Design Sales

EDUCATION

School of Visual Arts, New York, NY Aug. ’10 – July ’11

**** *. ******** **. **********.com

Master of Professional Studies in Branding, Inaugural class

Apt. 1105 646-***-****

Thesis: Developed iconic online, promotional and at-shelf concepts Chicago, IL 60640 *******@**********.***

to articulate the purpose and mission of one of Procter & Gamble's

personal care brands.

Pratt Institute, Brooklyn, NY Aug. ’05 – May ’09

Bachelor of Fine arts in Communication Design

Concentration: Graphic Design, President’s List & Dean’s List

WORK EXPERIENCES

On Design, New York, NY (Part-Time) June ’09 – Feb. ’10, Aug. ’10 – Aug. ’11

+ Developed visual concepts and executed the production of

various brand identities, print, web, and interactive materials that

align and leverage the brand cores of the clients.

DESIGN INTERNSHIP EXPERIENCES

Blush Novelties, New York, NY (Freelance) May ’09 – Aug. ’11

+ Lead brand development and design of all product packaging, On Design, NY Jan. – May ’08, Aug. ’08 – May ’09

print, and marketing collaterals. Archigra ka/MGNYC, NY Sept. – Dec. ’08

Graphis, NY Jan. – Feb. ’08

+ Provided guidance in maintaining consistency in the brand

Wing Chan Design, NY Jan. – May, Aug. – Nov. ’07

decisions for all of its touchpoints.

McCann Worldwide, Thailand June – Aug. ’07

Marketing One, Thailand May – Aug. ’05

Conscious, Bangkok, Thailand (Full-Time) Feb. – June ’10

+ Played a lead role in the creative development and implementa-

KNOWLEDGE AND SKILLS

tion of various identities, print, and web design projects while

utilizing the clients‘ strategic positioning. + uncovering emotional and behavioral needs

+ ethnographic reporting and analysis

+ Interfaced with clients on a daily basis and ensured satisfying

+ cultural trend reporting and analysis

solutions.

+ brand strategies and business strategies

+ brand relevance and positioning

Popbar, New York, NY (Freelance) June ’09 – Feb ’10

+ brand development life cycles

+ Developed a start-up gelato franchise brand from inception to

+ brand equity measurement and valuation

completion.

+ strong visual communication capabilities

+ Played an integral role in Popbar’s brand creation: naming,

identifying target audience, brand positioning, brand personality,

AWARDS AND RECOGNITION

and in-store experience.

Pratt Outstanding Merit, design excellence ’09

+ Established Popbar’s key visual design: brand identity, in-store

Pratt Circle Award, academic excellence ’09

graphic, store design, website, promotional and branded materials,

Pratt Show, annual juried student exhibition ’09

and brand visual guideline.

Art Directors Club Student Portfolio Review ’09

Anthony For Men, New York, NY (Freelance) June ’09 – Feb ’10

AFFILIATIONS

+ Designed general sales and marketing collaterals for both print

and web that correlated with the company's marketing efforts to Fuse University April ’11

drive sales and brand awareness. AIGA Student Member Jan. ’09 – Jan.’10

References available upon request.

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