Manager Project

REGINAL Q. OCE

**** ****** ****

Smyrna, Georgia 30082

770-***-**** home

404-***-**** work

*********@***.***

summary

Accomplished Marketing and Sales Professional with over 15 years of CPG and

integrated experience and a solid track record of distinguished

performance. Proactive manager and strategic planner to attract and secure

key players in building strong and lasting relationships. Diverse cross

functional experience managing projects, teams and developing and

implementing successful market solutions that generate increases in market

share, sales, and profitability, and an extensive background in the

following competencies:

professional experience

krimson community foundation inc. (Non- Profit)

Guide Right Director 2008 - Present

Provide strategic direction for the Guide Right Program and educational

academic support and training for adolescent youth and young men in the

Greater Atlanta Metropolitan Area. Program focuses on Coaching,

Counseling, Mentoring and Leadership Training. Also, responsible for

Career Seminars, Writing Workshops and College Tours.

the coca-cola company 1996 - 2008

Senior Shopper Marketing Manager (Kroger Account Team), Atlanta, GA (2007-

2008)

Provided CCNA Marketing Support to the Following Kroger KMAs: Atlanta

(CCE), Memphis (CCE) and Nashville (Consolidated). I was responsible for

38MM equivalent cases and $27MM in Gross Profit.

. Developed, Executed and Analyzed Customer Specific Extensions of National

Programs and Developed Custom Marketing Programs (Stock-Ups, Mother's

Day, Summer and Holiday)

. Directed and Executed Consumer Programs/Activation Projects for the

Kroger Customer Team, Kroger Daytona 500 internal promotion- +22.0%

volume lift, +12.2% cases on display

. Consistently delivered sales results in 2008- Kroger Atlanta+23.6%, +9.0%

Kroger Memphis, +12.3% Kroger Nashville

. Secured +200K form the Brand Team to develop and execute Multi-Cultural

Programs

. Wrote Business and Brand Plans Identifying Business Objectives,

Strategies, Key Initiatives and Performance Measurements. Availability,

Merchandising, Price and Space

. Utilized Nielsen, CCT+, Dunhumby, CREST, IRI, and Spectra to Forecast

Sales Volume

Small Store Channel Commercialization Manager, Atlanta, GA (2005- 2007)

Responsible for Southeast Region Strategy Development, Business Planning

and National/Regional execution of Initiatives for the Convenience Retail

and Drug Channels.

. Developed and Executed strategies for the Convenience Retail Channel

driving significant increases in volume (+4.5%), share (+1.0%) - (145MM

eq cases), $116MM gross profit

. Responsible for annual and trimester operating plan by securing agreement

from Bottlers

. Secured investment, merchandising and marketing commitments from Bottlers

and/or Brand, Channel and Customer Team. Secured $230K for Brand Vault

"Bigness" Programs for Launch at Key Convenience Retail Customers.

Secured 19% market share in citrus category

. Project Manager Responsible for Execution of National Programs-

Stewardship of Convenience Retail Proximity Marketing and Chill Stop

(10,300 outlets in program) +12.2% Volume Lift in 2006, 2.7MM Incremental

Cases

. Number One Chill Stop Region (Southeast Region) in The Coca-Cola System

Retail Shopper Marketing Manager (Publix Super Markets) Atlanta, GA (2003 -

2005)

Developed and executed customer "go-to-market" strategies for Publix,

Wal*Mart and Quik Trip in order to maximize revenue, share and profit

. Developed and executed consumer and customer programs for Publix tied to

NCAA, Summer, Braves and Holiday to drive volume +13.3%, gross profit

+20.0% and cases on display +51.5%, highest in the USA (86.0% CCNA cases

on display)

. Provided marketing direction (consumer knowledge, channel knowledge and

marketing strategies) used in the development of annual marketing plans

. Executed Pillar and Stock-Up programs for Publix Supermarkets, NCAA 83%

of stores with lobby displays, Santa Elf holiday promotion +15% volume

gain, Mother's day stock up offer +79% volume lift, 2 liter Memorial day

stock-up offer +27% volume lift and July 4th stock up offer +18% volume

lift for 12 packs

National Senior Convenience Retail Channel Marketing Manager, Atlanta, GA

(2001 - 2003)

