Sales Management

SIVAN MAYMON +1-305-***-**** Ft. Lauderdale, Florida

Brand Management Business Development *********@*****.*** www.linkedin.com/in/sivanmaymon

EDUCATION

Master of Business Administration, 2011 - University of Cape Town, South Africa One year accelerated MBA

MBA exchange student at Duke University, The Fuqua School of Business

Bachelor of Business Administration, 2004 -University of Miami, Coral Gables, Florida USA

Management and Organization, Marketing

MBA ACCOMPLISHMENTS

Net Impact: Founder and Chapter President of Net Impact South Africa (NISA). The mission of Net Impact is to equip

and inspire individuals to address social and environmental issues using the power of business.

Nestlé: Assigned a consulting project at Nestlé in Nairobi, Kenya focusing on the Infant Nutrition supply chain strategy.

Developed a strategy document outlining the current structure, market needs, opportunities, and logistical

requirements for implementation in the Equatorial Africa Region (EAR)

Media 24: Worked with HR Director to evaluate employee’s response to organizational change and provide feedback

on the change strategy. The analysis focused on transforming organizational culture and developing employee trust,

transparency, and empowerment.

The Grand Daddy Hotel: Conducted a multi-stage company analysis on the Grand Daddy Hotel which examined the

current state of the business and provided management with possible strategic decisions. The analysis focused on

brand identity, recent change of ownership, differentiating from competitors, and value proposition to its customers.

PROFESSIONAL HISTORY

Net Impact South Africa Chapter President and Founder, March 2010 – February 2011, Cape Town, South Africa

Managed a team of five MBA Net Impact Vice Chairs tasked with the planning and initiation of the chapter

Developed the Net Impact constitution, governance structure, 2010 annual plan, and transition plan for 2011

Launched, fundraised, and developed a partnership with the Mellon Housing Township Build

Elected as the UCT delegate for the 2010 Net Impact Conference at the Ross School of Business, University of Michigan

Forged partnerships with Net Impact chapters at Duke University, University of Michigan, and India School of Business

Whirlpool Corporation Business Development Consultant, February 2007 – May 2009, Sacramento, California

Key Account Management: Developed field strategies to drive sales and maximize market share by product category

Consistently achieved quarterly revenue and margin quotas through management & development of reseller channels

Increased total Year over Year average sales value for key accounts by up-selling and promoting additional products

Captured 18% market share away from General Electric through aggressive price bids and contract negotiations

Reported on commercial trends for accounts in Nevada and California to feed into monthly sales forecasting

Worked closely with demand planners to develop account specific merchandising and pricing strategies

Conceptualized, developed and implemented regional training initiatives for Nevada and California

Managed relationships between Quality Express Logistics and A&E Factory third party service partners

Whirlpool Corporation Field Brand Manager, August 2005 – January 2007, Hackensack, New Jersey

Brand Management: Aligned retailers to brand strategies across eight brands and five product categories

Responsible for executing marketing strategies at the store level by driving brand activities in New Jersey and New York

national retailers which included Sears, Lowes, Best Buy, Home Depot, and IKEA

Reported continuous market intelligence on product performance, consumer attitudes, and market opportunities

Implemented comprehensive brand plans in line with the commercial calendar and division’s overall sales strategies

Developed insights from market analysis, competitor research, global product trends in the context of local positioning

Assigned a team of four Maytag employees to mentor and train during the company merger and acquisition

Ambassador for National Conventions at the International Builder Show, Pacific Coast Builder Show, West Coast Green

Conference -San Francisco, Green California Summit, and Building Blocks Habitat for Humanity

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Additional Information

Editorial Televisa Magazine Sales Analyst March 2004 – June 2005 Miami, FL

Analyzed sales performance of 44 International magazines including: Cosmopolitan, National Geographic, and Men’s

Health; researched market opportunities and analyzed competition; Coordinated local distribution, product allotment,

placement, and pricing; created an innovative approach to maintain loyal clientele, and developed methods for outside

business and new revenue streams

PUBLICATIONS

Is Fairtrade™ certification helping or hurting Fair Trade? Understanding the role of Fairtrade™ in the value chain

January 8, 2011

Fair Trade is quickly becoming a well known movement around the world, often associated with the ethical trade and

production of goods. Proponents suggest Fair Trade plays a key role in changing the way producers in developing countries

live, work and are compensated. Three case studies examined in this paper indicate a number of underlying issues and raises

questions surrounding the advantages and disadvantages of Fairtrade™ certification. Streetwires, Monkeybiz and Township

Patterns operate in similar industries producing handmade crafts and source from disadvantaged producers in South Africa.

However, all three companies differ in terms of Fair Trade status.

This report explores the role Fairtrade plays on the value chain. Data and interviews findings from several company and

industry experts are analyzed in order to understand the rationale behind these companies’ Fair Trade certification status.

VOLUNTEER

Mellon Housing : Organized the 2010 University of Cape Town housing build

Habitat for Humanity: Organized three annual Whirlpool sponsored housing builds

Hillsong Church: Summer camp youth leader for children ages 13-17

Mercy Ministries : Assisted in the opening of a rehabilitation girls home

Saddle Pals: Used specialized horses to rehabilitate physically and mentally disabled children

COMPETENCIES

Passion for the brand

Thinking strategically and commercially

Consumer centric

Excellent command of the English Language

Leading transformation

Delivering high performance results

Strong creative judgment

Connecting people and building relationships

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