Service Content
Resume:
Sara
E.
Smith
#***
•
Brooklyn,
NY
11211
•
773
597
5718
•
******************@*****.***
RESEARCHER
•
COMMUNICATOR
•
STRATEGIST
•
MARKETER
•
GEEK
NORTHWESTERN
UNIVERSITY,
Medill
School
Evanston,
Illinois,
December
2010
Schooling
Master
of
Science,
Integrated
MarkeTng
CommunicaTons
(IMC)
THE
UNIVERSITY
OF
COLORADO
Boulder,
Colorado,
DECEMBER
2002
Bachelor
of
Arts,
Magna
Cum
Laude
History
and
English/CreaTve
WriTng
2002
Undergraduate
Research
OpportuniTes
Grant
(UROP)
for
wriTng
in
the
visual
arts
2002
Middleton
Award
for
excellence
in
historical
research
and
wriTng
SE
MEDIA,
INDEPENDENT
STRATEGIC
PLANNER
and
MARKETING
COMMUNICATIONS
CONSULTANT
December
2010
Present
Strategy
development
for
various
web
and
interacTve
media
content
to
create
meaningful
and
memorable
user
experiences
from
brand
and
communicaTons
touch
points
Defined
and
managed
brand
personaliTes
focusing
on
UX
opTmizaTon
in
both
B2B
and
B2C
capaciTes
Developed
and
opTmized
on
site
content
and
copy
for
SEO
and
SEM
requirements
Created
taxonomies
and
metadata
frameworks
for
grouping
and
tagging
content
Speaker
and
parTcipant
at
numerous
AMA,
BMA
and
Marketers
Roundtable
conferences
offering
thought
leadership
on
the
future
of
MarCom
management
and
measurement
Notable
projects:
The
Rahm
Emanuel
Mayoral
Campaign,
Hello
Ki@y,
Teletech,
PladraSF
&
The
Handbook
of
Strategic
Public
RelaGons,
2nd
EdiGon
EuroRSCG
Chicago,
STRATEGIC
PLANNING
INTERN
Summer
2010
Led
and
supervised
a
team
of
16
interns
to
develop
an
integrated
markeTng
plan
and
execuTon
of
tacTcs
including
print,
video,
broadcast,
internet,
direct
and
public
relaTons
for
a
major
retail
client
Conducted
consumer
insight
research
for
a
CPG
client,
and
wrote
master
strategy
and
creaTve
briefs
Developed
brand
and
product
posiToning
based
on
mined
insights
for
idenTfied
consumer
sub
segments
Notable
accounts
included:
KraI
Foods,
KraI
Global,
Sears
Holding
Corp.,
Jim
Beam
Brands
and
Sprint
Work
RR
Donnelley
&
Sons
Co.,
San
Francisco
and
Chicago,
PROSPECTUS
SERVICE
REPRESENTATIVE
2005
2009
Proofread
both
typeset
and
EDGAR
documents
for
accuracy
and
compliance
with
SEC
regulaTons
Guided
client
EDGAR
filing
process
uTlizing
effecTve
service
soluTons
resulTng
in
100%
SEC
filing
accuracy
Managed
knowledge
of
client
expectaTons
to
deliver
highest
quality
services
from
incepTon
of
document
to
compleTon
Established
strong
relaTonships,
both
internal
and
external,
to
maintain
client
saTsfacTon,
resulTng
in
numerous
client
accolades
and
high
internal
appraisals
Promoted
from
Financial
Service
Rep.,
in
October
2006
Notable
accounts
included:
Harbor
Funds,
M&I,
Paragon,
State
Farm
and
William
Blair
Funds
The
Archdiocese
of
San
Francisco,
TEACHER
PERSONNEL
and
PUBLIC
RELATIONS
2003
2004
Maintenance
of
employee
communicaTon
databases
for
a
network
of
over
100
schools
in
a
Tme
of
organizaTonal
crisis
Responsible
for
personnel
files,
teacher
recruitment,
preliminary
interviews,
and
background
checks
Provided
administraTve
support
for
the
Associate
Superintendent
of
Personnel
and
Public
RelaTons
The
Law
Office
of
Cynthia
White
Sinatra,
Den
Haag,
The
Netherlands,
INTERN
Winter
2002
Organized
discovery
documents
and
developed
categorical
filing
systems
for
confidenTal
documents
Documented
pre
trial
proceedings
at
the
InternaTonal
Criminal
Tribunal
for
the
former
Yugoslavia
PUBLICATIONS
Editor
in
Chief,
Journal
of
Integrated
MarkeGng
CommunicaGons
2011
“News,
Fake
News
and
Owned
Content
in
Public
RelaTons”
The
Handbook
of
Strategic
Public
RelaTons
&
Integrated
Life
CommunicaTons,
2nd
EdiTon,
Forthcoming,
December
2011
RELEVANT
to
SEMI
RELEVANT
SKILLS
&
INFORMATION
I
know
Microsol
Suite,
Adobe
CreaTve
Suite,
Final
Cut
Studio,
SPSS,
NodeXL,
AnalyTcs,
NetBase
&
Crimson
Hexagon
I’ve
done
new
business
pitching,
Investor
RelaTons,
Hyper
Island
Brainstorming,
stand
up
and
improv.
comedy
Fluent
in
French
(both
oral
and
wrinen)
Contact this candidate