Responsible for National Strategy Development and Business Planning for the

Convenience Retail Channel: Retail & Foodservice

. Developed and executed strategies for the Convenience Retail Channel

driving significant increases in volume (+4.8%), share (+0.6%), profit

$700MM, and incremental profit +34MM

. Identified actionable Consumer, Customer, and System insights through

analysis of syndicated/customized research and interaction with the

Customer Marketing Group

. Project Leader of Cross-Functional Team which successfully developed new

fountain customer management, "go-to-market" strategy to drive continuous

brand availability of Coca-Cola brands.

. Project Leader of brand/consumer situation assessment, which resulted in

a strategic shift of the Convenience Retail Channel.

. Responsible for providing direction for the 2002 Convenience Retail

Consumer Segmentation Study, $200K Research Investment

National Foodservice Customer Marketing Manager, Orlando, FL (1999 - 2001)

Developed consumer-based customer strategies that stimulated beverage

consumption and reinforced Coca-Cola products' brand equity within the

framework of customers' business concepts.

. Supplier of the Year Award (Outback Steakhouse)

. Lead application of strategic customer and consumer brand programs in the

Southeast Area while maximizing area wide foodservice volume (+6.0%),

share and profit objectives.

. Provided marketing consultation to Outback, Universal Studios, Publix,

Ruby Tuesday and the Pilot Corporation to help grow outlet level beverage

incidence, volume and share.

. Managed $70MM fountain business with incremental profit in 2001 of $4.2MM

Foodservice Operations Manager, Pompano Beach, FL (1996 - 1999)

Managed the delivery of the service and distribution components of Products

and Services through Coca-Cola foodservice employees, Coca-Cola Enterprises

(CCE) and Distributors for the South Florida Market. Directly managed

staff of 6 and responsible 55 employees with a $2 million budget.

. Developed and executed the service and distribution plans for South

Florida.

. "Best in Class" Operations Organization 2 years in a row.

. Reduced service costs by $363K and reduced employee turnover from 50% to

5%.

exxon/Mobil company, usa 1989 - 1996

Sales Manager, Greenbelt, MD (1992 - 1996)

Managed $50MM+ retail motor fuel market in Baltimore and Washington, DC.

. Top Salesman of the Year Award.

. Achieved +5.0% sales growth annually; Industry/Company averaged

approximately 2-3%.

. Developed business plans and identified business-building opportunities

for franchisees to optimize stores' performance.

. Achieved an average incremental profit for Region +7.3MM

Market Development Manager, Houston, TX (1990 - 1992)

Responsible for developing the strategic investment plans for key markets.

. Developed $38MM capital plan for the Florida and New England markets.

. Project Manager Site Development

Marketing Analyst, Houston, TX (1989 - 1990)

Coordinated and analyzed expense and capital budget requirements for the

marketing organization.

. Prepared monthly closes and quarterly updates.

. Worked on the annual business plan for The Fuel Products Division.

. Managed $100MM Capital Budget for Marketing

Kraft foods corporation 1986 - 1989

Financial Associate, White Plains, NY (1986 - 1989)

Responsible for providing financial and business analyses toward

achievement of brand goals. Managed $50MM trade budget for Maxwell House

brands

Education

MBA with High Honors (3.9/4.0 Scale)

Clark Atlanta University Graduate School of Business Administration,

Atlanta, GA

BSBA in Management, University of Florida, Gainesville, FL

honors / professional affiliations

. National Black MBA Association

. Outstanding Young Men of America Award

. Kappa Alpha Psi Fraternity Incorporated

. Mentor "Big Brothers" Program- Guide Right

Customer and Channel Segmentation Focus

Strategic Planning and Leadership

Balances Immediate and Long Term Priorities

Creative Design, Print and Production

Product Marketing and Brand Building

Competitive Marketing Analysis & Insights

Results Leadership & Thought Leadership

New Product Commercialization

Sales Management and Development

Collaboration/P&L/Team Management

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