Sales Development

Professional Summary

Accomplished social media professional with strong writing and editorial

background experienced in translating the big picture into workable

business strategies. Strong performer with passion and creativity to make

the conceptual concrete, relevant, and measurable.

ILLINOIS RESTAURANT ASSOCIATION (IRA) -Chicago, Illinois (2011)

Managed social media platforms including, Web sites, Facebook, and Twitter

to increase the association's profile with the public and its members.

. Researched Web site design and database management firms

. Linked Association Facebook and Twitter feeds

. Managed and created content for social media platforms

ARIAS INFORMATION SOLUTIONS, LLC -Chicago, Illinois (2010-2011)

Researched medical policy and procedures in the development of a new

product designed to aid physicians and staff manage and process intake

forms from patients with Limited English Proficiency (LEP).

. Utilized social media platforms including Facebook, Twitter, YouTube, and

blogs in research gathering

. Participated in product development meetings with business stakeholders

and consultants

. Wrote overviews of Title VI and its relevance to treating patients with

LEP

. Organized documents and relevant Web site information on SharePoint

INDEPENDENT CONSULTANT-Chicago, Illinois (2007-2011 Concurrent)

Freelance writing, editing for a variety of clients including Hampton-Brown

and Score! Educational Centers.

. Acquired/Developed over 400 reading passages for online literacy program

meeting all critical deadlines, bringing the project in 9% under budget

with no compromise of quality.

. Successfully edited teacher materials; wrote and edited student materials

for middle school reading program meeting all critical deadlines.

WRIGHT GROUP/McGRAW-HILL (2002-2007)

Executive Editor/Literacy, Chicago, Illinois

Managed editorial staff of four editors; Worked directly with Editorial

Director/Literacy to develop new literacy programs for the K-6 supplemental

and Core Reading educational markets.

. Successfully managed the editorial development of guided reading program

extension.

. All critical deadlines were met; annual guided reading sales exceeded

$3MM, making it a top-performing literacy program.

. Successfully managed the development of three new upper level reading

programs: "Amazing Americans," "X-Zone," and "Explore More."

. Represented Wright Group/McGraw-Hill at both the London and Bologna Book

Fairs, buying and selling publishing rights.

. Assisted Editorial Director in successsuflly recruiting and hiring

editors to establish editorial department during and after relocation to

Chicago.

Editorial Manager/Literacy, Bothell, Washington

Managed editorial staff of 15 employees. Worked directly with VP of Product

Development to implement new literacy programs for the K-6 supplemental

educational market.

. Successfully managed the development of a new guided reading program.

. Programs produced on time and within budget constraints.

. Annual sales of Gear Up! guided reading program over $1.5MM.

. Successfully managed the production of Gear Up! for Guided Reading

professional development DVD.

. Successfully managed the updating and expansion of Fast Track Reading

intervention program, produced on time and within budget; adopted in CA.

PUBLISHING SOLUTIONS - Ardmore, Pennsylvania (2000-2002)

Book Packager

Freelance writing, editing, and book packaging services. Created

proprietary products for publishing clients, including acquisitions and

editorial development; Acquired fiction and triva book manuscripts for

Bertelsmann Book Clubs.

. Manuscripts were acquired on time and within budget.

. Client published hardback fiction collection and trivia book acquisitions

that became popular book club exclusives.

CHELSEA HOUSE PUBLISHERS - Broomall, Pennsylvania (1997-2000)

Editor in Chief

Managed editorial department of 15 employees; Worked directly with

President and COO in the development of new book projects.

. Evaluated/Streamlined production cycle by examining work flow,

eliminating unnecessary steps and procedures resulting in $4.8MM increase

in sales in less than 3 years.

. Coordinated/Managed revision of country book series by partnering with

outside vendors to update text and images resulting in the successful

launch of "Major World Nations" with annual sales of over $1.2MM.

. Created/oversaw the development of "Great Disasters: Reforms and

Ramifications" series for young adult educational market by researching

and evaluating the interest in disaster books resulting in successful

launch of new book series with annual sales of over $500K.

. Turnover rate of 2% in 3 yrs.

Technology

Proficient with most Social Media platforms*HootSuite*TweetDeck *MS Word *

MS Excel *SharePoint * Familiar with HTML * InCopy * Internet

Publications

. Blogs: South Loop Connection, Classic Movie Man; Prairie Avenue

historical novel trilogy; Book 1 publication date June 2012

Additional Training/Certification

Chicago Career Tech - Participated in an innovative program that provided

technology training to acquire or enhance skills in the use of social

media platforms for public relations and marketing.

CeMA Certification -Tribeca Flashpoint Academy

Chicago, Illinois

Education

B. A. English Literature - The King's College

Briarcliff Manor, New York

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