Manager Marketing

LISA HOFFMAN

*** ***** **** ***** ***** Franklin Park, NJ 08823 . 570-***-****

******@*****.***

PROFESSIONAL EXPERIENCE

The Solutions Group, Warren, NJ, November 2010 - current

Sr. Account Executive

Work with C-level executives on various strategic brand and messaging

initiatives. Manage a team of creative staff and copywriting professionals

in messaging, strategic planning and marketing execution engagements.

Responsible for managing client relationships, providing strategic

direction and ensuring all client deliverables are on time and on strategy.

. Provide strategic direction on B2B and B2C collateral materials as

well as annual marketing and advertising plans.

. Create various B2B communication materials for the Channel and Generic

Consumer Solutions group at Medco Health Solutions.

. Develop and implement a re-branding campaign, both internally and

externally, for an international logistics company.

Gregory Welteroth Advertising, Montoursville, PA, September 2004 - August

2010

Account Manager- February 2007-August 2010

Primary contact for clients, interfacing with C-level decision makers,

marketing directors and product managers. In charge of client

communications, conflict resolution, and compliance on client deliverables

and revenue. Active contributor in business development, including creation

and execution of B2B and B2C marketing campaigns, as well as targeted

market-specific advertising plans across multiple media platforms.

Responsible for every step of the process, from market/consumer research

and media planning, to negotiation and buying.

Pella Windows, May 2009-August 2010

. Created and implemented direct response marketing program for Pella

Windows and 56 of their distributors.

. Created and implemented direct-response marketing program of national,

regional and local print, TV, cable, radio, digital and direct mail

for Pella Windows and 56 of their distributors.

. Developed media performance analytics and reporting systems to monitor

response and continually evolve media strategy.

. Monitored monthly response goals while managing within designated

budget parameters.

Jersey Shore State Bank, August 2007 -August 2010

. Created multi-platform media plan, including local print, radio,

broadcast, outdoor and digital for each campaign year.

. Worked with client on quarterly newsletter, brochures, posters and

other relevant projects.

. Worked with creative team to develop design concepts for monthly

campaigns.

. Increased account budget by 20% since taking over account in 2007 by

offering a rebuild of website and online advertising.

Honda Power Equipment, February 2007 -January 2010

. Designed and implemented manufacturer/retailer advertising co-op

program, from fund raising and media planning, through media buying

and verification.

. Constructed individual media plans for an average of 210 retailers,

containing local print, broadcast and cable.

. Gathered a collective budget of $2 MM in retailer contributions and

manufacturer funds.

. Entrusted to act as mediator between manufacturer and local retailers.

National Media Manager, GMW (media buying division of GWA), September 2004

- February 2007

. Created and maintained excellent business relationships with new and

existing media representatives.

. Worked with an average of 750 media partners nationwide.

. Negotiated and purchased media (including national and regional print,

magazine, radio, broadcast, cable and outdoor) nationwide.

. Placed and managed $4.9 MM of media for 10 national accounts.

. Worked with Account Managers to develop market plans utilizing the

most efficient rates for the media purchased.

EDUCATION

Shippensburg University, Shippensburg, PA, May 2004

Bachelor of Science in Business Administration/Concentration in Marketing

SKILLS

. Microsoft Office

. Clients and Profits

. Familiar with Basecamp, BusinessMAP, GfK MRI, TNS Media Intelligence,

SRDS Media Solutions, SQUAD Real Intelligence, Scarborough Research,

Arbitron Ratings

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