford, to bring in cash. One

winery made $50 wines, but had no reputation. I found leading financial

advisors in New York, Minneapolis, Dallas, etc., with whom to build a

mutually-beneficial relationship which would introduce us to very affluent

new customers. Another winery had no tasting room, less than 100 wine club

members, no retail presence, but beautiful mountain vineyards. I created

exclusive vineyard tours and promoted them as a unique opportunity for

upscale hospitality and wine tours. Another winery could not gain

necessary financing. It is in a peripheral county which has been unable to

attract tourists. To raise $150,000 in 18 months, I used the remoteness as

an advantage by promoting an exclusive wedding site to those who do 6-

figure weddings.

I created my current business to fill a gap in an industry.

National B2B media firms were risking huge losses when unscrupulous call

centers would falsify subscription orders. This caused the media firms to

fail audits, suffering losses of at least $100,000. I devised a solution

which guaranteed against falsifications, then expanded the service into

overall management of national/international telemarketing services.

Pardon the hubris, but I have developed a reputation as the industry

standard for service integrity and quality management.

Trade Show Management - As Director of Marketing & P.R. for Cardco, Inc.

(1987-90 Wichita, KS), I managed the company's participation in two of the

nation's largest trade shows: Comdex and the Consumer Electronics Show. I

managed exhibit creation & logistics, collateral materials production,

leads generation & conversion and media relations for product introduction

campaigns.

Business Law Research - From 1999 to 2004, I did paralegal work for two

private law practices in Wichita, Kansas. Duties included legal research

(business law, administrative law, civil law), and drafting of petitions,

briefs, and legal agreements. Strengths were in constitutional, contract,

and regulatory law.

Greg Brumley

P.O. Box 5722 ? Santa Rosa, CA (95402) ? 707-***-****

? abgtel@r.postjobfree.com

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